Fathomaway.com

Eau d'Italie as seen on fathomaway.com...

... and available online at Beautyhabit

12 Perfumes to Inspire Your Next Vacation

Cocktails Overlooking Positano

The sweet mix of blackcurrant, cane sugar, osmanthus, and saffron in Eau d’Italie Mystic Sunset conjure an aperol spitz on the balcony of Positano’s grand hotel Le Sirenuse.

Westlake Malibu Lifestyle

Child Perfume Scented Candle as seen in Westlake Malibu Lifestyle Magazine...

...and available online at Beautyhabit

Things We Love For The Holidays

Child Perfume Scented Candle

Long-established celeb following who love its fresh white florals and inviting beachy vibe. First Californian-curated fragrance now a cult classic scent.

Alexa (Magazine in NY Post)

Eau d'Italie as seen in Alexa Magazine (Insert in New York Post)...

... and available online at Beautyhabit

THE ITALY ISSUE

Fragrances: Bella Profumos Scintillating scents, Italian-style

Eau d'Italie Mystic Sunset Eau de Parfum

Popsugar

Eau d'Italie as seen on glamour.com...

... and available online at Beautyhabit

46 Editor-Approved Products Worth Buying This November

Best Fragrance: Le Sirenuse Hotel Eau d'Italie Mystic Sunset

"I'm always on a mission to expand my perfume collection, so I could not pass up the opportunity to test the new Eau d'Italie Mystic Sunset ($170) fragrance by the celebrity-loved Le Sirenuse Hotel. With notes of saffron, cedar wood, cassis, and jasmine, I was immediately impressed by how it smelt so warm and mature, yet stayed light and fresh. I can see how it was inspired by the hotel itself. Over the past few weeks of wearing it, the perfume has truly earned its rightful spot into my small but mighty perfume rotation."

— Allison Ingrum, Editorial Operations Manager

Resident

ALTAIA as seen in Resident Magazine...

... and available online at Beautyhabit

Resident Beauty Picks THE BEST OF FALL BEAUTY

ALTAIA Atacama Eau de Parfum

A scent as precious and rare from where it originates, Atacama is an arid desert located on the border of Argentina and Chile which seldom sees any rain but when a few drops fall, the desert floor is filled with flowers. A beautiful metaphor for love patiently awaiting the kiss that kindles it and created by Italian perfume house Altaia.

Resident

Eau d'Italie as seen in Resident Magazine...

... and available online at Beautyhabit

Resident Beauty Picks THE BEST OF FALL BEAUTY

Eau d'Italie Mystic Sunset Eau de Parfum Spray

Ease into the change of seasons with some of our favorite beauty picks of autumn- from sensuous fragrances, body loving cleansers, and deeply hued makeup. Feel the warm embrace of a summer sunset in Positano with Mystic Sunset Eau de Parfum from Eau d’Italie created by the legendary Le Sirenuse in Positano.

Santa Barbara Life & Style

Child Perfume as seen in Santa Barbara Life & Style Magazine...

...and available online at Beautyhabit

The Gift Guide: Gifting Inspiration For Your Nearest And Dearest...And Yourself

Child Perfume Scented Candle

TalkingWithTami.com

Child Perfume as seen in TalkingWithTami.com...

...and available online at Beautyhabit

Gift Idea: Child Perfume Candle

For everyone who’s ever put California Dreamin’ at the top of their playlist – for those who crave the beachy vibe of the California lifestyle – for the person who wants to play among the dunes, feel the surf between their toes, inhale the natural, heady scent of pure white flowers, just feel beautifully at ease in their own skin…there is child perfume now in a candle, new for Holiday.  $65/ 8oz.

What is it about Child Perfume that has celebrities like Jen Aniston, Hilary Duff, Jennie Garth, and so many more (Sigourney Weaver, Christina Applegate, Denise Richards, among others) gravitating to it…the allure of white florals – tuberose, magnolia, and orange blossom? The fragrance that comes across like a natural enhancement of your own scent vs. a perfume?

I have this candle and it smells divine!! I burned it last night after a shower to unwind and boy did it smell up the room, I highly suggest trying it out and it would be such a great gift idea!

child is rich and intoxicating, some call it mesmerizing yet its beauty is understated, it’s a close-to-the-skin scent that’s feminine and sensual. Just ask John Mayer – he recognizes it the moment a woman walks into the room…

The sheer, simple prettiness of the scent that brings everyone around you into a sunny, joyful state – that naturally lingers…the original oil roll-on lasts and lasts…

THE NOTES…THE HARMONY THAT IS child perfume

Inviting you to let the bright citrus notes at the top draw you into child’s powdery blend of lilac, magnolia, and vanilla then ease gracefully into a heart of jasmine, tuberose, and violet before your fragrant dream finishes with lasting notes of musk, mimosa, rose and soft woods.

Considered “a secret handshake” among fragrance lovers, child is distinctive and recognizable. It’s intoxicating, a sensual, feminine scent that’s uniquely memorable. Let summer’s warmth lead you into winter with the new child candle.

The Beauty Alchemist

ALTAIA as seen on The Beauty Alchemist...

... and available online at Beautyhabit

ALTAIA Atacama

The newest fragrance from ALTAIA is a beauty. I’ve been wearing it almost every day for a couple weeks and with my fragrance collection that’s saying something. I don’t wear the same one over again too often.

Atacama celebrates the line’s South American heritage and was inspired by the the Atacama desert. It’s the highest desert on earth and also the driest (parts are covered with dried salt) but also one that with a little rain brings out the blooms of pink mallow flowers throughout....

The scent is not exactly desert like but it is dry. Also creamy and beachy with a suntan lotion feel but nothing too overt, nothing that screams sunscreen. More like the coziest sunbaked beach day with the salty breeze, fragrant flowers nearby and damp driftwood. A lush jasmine, freesia, clary sage and tonka are the main notes here along with cashmere woods. The jasmine combined with the sage, a note I tend to love and then the tonka makes it cozy and nuzzly as it dries down, with a hint of vanilla sweetness. I can’t stop sniffing myself when I wear this. Atacama has good lasting power, I get whiffs of it most of the day. The sillage is light to medium.

Star Magazine

Child Perfume as seen in Star Magazine...

...and available online at Beautyhabit

Child Perfume Scented Candle: Star Scopes Out The Scene Starworthy swag, spots and secrets

Smelling Child Perfume

Cult-classic fragrance Child Perfume (Jennifer Aniston, Hilary Duff and Jennie Garth are among fans) is now available as a candle! Infuse the air with beautiful aromas of tuberose, jasmine, orange blossom and magnolia.

Glamour.com

Eau d'Italie as seen on glamour.com...

... and available online at Beautyhabit

13 Fall Fragrances Made for Sweater Weather

Now that autumn has semi-officially arrived, perfume enthusiasts are excitedly swapping out their breezy summer scents for more foliage-friendly and moody fall fragrances. 

And we can't blame them. Any autumn lover knows there's practically no point in sipping a hot pumpkin spice latte wrapped in an oversized scarf unless you smell the part too. Crimson leaves just don't have the same effect unless your aroma matches the aesthetic. Why do you think Taylor Swift takes on new eras with her meticulously planned autumn releases (remember the red scarf?!), or Starbucks debuts a fall-friendly menu come September? Autumn is more than a season: It's a vibe. And fall fragrances are of the utmost importance when it comes to establishing and maintaining the autumnal aesthetic.

Whether you're a fellow fall fanatic, or simply looking to expand your aroma horizons, read on for 13 of Glamour editors' favorite fragrances for autumn.

Eau d'Italie Mystic Sunset Eau de Parfum Spray

I just started using Eau d'Italie's Le Sirenuse Positano Mystic Sunset fragrance and it immediately shot to the top of my list. If there was ever a mist that reminded me of the magic of Positano along the Amalfi Coast, this is it. With a base note of sugarcane and cedarwood, it's romantic and cozy, and exactly what I need until I can make my way back there.

—Jessica Radloff, Senior West Coast Editor

Bustle.com

Eau d'Italie as seen on bustle.com...

... and available online at Beautyhabit

The Best 14 August 2022 Beauty Launches, According To Our Editors

Eau d'Italie Mystic Sunset Eau de Parfum Spray

“It has notes of cassis, saffron, and cedar for a fruity floral scent that is soothing, sweet, and light. It makes for the perfect end-of-summer fragrance.”

— Audrey Noble, beauty writer

The Beauty Alchemist

Eau d'Italie as seen on The Beauty Alchemist...

... and available online at Beautyhabit

Eau d'Italie Mystic Sunset by Eau d'Italie

Italian Summers and La Dolce Vita, it's the stuff of movies and yes, perfume.  Eau d'Italie takes us there with their beautiful creations and their newest scent Mystic Sunset, draws us into the warm evening near the Tyrrhenian Sea. 

Eau d'Italie is the fragrance line from the family behind the legendary Le Sirenuse Positano hotel in Italy and is exclusive to the fabulous, you want everything beauty retailer Beautyhabit. I remember Eau d'Italie well from years back when I went to NYC on sniffing excursions. It has been some time since I visited with the line and they recently revamped their look. 

Inspired by the setting sun over Positano's bay and created by perfumer Marie Salamagne, the heavy weighted glass bottle holds the scent of cassis (blackcurrant), osmanthus, cane sugar, saffron, jasmine and cedar. 

I am not always a fan of cassis, it depends. Here I really like it, as it's not too sweet or overdone. More the fresh fruit that's not overripe, maybe even a little tart. The cane sugar also doesn't make it too sweet but is just enough. The light florals are barely there and mix nicely while the saffron keeps it all a little dry. The cedar definitely shows up as it dries down but in no way overwhelms the rest of the scent.

Mystic Sunset is sunny, calm, easy to wear and subtly sultry. Not shy but not too bold it takes you away without leaving your yard. Can't get to Italy? Go there via scent.

thebeautyalchemist (instagram)

Eau d'Italie as seen on instagram @thebeautyalchemist...

... and available online at Beautyhabit

Eau d'Italie Mystic Sunset by Eau d'Italie

Mystic Sunset is new from L'Eau d'Italie (available @beautyhabit) the fragrance line from the family behind the legendary Le Sirenuse Positano hotel in Italy. I remember L'Eau D'Italie well from years back when I went to Lafco in NYC on sniffing excursions. It has been some time since I visited with the line and they now have a new look. 

Mystic Sunset is a beauty and reaffirms that I really like Italian perfume houses. The fragrance celebrates the setting sun over Positano's bay and the notes include cassis (blackcurrant), osmanthus, cane sugar, saffron, jasmine and cedar.

Now I am not often a fan of cassis, it depends. Here I really like it, it's not too sweet or overdone. More the fresh fruit that's not overipened, maybe a little tart. The cane sugar also doesn't make it too sweet but is just enough. The light florals are barely there and mix nicely while the saffron keeps it all a little dry.  The cedar definitely shows up as it dries down but in no way overwhelms the rest of the scent. 

Sunny, calm, easy to wear and subtly sultry, this takes you away without leaving your yard. Can't get to Italy? Go there via scent.

Forbes.com

Eau d'Italie as seen on forbes.com...

... and available online at Beautyhabit

Eau d'Italie Mystic Sunset Eau de Parfum: The 24 Best New Summer 2022 Fragrances

Mystic Sunset Eau de Parfum

The sun setting behind the cliffs of Positano has captivated and inspired people for centuries, from the ancient Romans to modern times. As the sun turns into a red disc before slipping away, it gives off mystical qualities, which was the inspiration for this lush modern gourmand. A blend of cassis, Osmanthus, jasmine, saffron, cane sugar and cedarwood creates a floral fruitiness.

OprahDaily.com

Eau d'Italie as seen on oprahdaily.com...

... and available online at Beautyhabit

Eau d'Italie Eau de Parfum by Eau d'Italie: How to Make a Fragrance Memory of a Place You Love

New insights on how your brain connects a smell with a destination can help you get the most joy out of your next vacation—and your next scent purchase.

Experimental psychologist Pamela Dalton doesn’t remember the first time she smelled cilantro. If she had to associate the scent with something, or someplace, it would probably be the supermarket, where she sniffed it to confirm what it wasn’t: parsley. But that changed a few years ago when she was traveling through Vietnam. She was wandering around a night market around 2 a.m., and the air was redolent with the earthy, citrusy aroma of cilantro. She says the intensity was overwhelming. To this day, when she smells cilantro, she’s transported. “It all comes back to me, the experience of walking through that market, the chatter of the vendors—it’s like I’m there again.”

Dalton knows this experience is special because, as a researcher at the Monell Chemical Senses Center, in Philadelphia, it’s part of her job to study the relationship between scent and memory. She explains that her brain created a new association with an odor—something that doesn’t happen that often by adulthood, when many scents are familiar. “Familiar scents don’t become uniquely associated with new places unless there’s something emotional going on,” she explains. In Dalton’s case, the moment was emotional—she was on vacation experiencing the joy of discovery—but, she says, the herbal scent was also unfamiliar—sweeter and more perfumed than supermarket cilantro.

Scent memories—whether they’re linked to a location or not—tend to be more emotionally charged than memories triggered by sounds or visual cues. This is because the olfactory bulb in the brain that processes smells is directly connected to both the amygdala, the brain’s emotional center, and the hippocampus, which is responsible for encoding memories in the brain. In fact, last year, researchers (using advanced neuroimaging techniques) found that our olfactory system is more strongly connected to the hippocampus than our sensory systems for other senses like vision, touch, and hearing. In December, a different group of scientists, studying rats, discovered olfactory neurons that can encode spatial maps of different locations. “For some reason, evolution has granted our brains the ability to link an odor with a location,” says Dalton.

Scientists are just starting to understand the intersection of location and scent, but perfumers have been exploring these connections for years. There are entire fragrance collections, like Memo Paris and Gallivant, designed to evoke destinations through scent. And many of the best perfumes have the ability to transport: With its orange blossom and green cactus pepper notes, D.S. & Durga’s new scent Sweet Do Nothing bottles West Texas in the spring, while Aerin Mediterranean Honeysuckle Mimosa captures a summer day on the French Riviera.

And have you ever noticed how the aromas of certain hotels and resorts get lodged in your memory? That’s often intentional, says Dawn Goldworm, cofounder of the olfactive branding firm 12.29. “Smell is the most acute way for a brand to create a connection with a customer—and often that emotional, tangible connection translates into loyalty,” she says.

Le Sirenuse, in Positano, Italy, was one of the first resorts with a signature fragrance, but Sebastián Alvarez Murena, whose wife’s family founded the hotel, says it wasn’t a branding exercise. They simply wanted to commemorate Le Sirenuse’s 50th anniversary, which had passed without fanfare (a party in the fall of 2001 was canceled because of 9/11). In the spring of 2002, Murena, his wife, Marina Sersale, and a few other family members were on the hotel’s terrace discussing ways to celebrate, when someone came up with the idea of doing a fragrance. Two years later, they released Eau d’Italie, which has notes of blackcurrant, magnolia, and bergamot—the legendary aroma of the Amalfi Coast. But the thing that makes it special is a unique accord reminiscent of the terrace where the project was conceived: “Argile,” says Murena, using the French word for clay. Throughout the hotel, there are terracotta tiles and vases, as well as amphorae; when the sun hits them in the summer, the air is perfumed with their sweet and dusty mineral scent. “I can’t explain why it’s so popular—I’m not a psychologist,” says Murena. “But people wear Eau d’Italie and it reminds them of Le Sirenuse, of Positano, of happy times.”

These days, resorts with signature scents are ubiquitous. The Sheraton Carlsbad Resort & Spa infuses its rooms with a blend of fig, bergamot, jasmine and freesia. The black-tea fragrance of Edition hotels is available in candle form and scents all their Le Labo toiletries.

Goldworm, who has developed fragrances for Thompson Hotels and Ritz-Carlton properties, says turning a location into a fragrance is an art, and she often relies on color to facilitate the journey. “If you ask someone to describe how a certain place smells, they usually don’t have the words,” she says. “But color helps to bridge the part of the brain that smells with the part of the brain that speaks.” Goldworm says that people all around the world tend to associate the same smells with the same colors, so when she begins a new project, that’s often where she starts.

“When I created a scent for the Montage resort in Cabo [San Lucas, Mexico], the team there wanted me to look at the local plants and flowers, but they also wanted me to watch the sunset,” she says. Hotel guests say the Pacific sunsets—fiery reds, intense oranges, soft yellows—are one of the best things about the location. The fragrance Goldworm designed plays off the colors of that ocean sky at dusk: “We used lemon-like bergamot and a juicy mandarin.”

Will lighting a candle or spraying a perfume replace a vacation? Of course not. But don’t underestimate smell’s ability to uplift, transport, and even orient you. Dalton says most people don’t recognize that power until it’s gone, as some Covid-19 patients understand firsthand. Those who experience anosmia, or loss of smell, report feeling disoriented and lost. They’re describing their emotional state, but perhaps the choice of words hints at something deeper.

Dalton interviewed a flight attendant years ago who’d been in a car accident and sustained a brain injury that caused anosmia. When she began traveling again for work, she often had trouble remembering where she was. “She almost didn’t know which city she was in because she didn’t have the smells—the scent of a metro or a market—to ground her,” says Dalton.

You can also pre-plan your scent memory: Next time you travel, pack a fragrance you haven’t worn before and use it throughout the trip. Then, reach for it in the future whenever you want to be reminded of your vacation. Or, whenever you find yourself somewhere new this summer, take a moment to stop and really smell the roses—or the market air, terracotta tiles, or salty sunset. You just may make a memory that lasts a lifetime.

The Quintessential Gentleman

Ligne St. Barth as seen on The Quintessential Gentleman...

...and available online at Beautyhabit

Homme Body Lotion by Ligne St. Barth - Don't Leave Home Without These Summer Beach Quintessentials

It is the most wonderful time of the year, right? Yes, we know that’s something you hear when the temperature drops and the Christmas tree goes up but the best time of the year for most of us is when the heat rises and the beaches are full. As you prepare to hit the oceanside and soak up some fun in the sun, there are a few items that you don’t want to go without this season. Check our list of beach essentials for the season.

Ligne St. Barth Homme Body Lotion

Observer.com

Ligne St. Barth as seen on Observer.com...

...and available online at Beautyhabit

Avocado Oil by Ligne St. Barth - Home Set: Summertime Preparations

From a supermodel-approved oil and rosé sweets to perfectly tailored jumpsuits and a luxe salon treatment, here’s what we’re loving and coveting at the moment.

Ligne St. Barth Avocado Oil

MorningLazziness.com

Child Perfume as seen on morninglazziness.com...

...and available online at Beautyhabit

Child Perfume Roll on: 12 Best Luxe Fragrances That”ll Make You Feel Charismatic 

You need to ensure that you smell wonderful when stepping out of the house. It contributes to defining your personality and class. Add something mystical and magical to your life – it’s all about getting a new attitude today! 

Perfumes are a must for those who want to radiate a pleasant aura wherever they go. The endearing smell and long-lasting fragrance make you feel refreshed and uplift your mood. They give you a thrilling vibe and epitomize modernity. 

The avant-garde women’s beauty products and perfumes are celebrated for their sobriety and sophistication. It keeps you confident and fashionable. 

In this article, we have listed some of the best luxe fragrances that you can get to leave a trail of a unique, delicate persona of yours wherever you step into.

Child Perfume Roll-On

Child is the ultimate California girl fragrance, a fresh white floral with an easy beachy vibe, a cult classic that counts Jen Aniston, Nicole Kidman, and Kim Kardashian among its fans. Brings out your inner child, a playful and fresh scent that takes you joyfully to the beach and beyond. It opens with a heady burst of exotic white florals, and moves to a heart that is a lush blend of jasmine, tuberose, orange blossom, and magnolia then it leaves you with a lingering aura of feminine sensuality. The perfume is quietly seductive and has a close-to-the-skin scent.

rd.com (Reader's Digest)

Ligne St. Barth as seen on rd.com...

...and available online at Beautyhabit

Ligne St. Barth Tiare Body Lotion: 129 Gifts for the Mom Who Says She Needs Nothing—But Deserves Everything

Looking for the perfect present for the most important woman in your life? You're in the right place with these can't-miss gifts for moms!

Best for the lotion collector

Ligne St. Barth Tiaré Body Lotion

Instantly transport her to a tropical island with Ligne St. Barth Tiaré body lotion. This luxurious shimmery blend melts into the skin, leaving it smelling like the sweet and fragrant tiaré flower.

rd.com (Reader's Digest)

Child Perfume as seen on rd.com...

...and available online at Beautyhabit

Child Perfume Roll on: 129 Gifts for the Mom Who Says She Needs Nothing—But Deserves Everything

Looking for the perfect present for the most important woman in your life? You're in the right place with these can't-miss gifts for moms!

Best for the beach lover

Child Perfume Oil

Maybe you can’t bring Mom to California, but she will feel the beachy vibe every time she rolls Child perfume oil on her skin. Kim Kardashian, Jennifer Aniston, and Nicole Kidman are just a few of the celebs who are fans of the intoxicating aroma of vanilla, jasmine, and magnolia, with demure hints of lilac, rose, and violet and just enough patchouli to remind her of the good old days.

BeautyNewsNYC.com

Child Perfume as seen on beautynewsnyc.com...

...and available online at Beautyhabit

Child Perfume Roll On: Best Fragrances Under $100

With the explosion of so many expensive perfumes, sometimes we forget that there are many excellent, long wearing and simply beautiful perfumes that cost under $100 for a full bottle – and we’re not talking travel sizes! Have a look at these high end perfumes for yourself, or to gift someone special.

Child Perfume

If there was ever a secret handshake in fragrance, Child Perfume is it. Created as a personal perfume in 1990 by Susan Owens, and requested by so many, she decided to bottle it for others. It has garnered cult-like status among Hollywood’s rich & famous and is worn by so many…Britney Spears, Christina Applegate, Denise Richards; Hilary Duff, Jenny Garth, Kim & Khloe Kardashian, LeAnn Rimes and many others. The fragrance is a beautiful powdery blend of lilac, magnolia, vanilla and a touch of citrus top notes, which sashay into middle notes of jasmine, tuberose, violet, and then finishes off with long lasting base notes of musk, mimosa, rose and soft woods.

Out.com

Parfum d'Empire as seen On Out.com...

...and available online at Beautyhabit

Parfum d'Empire Tabac Tabou - 18 Must-Have Future Scents For Queer Men, Shown Off By Bruno Alcantara

Parfum, eau de toilette, and cologne, in that order, define the pungency and potency of all scents. Spring is prime season for all of us to awaken new methods to make ourselves more noticeable (desirable). Breathe deeply. Fragrance has been an age-old symbol of individualized personalization....

Tabac Tabou

Parfum d’Empire shares Tabac Tabou. It’s ignited by healing immortelle resins, while tobacco coils itself around narcissus and provides a whiff of Havana, honey, heated skin, and wild grass. You’ll be irresistible.

Out.com

Parfums de Nicolai as seen On Out.com...

...and available online at Beautyhabit

Parfums de Nicolai Cologne Sologne Eau de Cologne - 18 Must-Have Future Scents For Queer Men, Shown Off By Bruno Alcantara

Parfum, eau de toilette, and cologne, in that order, define the pungency and potency of all scents. Spring is prime season for all of us to awaken new methods to make ourselves more noticeable (desirable). Breathe deeply. Fragrance has been an age-old symbol of individualized personalization....

Cologne Sologne

Parfums de Nicolaï produces aristocratic French fragrances. Cologne Sologne Eau de Cologne has a high concentration of superfine extracts, including rare Tunisian neroli, bergamot, benzoin, orange blossom, rosemary, and patchouli. Definitely take this king’s hunt scent into your future.

Out.com

ALTAIA as seen On Out.com...

...and available online at Beautyhabit

ALTAIA Atacama Eau de Parfum - 18 Must-Have Future Scents For Queer Men, Shown Off By Bruno Alcantara

Parfum, eau de toilette, and cologne, in that order, define the pungency and potency of all scents. Spring is prime season for all of us to awaken new methods to make ourselves more noticeable (desirable). Breathe deeply. Fragrance has been an age-old symbol of individualized personalization....

Atacama

“Rain is scarce.” ALTAIA’s story symbolizes the brand. Fashioned after one of the highest and driest deserts on the planet, Atacama Eau de Parfum weaves seasons of salts, clary sage, tonka bean, and cashmere wood. They’ll surely think you’re related to Venus, goddess of sex and desire.

Groomed-LA.com

Eau d'Italie, Harris Read and Ligne St. Barth as seen on groomed-la.com...

... and available online at Beautyhabit

House & Home

Eau d'Italie as seen in House & Home Magazine...

...and available online at Beautyhabit...

Eau d'Italie Eau de Parfum - North Star: London designer Beata Heumann puts her whimsical twist on English Style.

Must Dab: ˝I wear Eau D´Italie perfume created for the 50th anniversary of Le Sirenuse, the famous hotel in Positano on the Amalfi Coast.˝

Forbes.com

Eau d'Italie as seen on forbes.com...

... and available online at Beautyhabit

Eau d'Italie Signature Fragrance: Valentine’s Day Gift Guide - Fragrances Inspired By Favorite Travel Destinations

If your Valentine’s dreams of sun-drenched days in Provence, outdoor adventures in Iceland, or a wild night out dancing in Buenos Aires are on a pandemic hold, gift them with one of these romantic scents that evoke their favorite travel destination.

Eau d’Italie Signature Fragrance

Instantly transport your Valentine to the Amalfi Coast with an unforgettable scent made by one of the world’s most legendary luxury hotels: Le Sirenuse, in Positano, Italy.

The sensual eau de parfum captures the essence of summer in this picturesque Mediterranean village with the scents of bergamot, magnolia, blackcurrant, sweet clover, and salty sea air — along with subtle hints of incense and musk.

The addictive unisex fragrance was created by Marina Sersale, whose family owns the iconic Hotel Le Sirenuse along with her husband, Sebastian Alvarez Murena, to celebrate the hotel’s 50th anniversary. Once reserved for Le Sirenuse’s in-the-know hotel guests, it’s is now available for anyone craving the romance of the Amalfi.

Forbes.com

ALTAIA as seen on forbes.com...

... and available online at Beautyhabit

ALTAIA Don't Cry For Me Eau de Parfum: Valentine’s Day Gift Guide - Fragrances Inspired By Favorite Travel Destinations

If your Valentine’s dreams of sun-drenched days in Provence, outdoor adventures in Iceland, or a wild night out dancing in Buenos Aires are on a pandemic hold, gift them with one of these romantic scents that evoke their favorite travel destination.

ALTAIA Don’t Cry For Me Eau de Parfum

Conjure a sultry night of dancing in Buenos Aires with the unforgettable scent of Don’t Cry For Me eau de parfum.

The fragrance is from ALTAIA, an acronym for “A Long Time Ago In Argentina,” that’s a nod to the romantic history of the husband-and-wife team behind the brand.

The lush combination of white jasmine petals, amber, cashmere wood, heliotrope, and cherry blossom is the next best thing to strolling through Recoleta on a warm summer night.

WSJ.com (The Wall Street Journal)

Eau d'Italie as seen on WSJ.com...

...and available online at Beautyhabit

Rosa Greta Eau de Parfum by Eau d'Italie: Alana Haim on ‘Licorice Pizza’ and the One Thing That Could Break Up Haim

After her acclaimed big-screen debut, the actor and musician talks Hollywood dreams, a spin-the-bottle nightmare and her hair-defrizzing secrets

(article edited)

I’m lucky that I have siblings who want to go on vacation with me. I always wanted to go to Italy. For my birthday, they surprised me with a trip to Positano at the end of our tour. We stayed at Le Sirenuse. It’s the most romantic hotel I’ve ever been to, which was funny because I was with my siblings. I felt like I was in a painting.

I always gravitate to perfume with rose. My mom’s maiden name is Rose, and the scent of my childhood was always rose. Le Sirenuse has a rose perfume, and it’s so good.

Rosa Greta Eau de Parfum - Notes: Litchi, White Tea, Rose Bud, Damascus Rose Infusion, Cedarwood, Ambrox.

Santa Barbara Life & Style Magazine

Beautyhabit as seen in Santa Barbara Life & Style Magazine...

...and available online at Beautyhabit

48 Hours in Santa Barbara

SHOP

Beautyhabit, a quaint and chic apothecary boasting luxury brands are rare beauty finds has graced Montecito Country Mart. Discover a carefully-curated collection of skin, hair and bath products, candles, and makeup, with many organic options.

IdentifyLA.com

Beautyhabit as seen on IdentifyLA.com...

...and available online at Beautyhabit

Beautyhabit Celebrates its 25th Anniversary by Revealing New Location at Montecito Country Mart

Just in time for Holiday shopping, renowned online resource for the best in indie beauty, Beautyhabit premieres a brick and mortar, fully-stocked retail location for their modern luxe apothecary concept. The delightful jewel box setting in Montecito Country Mart invites all to discover the best in global indie beauty brands now gathered together for the first time under one roof.

Beautyhabit stands apart as a compelling new beauty destination for the Montecito community. The location will be a unique opportunity to get “Up Close and Personal” with an international coterie of designers, brand ambassadors and entrepreneurs behind the cult-favorites Beautyhabit is known for. “We’re more passionate than ever about traversing the globe to bring our clients amazing, unique creations that express individuality and make life pleasurable,” Teresa Mitchell, founder of beautyhabit.com, shared. “Every day we are inspired to source the best products in the world with an eye for exquisite details, stellar craftsmanship, and the highest quality ingredients.”

Paula Weiser-Vazquez, Beautyhabit partner, says the intimate setting at Montecito Country Mart will showcase the Beautyhabit commitment to luxury and craftsmanship, as well as impeccable customer service. “This is the place for customers in search of the perfect beauty solution: whether it is discovering a new brand, replenishing a favorite product, or finding the perfect gift. Our client base at Beautyhabit.com depends on us for a stellar selection and the clients that discover us for the first time in Montecito will find the same at our new retail location.” Beautyhabit will be constantly updated to be sure to consistently intrigue all shoppers, Weiser-Vazquez added. 

The brick and mortar location at Montecito Country Mart is the perfect way to celebrate this renowned, remarkably original online luxury beauty destination’s 25th anniversary! The prime location has a few exciting additions such as an appearance by Damien Flynn, Brand Ambassador for the luxe fragrance house, Parfums de Nicolai Paris, on 12/10. This is the first, or many, exclusive and informative in-store events which gives customers a chance to gain insights into newly discovered as well as beloved brands.

Beautyhabit is located at 1026-A in Montecito Country Mart, in the former location of Coco Cabana. Hours are Monday through Saturday, 10 am to 6 pm, and Sunday 11 am to 5 pm. For more information, visit www.beautyhabit.com.

TownandCountryMag.com

Eau d'Italie as seen on TownandCountryMag.com...

...and available online at Beautyhabit

Eau d'Italie Scented Candle: Town & Country To Die For

Style Features Director Erik Maza shares his must-haves

Eau d’Italie Scented Candle

A candle that captures, improbably, the scent of the famed Amalfi Coast hotel Le Sirenuse.

WagMag.com (Westchester Magazine)

Ligne St. Barth as seen on WagMag.com...

...and available online at Beautyhabit

Ligne St. Barth Banana Hand Cream: Let The Holiday Shopping Begin - WAG’s annual luxury travel and beauty guide.

For Beauty Buffs

Tropical delight: Fresh from the Caribbean comes the Ligne St. Barth Banana Hand Cream, which instantly reminds me of the banana Turkish taffy I ate as a kid. A sweet, succulent scent and excellent hand pampering for your favorite elf-on-the-shelf.

TheGentlemanRacer.com

Ligne St. Barth as seen on TheGentlemanRacer.com...

...and available online at Beautyhabit

Ligne St. Barth Homme Eau de Toilette for Men: 2021 Holiday Gift Guide

In putting together our 2021 we decided to follow the lead of what we did last year featuring products we have tested, personally bought, or used throughout the year. No affiliate links or sponsored inserts, each product here is something we have personally tested, used, and believe in (with the exception of the Janus Motorcycle which we will be riding soon, we just loved it too much to not include it).

From our favorite watches, boots, and books, to the only fragrance we have all universally agreed on, this list is made up of unique gift items that most men would love to find under stuffed in their stocking or perhaps parked in the garage. 

Ligne St. Barth Homme Eau de Toilette

Finding the right scent can be hard, but this classic from Ligne St Barth has been a staple since the 1980s and is the signature product of the St Barth Homme brand. This is one of the first fragrances we have sampled that was universally liked by everyone in the office, the simple clean scent captures the sophisticated country lifestyle we love.

nypost.com

Jasmine Leather as seen on nypost.com...

...and available online at Beautyhabit

Jasmine Leather Eau de Parfum by Eau d'Italie: The 9 best fragrances from Italian luxury brands

Shopping for a luxurious new scent to give or receive this holiday season? From Dolce & Gabbana and Versace to Acqua di Parma and Giorgio Armani, these are our favorite new Italian fragrances.

Eau d'Italie Jasmine Leather Eau de Parfum Spray

CV Lux Magazine

Jasmine Leather as seen in CV Lux Magazine...

...and available online at Beautyhabit

Jasmine Leather Eau de Parfum by Eau d'Italie: Fragrant Finds

There’s love at first sight, and then there’s love at first scent. Not only do all of these fragrances stun on your dresser, but they are also true beauties in a bottle and the perfect spritz for yourself or someone special. Smell is the strongest sense for memory, so give a gift that has a lasting impression.

Eau d'Italie Jasmine Leather Eau de Parfum Spray

JustLuxe.com

Ligne St. Barth as seen on JustLuxe.com...

...and available online at Beautyhabit

Ligne St Barth: Laid Back Luxury for Body & Soul

If a trip to Saint-Barthélemy is not in the offing, try the next best thing: Ligne St Barth. This luxurious line of spa and skincare products enjoys a global following of those who well know the seductive charms of the French West Indies Caribbean island. Princess Charlene of Monaco, Steven Spielberg, Melanie Griffith, Claudia Schiffer, and every supermodel who ever partied on Leo's yacht are all fans of the products founded by Herve Brin.

Luxe, effective, and naturally Caribbean, the St Barth line is imbued with the “spirit of nature.” Brin, who started his company in the 1980s, originally handcrafted natural oils pressed from the island’s fruits and flowers and sold his wares on the beach in re-purposed rum bottles. The brand has since developed iconic status; every jetsetter who has set foot in Saint-Barthélemy has surely crossed paths with the line’s famed Avocado Oil, a regenerating, replenishing product without which a beach vacation is incomplete. Other cult favorites include the Papaya Peeling Cream and the Aloe Vera and Mint Gel, which works as an aftershave or an invigorating, moisturizing after-sun skin soother. With 40 indulgent choices, there’s literally a skincare option for everyone.

For men, the Ligne St Barth Homme line is tailored to specific needs. Lightly scented with the intoxicating essence of the exotic island for which the brand is named - a hint of lemon, subtly tangy and aromatic, with a soupçon of salty surf -  these products provide an effective boost to skin's natural collagen production. Each product is packed with natural active substances like tropical mango, coconut oil, and shea butter. For women, the Sea Breeze Collection is a great introduction featuring a fragrant shower gel, toner, and body oil.

Ligne St Barth is available in 30 countries around the world. In the United States, find the full line at Beautyhabit.com or in the new Beautyhabit boutique in Montecito, California.

All photos courtesy of Ligne St Barth

rd.com (Reader's Digest)

Child Perfume Roll On as seen on rd.com (Readers Digest)...

...and available online at Beautyhabit

87 Gifts for the Mom Who Says She Needs Nothing—But Deserves Everything

Looking for the perfect present for the most important woman in your life? You're in the right place for the gifts that every mom wants.

Child Perfume Oil

Best for: The beach-loving mom

Maybe you can’t bring mom to California, but she will feel the beachy vibe every time she rolls CHILD perfume oil on her skin. Kim Kardashian, Jennifer Aniston, and Nicole Kidman are just a few of the celebs who are fans of the intoxicating aroma of vanilla, jasmine, and magnolia, with demure hints of lilac, rose, and violet and just enough patchouli to remind her of the good old days.

Forbes.com

Ligne St. Barth as seen on forbes.com...

... and available online at Beautyhabit

It all started in repurposed rum bottles  — it’s become a cult classic — and it’s quite the story.

In fact, the brand is luscious, gorgeous, and very French – sort of like Brigitte Bardot in her heyday.

Ligne St Barth is a family-owned business and Herve Brin is its CEO. Mr. Brin started the company in the 1980s selling pure, pressed avocado and coconut oils in re-purposed rum bottles to tourists on the beach. It is now a global phenomenon available in 30 countries, with 40 products in the line, including a collection tailored just for men. Beloved of celebs, tourists, and locals, Ligne St Barth has a spa at the Eden Rock, offers dockside yacht service of spa treatments in St. Barth – who wouldn’t love that? – and they offer natural sun and skincare products made from all that is local - mango, papaya, lily, vanilla orchid and more - with recipes handed down in their family from descendants of the Arawak Indians.

When you do arrive in St. Barth, you can enjoy a little slice of Ligne St. Barth at the Eden spa at the tony Eden Rock hotel.  Mind you, this gorgeous getaway was the first hotel built on sunny St Barths, and for more than 50 years it has welcomed a privileged clientele seeking tranquility and white sands. I spoke with spa manager Laura Derozey, who told me, “We offer lots of treatments with Ligne St. Barth – it is an olfactory journey.” The most popular treatment, she told me, is the Eden Flower Treatment, a relaxing massage with frangipani (plumeria) flowers. “We chose an iconic local brand because we are an iconic hotel in St. Barth.”

I also conducted an exclusive interview with Mr. Brin by phone from his office in St. Barth. Here is what he told me.

What made you decide to start a product line with ingredients from St. Barth?

It’s a funny story – it was a tradition in my family to produce our own coconut oil and avocado oil – my grandma was well-known physical therapist helping local people with health problems. I grew up with my grandma who taught me about plants and herbs. My nanny was my grandma. Later on I started in the discipline of science – and decided to make a business out of it – at that time my grandparents used to produce coconut and avocado oil – I decided to do something with it and modernize the presentation. I used rum bottles as the packaging – I hand-wrote the name of the products with a golden marker – I opened a small shop for locals and tourists.  It took time but it prospered through word-of-mouth. Even celebrities come to my shop for the products.

What are some of the bestsellers?

In summer it’s the roucou oil – a tanning oil.  (The deep red seeds of the roucou shrub were used as a traditional form of sun protection by the Arawaks due to the high proportion of Vitamin A.) And now we are developing a sun spray with SFP 30. The Avocado Oil with the tiare flower fragrance – people love it as a skincare oil. And the Mango Butter Cream.

What are some of the indigenous ingredients used in the brand?

Avocado oil from Martinique, roucou seed from Dominica, the aloe vera from Curacao, and some bottles from French Guyana. We have two shops  — one in Gustavia by the harbor and one at the facilities where they are produced. It’s in the countryside. 

Tell me about the products offered dockside for yacht service??

We have a full spa service such as at the Eden Rock– and at five-star hotels around the world. Spa service, upon request from clients on their yachts  — our teams of spa therapists can go dockside and provide treatments from our spa menu — that works very well Our clients love it.

What is your bestseller for men?

The Aloe Vera Gel With Mint. Men love it as an after-shave. It’s very refreshing with spearmint.

What celebrities use the products??

Princess Charlotte of Monaco (Prince Albert’s wife), French actors and Steven Spielberg used to order a lot of products from us. Claudia Schiffer. Melanie Griffith.

Why is St. Barth so loved by celebrities?

It’s very peaceful - a very relaxing atmosphere –  no one will try to sell you anything – they are captivated by the beauty of the landscape, the brightness, friendliness, cleanliness. No advertising billboards or fast-food-chains. Very good infrastructure and very good Internet services, and a good food supply chain from the US and Europe – we have world-class gastronomy with great chefs and great choice of restaurants. Plus French cabarets in a beautiful atmosphere. Here, women can wear their most beautiful jewelry and men can wear their most expensive watches.

Ligne St. Barth, I would say, is the epitome of fragrant flowers, exotic fruits – and Caribbean nonchalance. It is available at beautyhabit.com but the brand site at www.Lignestbarth.com is also extensive. Voila!

Montecito Country Mart

Welcome to the Mart, Beautyhabit Modern Luxe Apothecary...

... and available online at Beautyhabit

Beautyhabit Montecito is an intimate, jewel box beauty destination offering skincare, bath + body, hair care, candles, makeup, fragrance, natural + organic, along with many hard-to-find products, including Diptyque, Oribe, Susanne Kaufmann, Vintner's Daughter, Santa Maria Novella. A curation of the best in global indie beauty, cult-favorites and wonderful new discoveries scouted from around the world, Beautyhabit is truly a modern, luxury apothecary.

LuxuryTravelMagazine.com

Ligne St. Barth as seen on luxurytravelmagazine.com...

... and available online at Beautyhabit

CEO Herve Brin started Ligne St Barth in the 1980s, selling coconut and avocado oil on the beach in re-purposed rum bottles. Using only local fruits and flowers and recipes handed down for generations, he has built a natural skincare line coveted the world over.  From dockside service on arrival to pampering spa sessions at the Eden Roc, Ligne St Barth is a must have when it comes to making time on the Island an extraordinary indulgence.

Q. Who does Ligne St Barth appeal to?

With a following - for decades now - of world travelers who seek natural luxuries wherever they go, Ligne St Barth is one of those “in-the-know” brands that’s quietly, secretly coveted. From fashionistas to CEOS and Supermodels Ligne St Barth’s healing oils, gels, and creams have been a “bring home from St Barth” must have since the collection’s early days when it appeared on the beach in repurposed, hand-labeled rum bottles. Ligne St Barth has its origins in a time well before ounces mattered and plastic was - when traveling - preferred.

Q. Why does Ligne St Barth have staying power?

It’s results-driven. The skincare is made from the local plants and flowers and it’s made to deliver olfactory rewards as it keeps our skin and bodies youthful -- with perfect travel-ready packaging.

These super emollient-based unisex skincare creams and lotions are indeed impressive. Essentials - a “maintenance tier” - are indulgent basics from Ligne St Barth. Whether you’re a sunworshipper or a shade-seeker, after a day at the beach what revitalizes? A head-to-toe scrub for regeneration that also keeps an even skin tone. Start revitalizing aprés sun and before cocktails with Papaya Peeling Shower Cream. Follow with Ligne St Barth Cream Mask with Pink Clay and Passionfruit. The Frangipani Flower Cleansing Milk is a blissful treat twice a day, aloe vera, mango butter and sweet almond oil soothe while they refresh, certainly this cleanser is a lusg treatment for all, but a necessity for fair, sensitive, or sun-parched skin. Make your shower the best part of the day with Amber & Vanilla Shower Cream or Extra Mild Shower Gel With Vetyver & Lavender. Post-sun and surf, the Melon Tonic Lotion is perfect for a reset, just spray and head out the door!

Still family-owned, Ligne St. Barth’s formulas date back generations. Made from raw and potent fruits and flowers the line has hardly diverged from the original naturopathic remedies. What will you discover in the line? Pure avocados, aloe pulp or squeezed mango-lime juice with herbs - an excellent a topical antiseptic that helps soothe burns, relieve aches and, naturally help repair mature complexions. Years, even a century or so has passed since these natural cures were first used, so naturally, their effectiveness is proven over time.

Q. What is the basis of the Ligne St Barth formulas?

CEO Hervé Brin, who founded Ligne St Barth in 1983 and continues to steer this family-owned business, wants us to understand that Ligne St Barth “products and their healing properties come from plants with purpose.” Today, his grandmother’s concoctions are still the barometer for maintaining levels of excellence. “Potent, live actives” is Brin’s mantra for Ligne St Barth’s curative skincare, after all the line is genuinely a reflection of a childhood spent with a botanical pharmacy growing in his backyard.

Jumping off a sailboat or splashing in the pool, what to have handy? Sunsplash Face & Body Splash for dockside refreshing; Aloe Vera Gel With Mint as an after shave or post-sun soother; Avocado Hair & Skin Oil or Coconut Dry Oil as a daytime/sun hair treatment and pre-shampoo protectant. For that citrusy pick me up, bring along a travel size of Ligne St. Barth Eau De Toilette Homme spray just in case, or Patchouli Arawak Eau de Toilette if a sunset cocktail is next on the agenda.

Q. Ligne St Barth skincare/bodycare is unisex but aren’t there ALSO choices just for men?

For sure, men may shortlist Ligne St Barth as go-to necessities on land or at sea. Mango seed oil, Caribbean sea water and shea butter are a potent healing combination for men, they smoothly deliver pure unsaturated fatty acids in the Moisturizing Facial Fluid boosting natural collagen production —where we need it most— where men can see the ravages of time from neck to pecs. Even though this easily absorbed facial fluid hydrates as well as a cream, it’s light and matte, a shine-free treatment. You could say it is a yachtsman’s best friend. The wind and sun, St Barth’s natural elements, deplete the skin, robbing it of elasticity and hydration, Rich Mango Butter Cream restores firmness, replacing stolen nutrients. When the sun sets and those legs ache from a hard day sailing or a few too many hours spent splashing among the waves, the evening elixir to take the edge off is the Relaxing Body Oil with Camphor & Menthol.

Q. Where can one find Ligne St Barth?

Of course, you can find Ligne St Barth locally on the Island at the fabulous and famous, Eden Roc Hotel. Arriving with immediate gratification being your goal, book for on-yacht service the moment you dock. A facial, body treatment, full range of massages or a men’s rapid head, hands, and foot service is sure to help you face the music for a night of dancing at Nikki Beach. Back home and needing to replenish? Head to Beautyhabit.com and Island indulgence straight from St. Barth will be yours for days, weeks, months to come.

805 Living

Mind, Body, Soul - A New Beauty and Skincare Hub in Montecito...

... and available online at Beautyhabit

Beautyhabit (beautyhabit.com) opens a brick-and-mortar outpost this month in the Montecito Country Mart. Beautyhabit Montecito offers skin- and hair-care, bath and body products, makeup, candles, and fragrance, along with many hard-to-find natural products.

Business partners and sisters Teresa Mitchell and Paula Vazquez have shared finds from their global beauty excursions at their Westlake Village–based online company for 25 years. “We’re looking forward to interacting in a beautiful, relaxed setting where clients may sample our products,” says Vazquez.

In addition to featuring the latest launches from fragrance creators, such as Eau d’Italie Le Sirenuse Positano, the boutique will host monthly pop-ups, beginning in October with a limited-edition candle collection by British-American designer Harris Reed. “We’re totally smitten with the ’70s rock-and-roll vibe from this hot London fashion designer,” says Vazquez.

BeautyIndependent.com

Asklepios Garden as seen on beautyindependent.com...

... and available online at Beautyhabit

New Brand Asklepios Garden Showcases The Luxury Of Plant-Powered Skincare

Asklepios Garden founder Nicholas Bradford Fritz has always gravitated toward creative fields. He’s designed furniture, handled marketing, made chocolate and, before launching his gender-fluid, vegan, luxury skincare line in April of this year, entered the beauty industry at haircare, skincare and body care brand Sangre de Fruta Botanical.

“This small beauty brand offered me a position to make their product because there are a lot of similarities in the way that skincare and chocolate are made,” says Fritz, who joined Sangre de Fruta in 2017 when it was a fledging business run out of a friend’s kitchen. “We kind of grew up together.” When his role at the brand ended in 2020, Fritz figured he’d return to marketing, but realized his thirst for building beauty products hadn’t been quenched.

“I thought to myself, ‘You know what, I’m really loving this clean beauty world,'” he recounts. “It just lit a fire within me, but I also felt that I needed to educate myself.” To educate himself, Fritz enrolled in online organic cosmetic formulation school Formula Botanica as the pandemic hit last year. “It was an incredible experience. It taught me all the foundational skills for skincare formulation, for product stability, for ingredient sourcing and safety,” he says. “It really gave me the confidence to create my own formulations from scratch.” While studying at Formula Botanica, Fritz began developing the brand that would become Asklepios Garden.

Rooted in his passion for art history and ancient mythology, Fritz designed a logo for Asklepios Garden that references Asclepius, the Greek god of healing. “His symbol is the serpent because he learned the secrets to healing from watching a serpent carry medicinal leaf to another serpent,” explains Fritz. “I made my logo a take off that. I really wanted to create a brand that touched on the history of ancient skincare routines and use some ancient ingredients, but I also wanted to incorporate modern skincare technologies.”

Housed in Italian glassware, Asklepios Garden’s debut collection features $79 Oleum Deorum Nourishing Oil Cleanser, $59 Creme Fraiche Gentle Creme Cleanser, $98 Jardin Flaneur Light Creme Moisturiser and $128 Prima Materia Phyto-Actif Facial Serum. A toner called Élixer de Philosophe Herbaceous Facial Toner, which took 20 renditions to get right, is up next. It’s been delayed due to a pump issue in Italy, not an unusual predicament given the supply chain chaos disrupting the beauty industry. After the toner, Fritz plans to release an exfoliating scrub and mask, and an unscented moisturizer.

Asklepios Garden products contain ingredients such as shea butter, pomegranate seed oil, aloe vera, ashwagandha and helichrysum. They also contain hyaluronic acid, organic, cold-pressed oils and herbal extracts Fritz draws from organic herbs, including licorice and dandelion roots. Some of Asklepios Garden’s products use aloe vera as a “richer, more nutrient-rich” alternative to water, according to Fritz.

Preservatives aren’t off limits. “There’s a scary trend in the beauty world where some brands are going preservative-free. This is actually quite dangerous, but I use preservatives that are approved by the European Union standard of organic green beauty,” says Fritz. “There’s a natural preserving agent in all of my products that contain water, which is very important.”

Asklepios Garden’s skincare consciously crosses gender boundaries. “I really wanted to bridge the gap between the genders and create a high-quality, organic, vegan product that men, women or non-binary people can all use without feeling alienated by gendered marketing,” says Fritz. “I stand behind inclusivity—aging inclusivity, gender inclusivity—that’s just something that’s very, very important to me.” Giving back is integral to the Vancouver, B.C.-based brand as well. It donates a percentage of each sale to the LGBTQI support organization Rainbow Railroad and environmental nonprofit The Nature Conservatory of Canada.

Asklepios Garden is primarily sold via direct-to-consumer distribution on its website, but has picked up wholesale accounts. Notably, it’s carried by beauty e-tailer Beautyhabit. “I’m trying to keep the growth as organic as possible and trying to partner up with some great retailers that have the same point of view on clean beauty,” says Fritz. “I’m in talks with a lot of really exciting retailers. I can’t really say everything right now, but there’s definitely exciting things ahead, and I definitely plan to expand the the product range to complete the whole skincare routine.”

wwd.com

Eau d'Italie and ALTAIA as seen on wwd.com...

... and available online at Beautyhabit - Eau d'Italie and ALTAIA

The Couple Instilling the Essence of Italy in Fragrances for 20 Years

On occasion of the 20th anniversary of beauty brand Eau d’Italie, founders Marina Sersale and Sebastián Alvarez Murena launched a new fragrance and revamped packaging, setting the tone for the label’s next chapters.

MILAN — Even through a screen, talking to Marina Sersale and Sebastián Alvarez Murena is an energizing experience.

The couple behind the beauty brand Eau d’Italie and fragrance label ALTAIA were all smiles throughout an hourlong Facetime call during which they shared anecdotes and reflected on the evolution of their businesses.

Their setting likely played a role in their upbeat mood, too: rays of Mediterranean sun coming through the windows of the legendary Hotel Le Sirenuse in Positano, Italy, lent them a natural glowy filter (and certainly elicited envy from the other end of the phone).

Sersale and Alvarez Murena’s story is inherently intertwined with the the iconic location — an 18th-century palazzo that was turned into a luxury hotel by Sersale’s father and his siblings in 1951. Ever since, it has attracted an international audience of renowned intellectuals and celebrities, and, in modern times, dominates the Instagram accounts of influencers, high-flying travelers and fashion lovers alike.

As the hotel turned 70 this year, the Eau d’Italie brand marked its 20th anniversary by continuing its mission to exemplify the Italian lifestyle in its fragrance collection, which also includes ambiance scents and body care products.

“In 2001, the hotel was turning 50 and big celebrations were to be staged in October with 400 international guests in attendance, but 9/11 changed everything. The whole world stopped,” recalled Alvarez Murena. In the following months, the younger generation of the family conversed and shared ideas on how to mark the milestone in lieu of the event when Sersale and Alvarez Murena came up with the concept of creating a fragrance that could “bottle the feeling of being at Le Sirenuse in summer.”

Although the couple didn’t have a background strictly focused on beauty — with Sersale boasting a career as a documentary filmmaker and Alvarez Murena with a past as journalist — the duo stepped into the niche perfumery arena to develop the juice and packaging of both the celebratory scent and related body care line for the hotel.

“We didn’t want a classic citrusy fragrance, but thought of replicating the smell of our terrace in summer, defined by the smell of terracotta warmed up under the sun,” continued Alvarez Murena, underscoring that the duo wanted to shy away from stereotyped representations of the Amalfi coast.

They embraced the same approach while designing the minimal packaging. “We are in a baroque palazzo but this place has a contemporary quality in it, such as our spa designed by Gae Aulenti. So we wanted the scent’s look to mirror this appeal and be modern in order to fit in every house, not just here,” said Sersale about the essential, white flacon.

The Eau d’Italie fragrance got immediate — and unexpected — visibility, as requests started to come through by the likes of 10 Corso Como in Milan and Colette in Paris.

“We thought it was so cool but the demand got unmanageable, so we had two options: either let go of this project or evolve it and open a small company,” said Alvarez Murena. The couple went for the latter and since 2004 has been expanding the Eau d’Italie offering, which currently counts 10 scents bearing names such as “Easy to Love” and “Un Bateau Pour Capri.” Drawing inspiration from different, Italian experiences, the range was enriched this year with the newest “Jasmine Leather” scent paying tribute to the country’s artisanal traditions.

Distribution gradually expanded, too, with products currently available at the hotel’s emporium as well as roughly 300 doors worldwide, ranging from Bergdorf Goodman to platforms such as beautyhabit.com in the U.S. The brand also has a flagship in Rome and e-commerce shipping in all Europe.

Throughout the years packaging underwent three revamps, the latest of which was designed to mark the 20th anniversary and set the tone for the brand’s future chapters. Transitioning to a more luxe interpretation, the founders maintained the linear silhouettes but revisited proportions. They additionally scaled back on the popping colors that used to distinguish the different scents: Now colored accents just outline the new labels that adorn the white lacquered glass flacons and mark the textured paper of the restyled outer boxes.

Each bottle is topped by a mirror-polished solid brass cap, which nods to the look of the hotel’s bar counter and is engraved with the two mermaids of Le Sirenuse’s logo.

In sync with the image elevation, the couple also adjusted the price positioning to be more in sync with the brand equity and market conditions, which over the last years registered a spike in the demand of niche perfumes. Prices for each 100-ml. sized edp switched from 125 euros to 150 euros, or around 170 dollars.

Beside Italy, key markets for the label include the U.S, the U.K., Germany and especially Australia, where the brand is available at Mecca Cosmetica.

“We have had a little exposition in the Middle East, maybe because our look was perceived too Occidental. But over the past 10 to 15 years, Middle Eastern consumers have changed a lot and had such an interesting evolution, also in terms of taste, so it makes sense that we now explore that market,” said Alvarez Murena about future plans.

The company is also implementing a pilot launch in Japan to test the local market. “Even if Japanese consumers don’t have a long tradition in using perfumes, they appreciate the attention to details. We noticed in our sales points that these customers purchased our products not much for the fragrance per se but as a sort of sculptures to keep at home,” he said. “Plus, they love storytelling and we have plenty of that. So not sure what will happen in that market but it is worth a try.”

Meanwhile, with the experience gained from the Eau d’Italie project, the duo also launched a second, higher positioned brand. In 2012, Sersale and Alvarez Murena discovered by chance that their families crossed paths in Argentina centuries ago — the former is the great-great-granddaughter of entrepreneur James Morrison and the latter the great-great-grandson of General Bartolomé Mitre, who became unified Argentina’s first president in 1862 and opened the country to foreign investments, including Morrison’s.

The ancestral link inspired the couple to create ALTAIA, acronym for “A long time ago in Argentina,” and celebrate their storytelling through fragrances. The brand now includes seven scents, ranging from “Don’t Cry For Me” to the newest “Atacama” fragrance.

The Altaia scents are distributed via the same channels as Eau d’Italie’s, but the couple’s ultimate plan for this brand is to keep it strictly focused on perfumery rather than exploring other categories.

IdentifyLA.com

Child Perfume Heir Roll On as seen on IdentifyLA.com...

...and available online at Beautyhabit

Enjoy #HotGirlSummer With These Top Picks

After spending the past 16 months on lockdown due to the quarantine protocols in place, Los Angeles is finally opening up. With that said, we’re MORE than ready to hit the road and pretty much go anywhere! Even better, Summer is officially around the corner! We can smell the rosé and sunblock from a mile away. Get ready for Summer with our top picks this season!

Heir Roll On

We couldn’t complete this list without an amazing product that will have you smelling your absolute best. Heir is full of aromatic notes of forest woods, buttery-soft leather and sparkling lime create a transcendent scent enjoyed by both men and women. The best part is it’s an alcohol-free blend of natural and nature-identical perfume essences. It’s light yet present, with a lingering scent that will last.

New York Lifestyles

Ligne St. Barth Homme Collection as seen in New York Lifestyles Magazine...

...and available online at Beautyhabit

Life & Style Dads & Grads Edition

Scent His Way

Ever since guys realized dry, dull skin is not exclusive to women, they’ve joined the quest for an appropriate and, in their case, dude-specific solution—preferably involving ingredients sourced from nature. The skincare line Ligne St Barth Homme has it all, from its ingredient list made up of plants indigenous to St Barth to the products themselves, including a cleansing/moisturizing shower gel and a lush body lotion. As for the fragrance, its citrus meets tangy meets surf.

Photo by: David Taylor

Forbes.com

ALTAIA Atacama Eau de Parfum as seen on Forbes.com...

...and available online at Beautyhabit