May 11, 2021

LuxuryCard.com

Ligne St. Barth, Homme, Men's Care, Beautyhabit

Ligne St. Barth as seen on LuxuryCard.com...

...and available online at Beautyhabit

What's Next - Beauty Finds

Dreaming of St. Barths? Rosemary-and-lime-scented LSB Homme from Ligne St Barth (famous since the 1980s for bringing avocado and coconut cold-pressed oils to sunbathing tourists) will transport you to the sands and surf of the Caribbean.

May 11, 2021

May 07, 2021

May 05, 2021

May 04, 2021

February 23, 2021

February 19, 2021

Caviar Affair

Ligne St. Barth, Skincare, Body Care, Hair Care, Fragrance, Men's Care, Beautyhabit

Ligne St. Barth as seen in Caviar Affair Magazine...

...and available online at Beautyhabit

Global Brand, Local Luxury - Unisex Anti-aging botanicals keep it simple—for men, too

Product beauty shot Top Left: Ligne St. Barth’s curative formulas are based on naturopathic remedies dating back generations. CEO Herve Brin is quick to say “our products’ healing comes from plants with purpose,” noting that his grandmother's concoctions are still the barometer for maintaining levels of excellence.

Product beauty shot Bottom Right: the unisex anti-aging botanicals in Ligne St.Barth keep it simple—for men, too. Packed with natural active substances from tropical mango, coconut and shea butter, each product is lightly scented with the Eau de Toilette’s fragrance – a hint of lemon, subtly tangy and aromatic, with a soupçon of salty surf.

Ligne St. Barth is one of those in-the-know brands that has empowered many an understated, prestigious group of jetsetters for decades. It’s common knowledge that fashionistas, business titans and supermodels had carry-on bags full of Ligne St. Barth healing oils, gels and creams in repurposed, hand-labeled rum bottles—before the whole world was forced to change packing habits. The solution? These olfactory emulsions have remained and evolved into resultsoriented, targeted solutions in perfect little packages that keep our skin and bodies youthful.

These super emollient-based unisex skincare creams and lotions and their maintenance tier of Ligne St. Barth are impressive. Sunbather or not, I urge everyone (especially men) to do a head-to-toe scrub for regeneration and to keep even skin color just from being in the outdoor tropics. First, use PAPAYA PEELING SHOWER CREAM and their CREAM MASK WITH PINK CLAY AND PASSIONFRUIT. Twice a day I’d use FRANGIPANI FLOWER CLEANSING MILK with Aloe vera, mango butter and sweet almond oil, a luxurious treatment cleanser for anyone, but really great for fair, sensitive or sun-parched skin. Showering can be the best part of our day. Heighten that experience with AMBER & VANILLA SHOWER CREAM or EXTRA MILD SHOWER GEL WITH VETYVER & LAVENDER. The MELON TONIC LOTION is the perfect post-cleanse spray toner or gym/sport item for any human needing a fresh reset while out and about.

The brand’s St. Barths origins have been producing raw and quite potent formulas dating back to the founding families’ generations of medicine women’s type of naturopathic remedies. Why is it that we still use pure avocados, aloe pulp or squeezed mango-lime juice with herbs as a topical antiseptic, to cure burns, soothe aches or slow down skin aging? Because they work. Ligne St. Barth’s founder, Hervé Brin, was quick to say “our product’s healing comes from plants with purpose” noting that his grandmother’s concoctions are the barometer for maintaining levels of excellence. While our conversation toggled my poor “Frenglish,” we laughingly landed on the same thing: A childhood spent with a botanical pharmacy growing in his backyard is precisely why the brand’s curative skincare ethos revolves around potent, live actives. No wonder.

What about pool-hopping, a beach or sail day? Here’s what I’d toss into my sailor’s duffle: SUNSPLASH FACE & BODY SPLASH for dockside refreshing; ALOE VERA GEL WITH MINT as an after shave or post-sun soother; AVOCADO HAIR & SKIN OIL or COCONUT DRY OIL as a daytime/sun hair treatment and preshampoo protectant.

And definitely pack a travel size of LIGNE ST. BARTH EAU DE TOILETTE HOMME spray just in case, or PATCHOULI ARAWAK EAU DE TOILETTE if a tête-à-tête is on the horizon.

Lucky me. Almost a decade ago, a hotel chain owner in St. Martin gave me the entire Ligne St. Barth Homme men’s line as a welcome basket from his luxury resort. As a veteran beauty editor covering antiaging skincare and spa, I have to use and test my mature skin with hundreds of products regularly. I use layers of serums, plumpers, lifters and line reducing creams because I have to. And I love that.

Here’s the rub; as a man, if my career didn’t demand such a complex regimen, Ligne St. Barth would be shortlisted as a go-to mainstay. Because the potency that comprises MOISTURIZING FACIAL FLUID for men is primarily mango seed oil, Caribbean sea water (genius) and shea butter, there’s an unrivaled delivery of pure unsaturated fatty acids that feeds the skin. This penetration boosts our body’s natural collagen production—where we need it most—on our face and decolletage. The latter applies to men’s shrink marks, from necks to pecs. Further, this absorbable facial fluid hydrates just like a cream, but feels light and matte as a shine-free treatment. A yachtsman’s best friend? After a full day of wind and sun, RICH MANGO BUTTER CREAM restores elasticity and facial firmness, replacing nutrients robbed by the island’s natural elements. But the best evening elixir by far is the RELAXING BODY OIL WITH CAMPHOR & MENTHOL for soothing aches or sore legs.

Ligne St. Barth’s body line is renowned for supple skin. While featured locally at the famed EDEN ROCK HOTEL, you could also have your island host or concierge book a spectacular facial, body treatment, full range of massages or a men’s rapid head, hands and foot service, on-yacht or poolside. Back on the mainland? purchase at Beautyhabit.com. You may never just towel-dry yourself again.

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November 01, 2020

Caviar Affair

Eau d'Italie as seen in Caviar Affair Magazine...

...and available online at Beautyhabit

Jasmine Leather by Eau d'Italie: La Dolce Vita - Eau d'Italie Le Sirenuse Positano captures the essence of Italy in a bottle

Growing up in Rome, as a child Marina Sersale spent summers at her family’s fabled resort, Le Sirenuse, in Positano on Italy’s Amalfi coast. One of her most cherished memories was of racing her sister and cousin, Antonio, barefoot on the hotel’s terrace, which was made of handcrafted terracotta tiles. They gave off a distinct mineral scent when heated by the warmth of the sun. Years later, that became the foundation of the first Eau d’Italie Le Sirenuse Positano fragrance.

Sersale’s family opened Le Sirenuse in 1951. They had a 60th birthday celebration planned in 2001, but 9/11 happened just weeks before, so the affair was canceled. The family still wanted to commemorate the hotel, so they decided to create a fragrance. At the time, Sersale was a documentary filmmaker and her husband, Sebastián Alvarez Murena, used to work in tobacco, so he had experience in scent, though neither had dabbled in perfume. The project landed in their laps, so they reached out to perfumers. “It was complete creative freedom, exploring a new world,” Sersale says. She wanted to capture that memory of racing on the terrace as a child, so the scent featured a mineral note of French clay, incense from the nearby church, black currant, and yellow sweet clover, one of the local wildflowers. “It really encapsulates Positano and Le Sirenuse in a bottle,” Sersale says. “It has a warm heart and a very fresh start.” Launched in 2004, they named it Eau d’Italie, which became the brand name for the collection of exclusive fragrances and body care products. After staying at the hotel, David Bowie became a fan of the scent.

Eau d’Italie now has 11 fragrances and they recently rejuvenated their packaging, in white refined yet contemporary lacquered bottles. Their new launch is Jasmine Leather, inspired by the Florentine art of scenting leather during the Renaissance. “Catherine de’ Medici introduced the art of scented gloves to the French court,” Sersale says. “The perfumer did something very special with these notes. She added elemi, a resin that comes from a tree, that adds a deep, zesty note to the top of the fragrance. She added saffron, giving it a mellowness. Sometimes leather and jasmine can be quite sweet, but ours isn’t. It’s zesty and fresh, quite exotic in the way she worked these notes together. Patchouli and cedarwood create a lovely dry down.”

Like all Eau d’Italie fragrances, Jasmine Leather instantly transports you to a specific time and place in Italy. Sersale says, “We are taking our clients on an olfactory journey to places that mean something special to us.”

October 30, 2020

October 28, 2020

SirenuseJournal.com

Eau d'Italie as seen on SirenuseJournal.com...

...and available online at Beautyhabit.com

Eau d'Italie: New Look, New Fragrance

Twenty years ago, when Le Sirenuse was celebrating its 50^th anniversary, an idea took root among its owners, the Sersale family, one inspired by a wish that has been expressed by so many of the resort’s guests over the years: “If only we could take this place home with us”.

Scent is perhaps the most emotional of our senses. It’s also, researchers tell us, the sense that is most closely connected to memory, along with taste. Would it be possible, wondered Marina Sersale and her husband Sebastián Alvarez Murena, to distil the essence of high summer at Le Sirenuse into a fragrance? To transport the wearer onto that terrace above the sea with its heady floral aura and warm terracotta notes, but also to weave in hints of other Positano aromas, from the incense of the town’s mother church to the yellow clover that grows wild in the hills above?

It took three years to answer those questions in the affirmative, years of unceasing testing, planning, and development. The result was Eau d’Italie – the name given to that first fragrance, and to the collection and body line that it would inaugurate.

Launched in April 2014, Eau d’Italie represented a groundbreaking novelty in the exalted world of fragrance design. Before long, some major players began to sit up and take notice. Milan’s fashionista concept store 10 Corso Como added that original fragrance to its meticulously curated selection, and soon other prestigious stockists followed – Bergdorf Goodman in New York, Liberty in London, Colette in Paris, and many others. Meanwhile, Eau d’Italie was growing and evolving into a collection of fragrances and associated body products that took the brand’s growing band of aficionados on an olfactory tour of Italy, from Sicily to Lake Maggiore. Each fragrance aimed to capture a place, a mood, a memory of the bel paese.

Two decades on from those first animated converations at Le Sirenuse that planted the seed of the idea, the brand has become, in the words of Sebastián Alvarez Murena, “the ambassador of a certain very cosmopolian Italian style, equally at home in Positano, Milan, New York, London or Los Angeles." To celebrate the milestone, Eau d’Italie is presenting a new fragrance and at the same time changing the look of its entire line, while remaining true to the new dolce vita spirit that has always informed it. For the brand’s other co-founder, Marina Sersale, the redesign is not about changing tack but about staying true to its core values: “Since the very beginning”, she says, “one of our great joys has been that of keeping Eau d’Italie always new, beautiful, relevant and part of our times”.

Its smart new livery rejuvenates the Eau d’Italie collection, giving the reshaped white lacquer bottles a more luxuriously intimate feel and crowning them with a mirror-polished solid brass cap that exudes discreet glamour. This echoes the recent mise au jour of Le Sirenuse’s Don’t Worry bar with its opulent, burnished brass detailing, onyx counter and gold-leaf ceiling.

The boxes are made with artisanal watercolour paper, which has a lovely tactile quality and allows the colours to shine in a particularly chic, muted way. Line the boxes up, and they immediately bring to mind the chromatic dance of Positano’s houses as viewed from the terrace of Le Sirenuse.

Making its bow in these stylish new clothes, Eau d’Italie’s latest fragrance, Jasmine Leather, is a contemporary tribute to the ancient Florentine tradition of scented leather. In the city that gave birth to the Renaissance, to step out with a pair of jasmine-scented leather gloves was once considered the epitome of fashion and refined taste. Jasmine Leather blends notes of elemi, saffron, jasmine, leather, patchouli and cedarwood in a seductive blend that also pays homage to Italy’s great artisanal traditions. It’s a captivating new addition to a line with a gorgeous new look.