December 03, 2025

ComposureMagazine.com

ALTAIA Woo(e)d Eau de Parfum - opens in new tab

ALTAIA Woo(e)d as seen on ComposureMagazine.com...

and available online at Beautyhabit

ALTAIA: When Love Becomes a Fragrance And a Fragrance Becomes a Story

There are fragrance houses that bottle beauty and then there are those that bottle destiny.

ALTAIA belongs irrevocably to the second category.

Marina Sersale and Sebastián Alvarez Murena, names already beloved in perfumery thanks to their iconic Eau d’Italie line, did not set out to create another collection. ALTAIA was not a business decision nor a branding exercise. It began as something far stranger, far more cinematic: the discovery of a shared family history stretching across oceans and centuries, a real-life prologue written long before they ever met.

And it is this improbable thread of fate, tender, improbable, serendipitous, that now forms the backbone of their most personal work. ALTAIA, A Long Time Ago In Argentina, is their olfactory archive of connection: each fragrance a memory refracted through modernity, each note a syllable in the private language of two people whose story, quite literally, began before their birth.

This season, that story unfolds once more but this time in smoke, wood and seduction.

WOO(E)D: The New Grammar of Desire

Their newest launch, WOO(E)D, is not a fragrance built to please, but it is built to pull. A smoky, sensual composition, its architecture is deceptively simple: rich woods smoldering beneath a sudden flash of bergamot; cardamom threading itself through the composition like a whispered invitation, a sweetness that refuses to let go.

In a market saturated with “sexy” scents, WOO(E)D smolders.
It lingers like a hand at the small of the back.
It woos.

“To woo is to captivate,” Marina says, “to offer a glimpse of your soul that makes someone linger just a little longer.”

But the wooing here is also metaphorical. It is the magnetic pull between Marina and Sebastián, distilled and modernized; a seduction that is not performance but recognition. When asked how they managed to capture this invisible chemistry within perfume, Sebastián pauses before offering a characteristically poetic response: “Not every phenomenon can be directly described in words. You cannot describe ‘red’, but you can say it is the color of an apple. With Woo(e)d, you cannot describe the seduction, but you can smell it. And indeed, WOO(E)D smells like the moment two souls realize they are mirrors.

A Love Story Unearthed, Then Reimagined

To understand ALTAIA’s emotional charge, one must first understand the shock of discovery: two people, tracing their family histories, suddenly stumbling upon a documented connection more than a century old in Argentina. A connection that predated them, yet feels as if it anticipated them.

I asked them how such a revelation shaped not only their relationship but the emotional language through which they compose fragrance. “The discovery brought disbelief at first,” they recall. “We thought we were unconsciously ‘finding’ things. Yet, everything was there, recorded, clear, a part of history. To translate this into a fragrance was another thing entirely. For that, we relied on the delicate, sensitive hand of Daphné Bugey, who authored the first three ALTAIA creations.” That triad, Don’t Cry For Me, By Any Other Name, Yu Son, remains the genetic code of the brand. Memory, love, coincidence, destiny: all rendered in exquisitely modern olfactory form.

Between Yesterday and Tomorrow

ALTAIA’s universe is suspended in a rare alchemy: not nostalgic, not futurist, but something in between, like standing on the threshold between what was and what might be.

So I asked them: when you create, do you follow nostalgia or let the future guide the hand? “Present and future,” they answer without hesitation. “The inspiration came from the past, but the execution is always contemporary. We don’t believe in ‘old’ in perfumery. We believe in today at its very best, with an eye on tomorrow.”

This, perhaps, is why the collection feels so quietly groundbreaking: it refuses the sentimentality of heritage or the sterility of futurism. It is deeply human, rooted in the now.

The Modern Poetry of Love

There is an elegance to their work that feels at once classic and vividly alive—never ornate, never overwrought. A clarity, a restraint, a pulse beneath the surface. When I ask how one translates something as unruly as love into perfume, Sebastián smiles with the resignation of someone answering an eternal question: “Smell is the most atavistic of our senses. We stood up, we privileged sight, but smell remained the place we come from. It evokes joy, fear, comfort, anguish, and of course the feeling that fuels it all: love.”

In ALTAIA, love is not an abstraction. It is a presence.
It breathes.
It remembers.
It returns.

The Seduction of a Story Still Being Written

There is a romantic cliché that when lovers find a shared ancestry, they open a bottle of wine to celebrate. Marina and Sebastián could have done this, uncorked a Malbec, and toasted the mystery of it all. Instead, they created an award-winning fragrance collection. This alone tells you everything.

ALTAIA is not merely a brand; it is the continuation of a story that began long before its protagonists were born. And WOO(E)D, smoky and tender and irresistibly alive, is its newest chapter, a fragrance that does not just seduce, but remembers.

As Marina says, “We woo because it is in our nature to desire closeness.”

Some love stories are written on paper. Theirs is written in scent.

Photo by David Castillo (@davidcastillofotografo)

November 25, 2025

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November 11, 2025

Allure.com

ALTAIA Woo(e)d as seen on Allure.com...

and available online at Beautyhabit

Winter’s Biggest Fragrance Trends Offer a Scent for Every Mood

Winter is about getting cozy on the sofa with a fluffy blanket, but it can also mean dressing up in your sparkliest outfit and clinking champagne glasses at midnight. It’s ice, snow, and bracing winds one moment, then roaring fireplaces the next. The season’s duality is reflected in this winter’s biggest fragrance trends. “We enter a season that craves shelter and shock in equal measure,” says Douglas Little, Heretic Parfum founder.

There are sharp, icy scents that smell like a brisk walk in the snow, whether that’s in the mountains of Hokkaido or a forest in the Adirondacks. There are deeply sensual fragrances that use musk, leather, and white florals to evoke the scents and sensations of hiding under the sheets with someone you love. The prevalence of pink pepper gives many winter perfume launches the brightness and effervescence of a bottle of bubbly on New Year’s Eve.

Overall, “winter fragrances are leaning warmer and more inviting, but still with a modern, fresh vibe,” says LaRen Johnson, fragrance expert at ScentMatch. “They wrap you up like a soft blanket but still carry a cool, sophisticated edge, perfect for a season that mixes comfort with celebration.” Keep reading to find the perfect scent, no matter your mood or preference for getting through the cold winter months.

(article edited)

Fragrance Is Getting Friskier

Many of winter’s new fragrances belong on a different type of naughty list. While perfume has long been associated with sex and sensuality, this season many brands are being more overtly erotic, whether through notes, narratives, new technologies, or a combination of all three.

Perfumers have plenty of ways to create sexy and sensual fragrances. “Florals like rose, tuberose, or jasmine can be deeply seductive and narcotic; spices like pepper, clove, or cardamom can convey intriguing heat,” says Varghese. “Ambery resin, rum, tobacco, and vanilla give off a warmth, sensuality, depth and allure. Musk is also known for its sensual, primal, and quietly sexy character, while leather—which is very trendy right now—can be used to induce a raw, animalic, and provocative scent.”

The latest titillating scents check off all of the above: ALTAIA Woo(e)d Eau de Parfum, combines cardamom and leather to draw people in for a whiff.

Photo by David Castillo (@davidcastillofotografo)

November 04, 2025

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TheManual.com

Beautyhabit Fragrance Sample Program - opens in new tab

Men's fragrance shopping online? Here's how to avoid an expensive mistake.

This guide will help you shop for men's fragrances

For men shopping for fragrances online, their initial forays into the digital world can quickly become a maze that’s difficult to negotiate. The internet is a great place for men with fragrance experience to find good deals and explore new scents, but those who lack that experience are definitely at a disadvantage.

It’s not an unsolvable problem, though. There’s definitely a path for men to overcome their inexperience, but there are some things you need to know going into this process. To help, we turned to Karen Dubin, the founder of Sniffapalooza.com, for some tips on online shopping for fragrances.

When it comes to online shopping, most of us know the drill. We choose products with certain measurable attributes that are posted on the sites we explore, and we make judgments accordingly, along with some educated guesses.

But that’s not the case with men’s fragrances. They come in small packages that often come with big price tags, and there’s no way of knowing if we’ll actually like what we’re buying. Moreover, these products are described in glowing marketing language, which can make the process that much more confusing.

“It’s definitely a blind buy,” Dubin says. “It’s very comparable to buying something like wine, where you have to taste it to know if it’s going to be for you.”

But that’s not the only major issue in buying men’s fragrances. The scents and ingredients in these products react with our skin, and that process is different for everyone.

“Every formulation will react differently for everyone who tries it,” she explains. “It’s very individual, and some fragrances will vary more than others when it comes to trying them.”

Small samples and bargain hunting should be part of the approach

There are answers to these issues, however. The first is to do some in-person shopping, but not necessarily with a specific buy in mind.

“If you live in a city, you have a lot of choices,” Dubin says when asked about specific stores. “But most people can still get to a department store and try out every men’s fragrance they have. The men’s departments for fragrances in these stores have grown and expanded to an incredible degree, so you’ll have lots of choices.”

The prep work doesn’t stop there, though. There are deals to be had online in the form of samples, not to mention plenty of sites that offer them,” she says.

Dubin represents one of those sites. In addition to her role at sniffapalooza.com, she has a longstanding relationship with beautyhabit.com.

Discover the beautyhabit.com Fragrance Sample Program HERE.

“It’s a great way to establish a baseline,” she adds. “And you may even run into a fragrance you really like that becomes a favorite.”

It’s also an excellent way to save money. Sites like tomford.com, dior.com, and calvinklein.us come with a three-figure price tag for their premium fragrances, so buying a sample pack with smaller quantities is a much better approach.

These aren’t the only possibilities, however. Surprisingly, Dubin mentioned department store sites like Macy’s as possibilities for great online deals for sample packages. These stores may be vanishing dinosaurs in the brick-and-mortar world, but they’re still very involved in the men’s fragrance world, and they offer some great deals, too.

Do some extra homework

As solid as these approaches are, they do come with some potential blind spots if you don’t do some work to establish a solid knowledge foundation.

That includes the language as well. One key to navigating the marketing language associated with men’s fragrances is to know exactly what you’re buying and how long it will last once you apply the fragrance.

To wit: Eau de Toilette (EDT) is the term for the lightest concentration, and it typically lasts for 4-6 hours. Eau de Parfum is stronger and will last 6-8 hours or more. Parfum/Extrait is the highest concentration, and you can use this information effectively during the shopping process.

Finally, it’s important to have some knowledge about the men’s fragrances you’ll be seeing the most frequently as you explore this supposedly “masculine” world. Sandalwood is one of them, and cedar and pine are two others.

According to Dubin, sandalwood is one of the best when it comes to reacting similarly to the skin of most men. There are others, but it’s important to be open to new experiences as well. Some men may discover that a lighter fragrance like citrus works best when applied to their skin, while others may have a completely different experience with that particular scent. Keep in mind that there are dozens of sites and fragrances to explore, and the explosive growth in men’s fragrances means that new products will continue to appear at a dizzying pace.

“Personally, I love vetiver,” she says about this earthy, woody fragrance. “So that’s my example of coming up with a favorite. If there’s any new fragrance that features it, I’m almost automatically going to buy it and try it out.”

May 05, 2025

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DailyCandidNews.com

Child Perfume Scented Candle as seen on TheCandidNews.com...

and available online at Beautyhabit

Upgrade Your Space with Child Perfume’s Luxe Scented Home Goods and Body Products.

Gentlemen, let’s talk about an easy way to elevate your home. Whether you’re entertaining guests, grinding through a work-from-home day, or just unwinding solo, the right scent sets the mood. A great candle doesn’t just freshen up your space—it signals sophistication and attention to detail. Enter Child Perfume’s Scented Candle, a home fragrance that makes an immediate statement.

A Cult Classic, Now for Your Home

If you’re unfamiliar with Child Perfume, it’s a legendary fragrance brand with a devoted celebrity following for over 20 years. Created by Susan D. Owens, the original Child Perfume is a signature blend of exotic florals, and now, that same olfactory magic is available in a home candle. The scent is undeniably luxe, featuring a lush combination of jasmine, tuberose, orange blossom, and magnolia. Floral, bold, and sophisticated—this isn’t your average home fragrance.

The Pro’s:

Design That Blends With Any Space
One thing I appreciate is how well this candle fits into any home aesthetic. The minimalist white casing is sleek and modern, ensuring it won’t clash with your decor. Whether your space leans industrial, rustic, or ultra-modern, this candle is a seamless addition.

Quality You Can Smell
Beyond aesthetics, the craftsmanship is impressive. Made with a 100% coconut and soy wax blend and a cotton wick, it’s free from phthalates, parabens, SLS, and silicone. Plus, it’s vegan and cruelty-free—so you can enjoy a luxury fragrance with a clean conscience.

A Worthwhile Investment—With Flexible Payment Options
At a time when groceries cost more than ever, dropping cash on a high-end candle ($65) might feel indulgent. Fortunately, Child Perfume offers Shop Pay, allowing you to break up payments. A nice touch for those looking to elevate their space without feeling the financial pinch all at once.

West Coast Love
Another detail I appreciate? Child Perfume is based in Agoura Hills, bringing a little California cool to their offerings. For those who love supporting independent brands with a strong heritage, this is one to keep on your radar.

Beyond Candles: The Full Collection
If you enjoy the candle, Child Perfume has an entire lineup worth exploring. From roll-on perfumes to body oils, their signature fragrance extends beyond home scenting into personal care. You can check out their full collection here.

Final Verdict? A Must-Have for Any Well-Scented Home
A refined home deserves a refined fragrance, and Child Perfume’s scented candle delivers. Whether you’re looking to impress guests or simply enjoy a little everyday luxury, this candle is an excellent pick.

Photo by Child Perfume.

March 23, 2025

March 17, 2025

Elevated Magazines

Eau d'Italie Acqua di Positano Eau de Parfum - opens in new tab

Eau d'Italie Acqua Di Positano Eau De Parfum as seen on Composure Magazine...

and available online at Beautyhabit

Acqua di Positano - The Fragrance of a "Dream Place"

Positano is “a dream place,” so writer John Steinbeck described it, “that isn’t quite real when you are there and becomes beckoningly real after you have gone.” Famed hotel and celebrity hotspot, Le Sirenuse Positano (www.lesirenuse.it/en ) is indeed a dream place, it has earned iconic status in the seven decades of its existence.

Once a family villa in a sleepy fishing village, now a destination known the world over, Le Sirenuse is celebrated in a fragrance collection, Eau d’Italie, created originally to honor the hotel on its 50th Anniversary. Now twenty years later Eau d’Italie celebrates the birthday of the original fragrance, the signature scent of this extraordinary five star hotel, with the launch of Acqua di Positano. a perfect summery blend of Salt Grains and Orange Flower Absolute, with sparkling top notes of Citron and Petitgrain (bitter orange).

After all, fragrance is the most irresistible way to keep the sun and sea of Italy’s Amalfi Coast close at hand every day. Acqua di Positano makes this dream come true, from $55 at Beautyhabit.com .

THE HOTEL IS THE STAR: LE SIRENUSE & CELEBRITIES

Earning a spot on the best of the Amalfi Coast lists from ELLE and Condé Nast Traveler, not to mention the status of inclusion in 50 Best Hotels in the World is simply a natural extension of the hospitality the Sersales have always offered: “Looking after guests, introducing them to the things locals love to eat and drink, telling them our stories and listening to their own.”

If you ask the hotel owners, the Sersale family, to tell you who their most celebrated guests have been, they’ll just say “too many to mention.” Although it’s clear the hotel itself is the “star” in any Positano scenario, scan the tabloids and the occasional celebrity mention pops up: Emily Ratajkowski sunbathing by the pool, Ian Somerhalder toweling off on the terrace, Mariska Hargitay visiting time and again, the Kardashians yachting in, Reese Witherspoon on her honeymoon, the list goes on and it goes back to the days of Elizabeth Taylor and Fellini. Positano has long been a haven for creative types, many now A-listers, even the Rolling Stones found sanctuary there. Mick and Keith wrote Midnight Rambler in Positano, a dark blues “opera,” as Keith calls the song, a commentary on The Boston Strangler, conceived oddly enough on vacation in a sunlit village. Mick is no stranger to the hotel, scan the web and there is grainy film of him at Le Sirenuse.

INTRODUCING ACQUA DI POSITANO: A FRAGRANT LOVE SONG

This year the most coveted scent among the artisanally authentic fragrances of Eau d’Italie, is sure to be Acqua di Positano the newest fragrance conceived by these award-winning fragrance founders, Marina Sersale and her husband, Sebastian Alvarez Murena. Green and woodsy, this aromatic citrus parfum is a delightful way to virtually visit the paradise that is Positano. No need to jump on a jet plane, or even wish for time travel, one spritz and you’re there, drinking wine with Keith while Mick plays the harmonica teased by an aromatic citrus breeze off the azure sea.

Photo by David Castillo (@davidcastillofotografo)

March 17, 2025

Elevated Magazines

Ligne St. Barth Fragrance and Skincare as seen on Elevated Magazines...

and available online at Beautyhabit

Ligne St Barth Homme - Skincare & Fragrance

St Barth’s natural elements deplete the skin, robbing it of elasticity and hydration, Rich Mango Butter Cream restores firmness, replacing stolen nutrients. When the sun sets and those legs ache from a hard day sailing or a few too many hours spent splashing among the waves, the evening elixir to take the edge off is the Relaxing Body Oil with Camphor & Menthol.

Elevated Magazines: Who does Ligne St Barth appeal to?

With a following - for decades now - of world travelers who seek natural luxuries wherever they go, Ligne St Barth is one of those “in-the-know” brands that’s quietly, secretly coveted. From fashionistas to CEOS and Supermodels Ligne St Barth’s healing oils, gels, and creams not to mention their luxe Caribbean-made fragrances have been a “bring home from St Barth” must have since the collection’s early days when founder now CEO, Hervé Brin, appeared on the beach selling tourists natural oils made from the plants in his garden from recipes handed down for generations. After all, Herve learned how to use natural ingredients from his grandmother, a descendent of the Island’s original settlers, the Arawak Indians. Repurposed, hand-labeled rum bottles were the original packaging for the line still crafted in small batches from the fruits, flowers and spices of the Caribbean. Ligne St Barth has its origins in a time well before ounces mattered and plastic was - when traveling - preferred.

Elevated Magazines: Why does Ligne St Barth have staying power?

It’s results-driven. The skincare and fragrances are made from the local plants and flowers, naturally delivering olfactory rewards as these pure formulations keep our skin and bodies youthful — with perfect travel-ready packaging. No wonder the line counts royals, power brokers and compelling men on the move including Steven Spielberg and Michael Kors, among its fans.

The super emollient-based skincare creams and lotions are indeed impressive and the fragrances equally so. With Caribbean elan the collection captures the nonchalance of St Barth. Essentials - a “maintenance tier” - are indulgent basics from Ligne St Barth. Whether you’re a sunworshipper or a shade-seeker, after a day at the beach what revitalizes? A head-to-toe scrub with Papaya Peeling Shower Cream regenerates and helps keep an even skin tone. Add a splash of invigorating fragrance, there are three stellar options for men from the Ligne St Barth Homme collection: L'Original, Islander, and Vetiver.

Still family-owned, Ligne St. Barth’s formulas date back generations.

Made from raw and potent fruits and flowers the products have hardly diverged from the original naturopathic remedies. What will you discover in the line? Pure avocados, aloe pulp, or squeezed mango-lime juice with herbs - an excellent a topical antiseptic that helps soothe burns, relieve aches, and naturally help repair sun-exposed complexions. Years, a century or so has passed since these natural cures were first used, so naturally, their effectiveness is proven over time.

Elevated Magazines: What is the basis of the Ligne St Barth formulas?

CEO Hervé Brin, who founded Ligne St Barth in 1983 and continues to steer this family-owned business, wants us to understand that Ligne St Barth “products and their healing properties come from plants with purpose.” Today, his grandmother’s concoctions are still the barometer for maintaining levels of excellence. “Potent, live actives” is Brin’s mantra for Ligne St Barth’s curative skincare, after all the line is genuinely a reflection of a childhood spent with a botanical pharmacy growing in his backyard.

Elevated Magazines: Jumping off a sailboat and heading to cocktails, what scent to have handy?

For that fragrant pick me up, bring along a Ligne St. Barth Homme Eau De Parfum: Try L’Original - citrusy with a splash of surf, or Islander- a modern spin on Bay Rum if a sunset cocktail is next on the agenda. Thinking a sensual, relaxing stroll on the beach is essential before the night is over? Then Vetiver, green, woodsy and smokey, is a must.

Elevated Magazines: Ligne St Barth skincare/bodycare has choices just for men?

Men shortlist Ligne St Barth skincare as go-to necessities on land or at sea. Mango seed oil, Caribbean sea water and shea butter are a potent healing combination for men, they smoothly deliver pure unsaturated fatty acids in the Moisturizing Facial Fluid boosting natural collagen production —where we need it most— where men can see the ravages of time from neck to pecs. Even though this easily absorbed facial fluid hydrates as well as a cream, it’s light and matte, a shine-free treatment. You could say it is a yachtsman’s best friend ready to defeat any challenges exposure to wind and sun may present.

Elevated Magazines: Where can one find Ligne St Barth?

Of course, you can find Ligne St Barth locally on the Island at the fabulous and famous Eden Rock Hotel. Arriving with immediate gratification being your goal, book for on-yacht service, the Eden Rock spa team will be ready the moment you dock. A facial, body treatment, full range of massages or a men’s rapid head, hands, and foot service on-yacht or on-land in the hotel’s superb spa, a Ligne St Barth spa experience is sure to help you face the music for a night of dancing at Nikki Beach.

Must haves before, during and after a trip to St Barth, Aloe Vera Gel with Mint as an after shave or post-sun soother; Avocado Hair & Skin Oil (a best seller and Claudia Schiffer’s go to for a day at the beach) or Coconut Dry Oil as a daytime/sun soothing, hydrating hair treatment and pre-shampoo protectant.

Back home and needing to replenish? Head to Beautyhabit.com and Island indulgence straight from St. Barth will be yours for days, weeks, months to come.

Photo by David Lewis Taylor

March 06, 2025

February 21, 2025

February 10, 2025

ComposureMagazine.com

Eau d'Italie Acqua Di Positano Eau De Parfum as seen on ComposureMagazine.com...

and available online at Beautyhabit

The Timeless Essence of Italy: Eau d'Italie's Journey into Perfumed Luxury

Eau d'Italie, a fragrance brand born out of the essence of Italy’s captivating beauty and culture, draws its inspiration from the enchanting Le Sirenuse Hotel in Positano. Founded in 2001 to celebrate the hotel’s 50th anniversary, Eau d’Italie emerged as a response to the unexpected cancellation of a grand event due to the 9/11 tragedy. From a contemplative moment on the terrace of the hotel in the winter of 2002, the idea for this fragrance brand was born, an idea that would capture the soul of Italy in each carefully crafted bottle. Over two decades later, Eau d’Italie has cemented itself as a contemporary classic, loved for its ability to encapsulate the essence of Italian beauty and sensuality.

At the heart of Eau d’Italie lies the desire to translate the intangible, the memories, the landscapes, and the emotions of Italy into scent. Their signature perfume, Eau d’Italie Eau de Parfum, is a perfect representation of Positano’s summer spirit, blending the warm, mineral scent of sun-heated terracotta tiles with refreshing bergamot and blackcurrant buds. Each fragrance tells a unique story, evoking moments and memories tied to specific places and sensations. From the delicate sweetness of jasmine flowers in Fior Fiore Eau de Parfum to the mysterious allure of frankincense at dusk, Eau d’Italie captures the most intimate and evocative notes of Southern Italy.

Acqua di Positano Eau de Parfum, the newest Eau de Parfum from Eau d’Italie, is a dream brought to life in a bottle. It transports the wearer to the sun-drenched shores of the Amalfi Coast, where the sparkling Mediterranean waters meet the earthy, sun-soaked cliffs. This scent is a tribute to Positano itself, with notes of Citron, Petitgrain, Grains of Salt, Orange Flower Absolute, Hedione, and Driftwood that make Acqua di Positano a timeless companion for the modern-day adventurer, inviting them to bask in the effortless elegance of Italy’s most picturesque coast.

In an exclusive interview with the founders of Eau d’Italie, Marina Sersale and Sebastián Alvarez Murena, we uncover the heart and soul behind this extraordinary brand.

Eau d’Italie is deeply tied to Italian heritage. Can you share the story of how the brand was conceived and the specific moment or inspiration behind its creation?

Eau d'Italie was born to celebrate the 50th anniversary of Hotel Le Sirenuse, in 2001. Originally a big party had been organized for October 2001, with people coming from all over the world. Then 9/11 happened, and the world changed: it was no longer a time for celebrations, so the party was canceled. One day in the winter of 2002, during the off season, the younger generation of the family was on the terrace of the Hotel, and the topic of the celebrations came back on the table: the 50 years of Le Sirenuse was something important, what could we do to celebrate? The idea of a fragrance came up – and mind you, at that time there were very few independent fragrance brands, and none done by a hotel – so we took it up… and 23 years later, here we are, with Eau d’Italie as now an Italian contemporary classic.

Each fragrance tells a story. How do you approach translating a place, memory, or emotion into a scent?

It depends; over the years we have developed various ways of doing it. Sometimes It’s about translating an abstract concept into fragrance, whereas other times it’s exactly the opposite: bringing into fragrance something that is already an already existing fragrant note. To give an example of each case, in the case of our signature Eau d’Italie Eau de Parfum, the idea was to create a fragrance that would encapsulate the sensations of Positano in summer, so we decided to work around an abstract concept, the idea of a note of terracotta heated by the sun, the terracotta of the hand-made tiles on the terrace of the hotel, and of the many vases and amphorae on it.

We focused on the slightly mineral scent they release when heated by the sun and thus was born the central note of Eau d’Italie Eau de Parfum, a warm mineral note around which we “embroidered” other classic notes from Southern Italy: bergamot and blackcurrant buds as top notes for freshness, a whiff of frankincense like the one coming from the Church in the evening. At the other end of the spectrum is Fior Fiore Eau de Parfum, on which the idea was to translate into the fragrance the voluptuous perfume of the hotel Sambac jasmines, which absorb the heat of the day and release it in the evening when it’s cooler.

Italy is renowned for its artisanal excellence. How do you incorporate traditional Italian craftsmanship into the creation of your perfumes?

Italy is a country where traditionally when one wants something, the first instinct is to get it done by an artisan. You need shelves, you call a carpenter. You want a table, you find some old tiles and have them mounted by an iron monger. You want a specific kind of shirt, you go to a shirt maker, and the same applies to basically all fields, clothes, shoes, decorations, you name it. The creation of perfumes the way we do it is exactly the same: we decide we want to do a certain fragrance. We go around finding the talents who will execute it, the right perfumer, the right paper supplier for the box, the right person for making the caps, and so on. It’s the way things have traditionally been done in Italy basically since…ever!

Over the years, how has Eau d’Italie evolved in terms of its philosophy, audience, or creative direction?

Eau d’Italie as a brand is a direct reflection of the personalities of its two founders, i.e. my wife and partner Marina Sersale and myself. It’s the way we interpret the beauty, glamour and chic of Italy and Le Sirenuse, and as such I think it directly reflects the way we have evolved along the years. When Eau d’Italie was born, more than twenty years ago, its packaging was very much avant-garde. Fast forward to our days, Eau d’Italie’s look is of a discrete chic, keeping in line with the personality of Le Sirenuse.

What challenges have you faced in maintaining authenticity and exclusivity in the niche perfume industry, especially in a market increasingly saturated with new brands?

I guess our take is that if you believe in what you do and give it your best shot, there will always be out there someone who “gets it”. At the same time, we think it’s important to always keep an open mind for what goes on in the world. We are fascinated by how much we learn every day and we try to always be ready to embrace new ways of doing what we love most: fragrance.

With growing awareness of sustainability in luxury industries, how does Eau d’Italie balance environmental responsibility with creating high-quality, luxurious fragrances?

It’s a communal, integrated effort of the whole fragrance and beauty industry, starting with the fantastic job our suppliers do and adding our little something every time we can.

Which fragrance from your collection do you consider the most iconic or representative of your brand, and why?

I would say Eau d’Italie Eau de Parfum because it resembles nothing that already existed nor exists now more than twenty years later, yet it stays enormously popular. It’s proof a number of people do follow their instincts on what they like.

Italy is a land of immense beauty and culture. How do specific Italian locations or traditions influence your creative process?

It’s like being imbibed in beauty, daily, in everything you see and do.

Have you considered collaborations with other creatives, such as artists, designers, or chefs, to further expand Eau d’Italie’s storytelling?

Not really, it’s not the way we work. In our work, the artists are the perfumers.

Looking ahead, what new directions or projects can we expect from Eau d’Italie? Are there untapped aspects of Italian culture you’d like to explore?

We always have new things slowly cooking, some see the light, others don’t, and others again do but years later. I would say the problem is more trying to limit the amount of new things we want to do!

Eau d’Italie’s evolution has always been guided by a commitment to preserving authenticity while embracing the changing tides of time. The philosophy of creating exclusive, luxurious scents rooted in Italian culture remains steadfast, even as the perfume world grows more crowded. Trusting instinct and keeping an open mind to the world around them. Every fragrance, every note, is a result of this deep connection to Italy’s traditions and beauty.

With a future that looks both promising and expansive, Eau d’Italie continues to grow, constantly evolving, yet staying true to its origins. There’s always something new cooking in the background, some ideas percolating for the next fragrant masterpiece, an experience that invites us to breathe in the wonder of Italy once again.

Discover the scents of Italy that will transport you to the most enchanting corners of the country. Which fragrance will you let define your Italian dream?

Photo by David Castillo (@davidcastillofotografo)

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