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Beauty Editor Favorites at Beautyhabit

LuxuryGuideUSA.com

March 14, 2024

LuxuryGuideUSA.com
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ALTAIA as seen on LuxuryGuideUSA.com...

and available online at Beautyhabit

A Love Story 150 Years In The Making - From Argentina To Italy With Amore

A Love Story 150 Years in the Making

The love affair with South America and its rugged, wild lands began more than a century ago for two different families, the Mitre and the Morrisons, when they crossed paths in Buenos Aires. Their encounter in 19th-century South America and the modern-day love story of their direct descendants who serendipitously met in Italy 150 years later is captured in the elegant, minimalist fragrance collection ALTAIA, the acronym for “A Long Time Ago in Argentina.” Only after they were married in 2012 did Marina Sersale and Sebastian Alvarez Murena discover how a remarkable series of events linked their families together once upon a time in Argentina. Instead of celebrating with a brilliant bottle of Malbec, Marina and Sebastian took their connection and their inspiration to an olfactory level and created a new perfume collection, which they called ALTAIA. Committed to the art of perfumery and the power of storytelling through scent, not to mention their shared history and true romance they created fragrances with each Eau de Parfum’s olfactory element intended to evoke their interconnected past and present.

Each ALTAIA fragrance has a unique resonance, striking a contemporary emotional chord rooted in long-ago legends and their modern meaning, consistently sharing timeless messages of love. The newest launch, Amank’ay, is named for the ethereal lily-like blossom, known as the flower of love, an incarnation of an ancient legend revealing the sweet bond of love. Amank’ay flowers cover rolling valleys in the wild lands of Patagonia, a place where emotions roam free among deep ancient forests and cobalt blue fjords framed by icy mountaintops. Marina and Sebastian say that “the spectacle of an Amank’ay meadow in full bloom touches the soul of all who behold it, and it is this awe-inspiring beauty that we sought to encapsulate in a luminous tribute to the tender surrender of one’s heart.”

This enchanting mix of petals, woods, and spice captivates the wild at heart as the fragrance blends the delicate essence of pear blossoms and lotus flower with a hint of pink peppercorn and the warm, sensual finish of Amber, Musk, and Sandalwood. Amank’ay is the newest entry in a sublime collection of ALTAIA fragrances including Any Day Now, a dark, deep sensual fragrant invitation that proves as Sebastian and Marina want us to understand, that “love waits, ready to surprise us, hiding just out of sight. Without warming it will sweep us away,” they emphasize that to encounter love, we have to keep our hearts open and wait for “love’s caress, as soft and fragrant as rose petals, to entice.”

Thinking that we need to feel sexy in our own skin, Marina and Sebastian created a fragrance to honor Argentina’s famed desert – Atacama – known for its salt flats and rare wildflower bloom, an unpredictable coating of the landscape in Fuschia flowers They created a beautiful, sophisticated Eau de Parfum that serves as a metaphor for this desolate ground, the highest desert on earth, the closest environment on this planet to Mars. Flowers float by on a dry summer breeze, tantalizing, just beyond our grasp. Like the scent of the blossoms carried on the wind, the seeds that lie beneath the sands of Atacama come to life with one kiss of rain. The notes, a subtle harmony of delicate flowers, freesia, and jasmine with a woody finish, soft and sensual as cashmere are luxurious, and gracefully understated, making Atacama a fragrant experience of quiet luxury.

Of course, the ALTAIA collection goes on to include many stellar scents, all – eight in total – are available at Beautyhabit for USA customers. Among the ALTAIA scents, Wonder of You – joyful, sun-loving, Tuberose in Blue – a trip to Rio where enchantment prevails, Don’t Cry For Me – hot summer nights in Buenos Aires, Yu Son – intoxicating, passionate love and By Any Other Name – .a modern sultry floral. Find the one that speaks to your heart.

Photos by ALTAIA and @themodulor_advertising

Bubbles and Cherries

March 01, 2024

Bubbles and Cherries
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Eau d'Italie Pure Petals Liquid Soap and Hand & Body Lotion as seen on BubblesandCherries.com...

and available online at Beautyhabit

Gift Guide Wendell's Findings

Eau d'Italie Pure Petals Liquid Soap and Hand & Body Lotion

Eau d'Italie Body Care from the world renowned Le Sirenuse Hotel in Positano

This beautifully scented duo (sold separately) of Eau d'italie's luxurious body care in the ultra feminine Pure Petals scent - inspired by the famed roses of Ravello just up the Amalfi Coast from Le Sirenuse Positano once the secret hideaway of Greta Garbo and more recently, where Sofia Vergara vacationed post-divorce to enjoy delicious pasta and play with her friends.

Bubbles and Cherries

March 01, 2024

Bubbles and Cherries
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ALTAIA Amank'ay Eau de Parfum as seen on BubblesandCherries.com...

and available online at Beautyhabit

Gift Guide Wendell's Findings

ALTAIA's Amank'ay Eau De Parfum

A radiant white floral fragrance - the scent of "the flower of love" - the legendary ethereal lily like blossoms known as amank'ay that bloom with breathtaking abandon in the meadows of Patagonia. Framed by cobalt lagoons and glistening glaciers, these are wild lands where passion runs free.

LuxuryGuideUSA.com

February 27, 2024

LuxuryGuideUSA.com
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Ligne St. Barth as seen on LuxuryGuideUSA.com...

and available online at Beautyhabit

The Spirit of Nature – Skincare and Scents from Ligne St Barth – an Interview With Ceo and Founder Herve Brin

Arrive in St Barth, by yacht of course, and the luxury begins, dockside spa treatments await from celebrity favorite, Ligne St Barth, luxury skincare and fragrance synonymous with the beauty and sophistication of this phenomenal Caribbean destination.  Whether you’re there to party, like Leonardo DiCaprio, or just relax like Princess Charlene of Monaco, a pampering facial or soothing full body massage with the natural essences of the Caribbean’s fruits and flowers is the refresher you need before disembarking. Ligne St Barth Founder and CEO, Herve Brin, realized back in the 1980s when he started this naturally indulgent and supremely effective line dubbed “the spirit of nature,” that no CEO much less a Hollywood star would want to be seen in these posh circumstances looking and feeling anything but vital and energized. Of course, Ligne St Barth under M. Brin’s stewardship has grown vastly since it began in the early 1980s. You will find the line at exclusive wellness retreats from Manhattan (of course, including The Hamptons) to Malibu. Spas worldwide offer Ligne St Barth, notably here in the US you will find their treatments at The Delano in Miami, and Shutters on the Beach in Santa Monica. Ligne St Barth offers 40 products in the line, it’s available in 30 countries around the globe. Beautyhabit.com, the modern luxe apothecary, has long been a champion of Ligne St Barth, their e-commerce site offers the best of the collection shipped to your doorstep.

Essentially Ligne St Barth is a cult classic,  the go-to resource for four decades now, it’s the ultimate Island takeaway for those in the know who discovered the line during a visit to St. Barth – and now depend on it when they can’t be there. It all began for Herve Brin with his Grandmother, descended from the Island’s original settlers, the Arawak Indians.  She taught him the healing properties of the fruits and flowers native to the Island, growing in their garden. And so he learned to press the oil from Coconuts and Avocados and sold these early elixirs – still in the line and still best-sellers – on the beach. Made in St Barth from all that is local – mango, papaya, lily, vanilla orchid, and more – Ligne St Barth is based on recipes handed down in M. Brin’s family for generations.

The place to stay in St Barth is the Eden Rock, the first hotel built on St Barth, for 50+ years the ultimate haven for the rich and fabulous. It’s only natural then that this equally coveted spa collection would be the treatment protocol of choice for the hotel’s glamourous Eden spa. Spa manager Laura Derozey, considers their menu of treatments with Ligne St. Barth “an olfactory journey, a sensory voyage inspired by an iconic local brand because we are an iconic hotel in St. Barth,” noting that the most popular treatment is the Eden Flower Treatment, a relaxing massage with frangipani (plumeria) flowers. Though M. Brin’s grandmama may have gotten him started with skincare essentials, after all, a family tradition, his own motivation took him further, “I started in the discipline of science – and decided to make a business out of it – at that time my grandparents used to produce coconut and avocado oil – I decided to do something with it and modernize the presentation. I used rum bottles as the packaging – I hand-wrote the name of each product with a golden marker – I opened a small shop for locals and tourists.  It took time but it prospered through word-of-mouth. Even celebrities come to my shop for the products.” The signature Ligne St Barth product is Avocado Oil scented with Tiare flower (Gardenia) fragrance. An after-sun hydrating, replenishing treatment for hair, skin, and body according to its many fans including Claudia Schiffer, supermodel and star of the new spy thriller, Argylle. Coming in second, M. Brin, reveals is the sumptuous Mango Butter Creme. And then for cooling refreshment after a day in the surf, there’s the Aloe Vera Gel With Mint. Men love this spearmint-infused gel as an after-shave.

All indigenous ingredients are locally sourced, M. Brin explains, “Avocado oil from Martinique, Roucou seed (these red seeds are used in Ligne St Barth‘s popular Roucou tanning oil) from Dominica, the Aloe Vera from Curacao or French Guiana. Where to find Ligne St Barth on the Island? “We have two shops  — one in Gustavia by the harbor and one at the facilities where they are produced. It’s in the countryside.” Ligne St Barth knows what a man wants, M. Brin explains. After all, Stephen Spielberg and Michael Kors are fans of the line, stocking up on every visit. You’re likely to find them in the Island’s Gustavia shop rubbing elbows with other A-listers enjoying holiday sojourns in St Barth, among them JLo and Ben Affleck, Jeff Bezos and Lauren Sanchez, Beyonce and Jay Z, Gwen Stefani, and even, Elon Musk.

Reinventing Caribbean fragrance tradition is on M. Brin’s agenda, to that end he recently expanded the Ligne St Barth immensely popular men’s collection with a new trio of scents, each a long-lasting eau de parfum: L’Original – a crisp invigorating citrus floral, Vetiver – a sensual warm green classic made with the finest Vetiver from Haiti and Islander – Pirates of the Caribbean-worthy, spiced-up modern take on classic Bay Rum. You could say M. Brin has captured the allure St Barth in a bottle, so the question is, what keeps fans of the Island coming back for more? “It’s very peaceful – a very relaxing atmosphere – no one will try to sell you anything – the beauty of the landscape, the brightness, friendliness, cleanliness, it’s simply captivating,” M. Brin continues. “No advertising billboards or fast-food chains. Very good infrastructure and very good Internet services, and a good food supply chain from the US and Europe – we have world-class gastronomy with great chefs and a great choice of restaurants. Plus French cabarets in a beautiful atmosphere. Here, women can wear their most beautiful jewelry and men can wear their most expensive watches.”

Landlocked or Ocean-bound, dockside or curbside, Ligne St. Barth will sweep you away to a world of Caribbean nonchalance where relaxation rules. Find their fragrant collection in the USA at Beautyhabit.

Ligne St. Barth Homme Collection photo by David Lewis Taylor

Additional photos by Ligne St. Barth

James Lane Post

February 05, 2024

James Lane Post
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ALTAIA Amank'ay Eau de Parfum as seen on James Lane Post...

and available online at Beautyhabit

The Month Of Love: A Valentine's Gift Guide

From a romantic scent to heart-shaped glasses, we’ve compiled a few gift items for this Valentine’s Day to celebrate the month of love.

ALTAIA's Amank'ay Eau De Parfum

Photo by @themodulor_advertising

Thrillist.com

January 23, 2024

Thrillist.com
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Eau d'Italie Eau de Parfum as seen on Thrillist.com...

and available online at Beautyhabit

How Perfumers Put Vacation in a Bottle

Aw, the scent of travel.

There are many types of souvenirs to buy on vacation. But for Kimberly Waters, it’s all about the perfume. An earthy vetiver scent she bought in Cuba still makes her reminisce about dancing down cobblestone streets with friends. A Grenadian bay leaf fragrance reminds her of the island's lush plants and flavorful food. When she sniffs the amber notes of Midnight Call by Les Soeurs De Noe, she remembers purchasing it on a summer trip to Greece. Waters, who is the founder of curated fragrance company Muse (Modern Urban Sensory Experiences), which she describes as “art gallery meets fragrance,” sees scents as having a direct connection to places and experiences—hence her inclination to add to her collection on trips.

“The scent becomes tangible,” she explains, “allowing you to relive the moments, recall the landscapes, and revive the emotions associated with that specific place. It's a way for individuals to carry a piece of their favorite destinations with them.”

Whether it’s a vetiver perfume acquired in Cuba or a bay aroma from Grenada, there’s no denying that scents are heavily linked to how we make connections to everything we’ve seen or done. A 2021 study highlighted how the brain’s hippocampus (the memory hub) works with our olfactory system.

It comes as no surprise, then, that many hotels have taken note of the feeling that scents can evoke and come up with their own custom fragrances. Take the Le Sirenuse hotel in Positano, which created its Eau d’Italie signature scent (Eau d'Italie Eau de Parfum) in the wake of a canceled 50th anniversary celebration. The scene of the Amalfi Coast typically brings visions of lavender, citrus, and an ocean breeze to mind, but “we didn’t want to be obvious in our way of portraying Le Sirenuse in a fragrance,” says Eau d'Italie Fragrances co-founder, Sebastián Alvarez Murena.

More than two years of development later, the resulting scent—which Murena says is meant to embody “the sensations experienced on the terrace of Le Sirenuse”—certainly has a sea-salted breeze, but also some less expected notes that truly make it a signature for guests who’ve visited the nearly-hundred-year-old property. Lemon, black currant, and sea salt highlight the airy freshness of the Amalfi Coast, while terracotta and frankincense call attention to the hotel’s handmade tiles and the church that sits below the property. People have responded well to the fragrance, which has expanded to an entire line of scented diffusers and body lotion, with bottles designed to mimic the colorful homes of Positano.

Still, while the packaging is appealing, Morena says, “More than images, more than any other thing, fragrances take us directly to a place, moment, to a person.” When guests purchase Eau d’Italie, they’re transported back to the sun-drenched Sirenuse with every whiff.

GoNomad.com

January 10, 2024

GoNomad.com
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Eau d'Italie Eau de Parfum as seen on GoNomad.com...

and available online at Beautyhabit

Last-Minute Gift Guide

Eau d'Italie Le Sirenuse Positano: The Essence of Italy in a Perfume

Eau d'Italie Eau de Parfum

This lovely perfume is inspired by a hotel in a famous town that hangs on the side of a cliff…Positano, Italy. The maker’s grandparents own the Hotel Le Sirenuse in Amalfi.

A gentle breeze over the shoulders of a woman you love… and this fragrance wafts over…you will be there again someday.  Until you’re back there, savor this fragrance.

A hint of musk, a touch of incense. A sparkling and seamlessly blended Eau de Parfum, Eau d’Italie is the award-winning signature fragrance of Positano’s Hotel Le Sirenuse.

TheCandidly.com

January 10, 2024

TheCandidly.com
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Child Perfume Limited Edition Extrait de Parfum as seen on thecandidly.com...

and available online at Beautyhabit

Things To Splurge On At The Beauty Counter Because It Is Worth It

It’s our belief that the worthiness of a splurge is pretty black and white. It has to work in a way that has a real, noticeable, wow-factor. You have to be thrilled with the results, feel like you can’t live without it, and...

Below is where the extra expense is necessary to truly inspire this reaction.

Child Perfume Extrait De Parfum

WHY: You shouldn’t limit yourself when you’re choosing the thing that will be on your body more than almost anything. You should love the scent with your whole heart. It should feel like “if you were a perfume,” so give yourself freedom to splurge if need be.

The Best Perfume We’ve Ever Worn: Child Perfume

We realize we just said your perfume should feel unique to you, but we honestly can’t imagine anyone not connecting to this fragrance on a slow-motion, love-at-first-sniff level.

Photo by Child Perfume

Bubbles and Cherries

December 26, 2023

Bubbles and Cherries

Ligne St. Barth Homme Eau de Parfum - opens in new tabLigne St. Barth Homme Eau de Parfum for Men as seen on Bubbles and Cherries Magazine...

and available online at Beautyhabit

Holidays Gift Guide

Ligne St. Barth Homme Eau de Parfum

Invigorating and masculine fragrances that will transport you to a Caribbean paradise: Islander: A modern twist on Bay Rum, sexy and enticing, enhanced with Caribbean spices. Vetiver: Smokey green and sensual. l'Original: The invigorating fragrance of lavender, rosemary, and lime, alongside elegant aromatic notes of anise, and tropical orange blossom.

Photo in article by David Lewis Taylor

Bubbles and Cherries

December 26, 2023

Bubbles and Cherries
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Eau d'Italie Eau de Parfum as seen on Bubbles and Cherries Magazine...

and available online at Beautyhabit

Holidays Gift Guide

Eau d'Italie Eau de Parfum

From the world-renowned Le Sirenuse hotel in Positano "To inhale the scent of lemon groves of the cliffs of Positano wafting by on a sea breeze off the Mediterranean picking up the sweet earthy scent of terracotta tiles warmed in the summer sun, the fresh essence of yellow clover, a hint of incense, a touch of musk."

Pursuitist.com

December 26, 2023

Pursuitist.com
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Eau d'Italie Mystic Sunset as seen on pursuitist.com...

and available online at Beautyhabit

5 Scent-sational Winter Gifts

The joy of winter is nostalgically conjured up by the smells of pine from holiday trees, woody embers of a crackling fire, cinnamon and cloves wafting from the kitchen, and gifts of perfumes, colognes, scented candles, and all sorts of olfactory delights. There’s no better time of the year to reimagine your home environment and your own personal scent. Here are some of our favorites to give and keep.

Eau d’Italie Mystic Sunset Parfum

One whiff of Eau D’Italie’s Mystic Sunset eau de  perfume spray arouses sensory memories of the Amalfi Coast, not far from where this unforgettable scent was produced. Italian perfumer Marina Sersale — whose family owns Positano’s 5-star hotel Le Sirenuse — deftly balances mysterious notes of saffron, osmanthus, cassis, sugar cane and cedar wood to encapsulate the soul-moving beauty of sunsets over Italy’s bay of Positano.

Photo by David Castillo (@espacioveintiuno)

Westfair Business Journal

December 19, 2023

Westfair Business Journal

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Ligne St. Barth Homme Eau de Parfum for Men as seen on WestfairOnline.com...

and available online at Beautyhabit

Westfair’s last-minute gift guide

It’s crunch time for shoppers, and these gifts are sure to be anything but ho, ho, ho hum for this holiday – or any special occasion:

Scents and sensibility, via the Caribbean

Ligne St. Barth Homme makes invigorating, sexy scents for men. Start the new year in style with a splash of  fragrance  from  the upscale island company that is a favorite of Michael Kors and Steven Spielberg.  A dashing new trio of men’s scents  brings the Caribbean home every day.  Choose from L’Original (based on salty sea spray); Islander (an update on classic bay rum); and Vetiver (tangy citrus fruits).

Photo by David Lewis Taylor

James Lane Post

December 13, 2023

James Lane Post
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Eau d'Italie Signature Scent Liquid Soap and Hand & Body Lotion as seen on James Lane Post...

and available online at Beautyhabit

James Lane Post 2023 Holiday Gift Guide

Here we have the James Lane Post holiday gift guide for 2023, highlighting just a few of our favorite things this season...

Eau d'Italie, the signature fragrance of Hotel Le Sirenuse, Liquid Soap and Hand & Body Lotion.

Clientele Luxury Global

December 07, 2023

Clientele Luxury Global
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Eau d'Italie Signature Scent Hand Soap and Hand & Body Lotion as seen in Clientele Luxury Global...

and available online at Beautyhabit

Luxe Items

Eau d'Italie Le Sirenuse Positano Bodycare Duo

Moisturizing lotion with shea butter and almond oil paired with 100% natural liquid soap to nourish and paper skin, leaving it softly scented with Eau d'Italie, the signature fragrance of Positano's iconic Hotel Le Sirenuse: bergamot, blackcurrant buds, and yellow sweet clover. A hint of musk, a touch of incense.

Clientele Luxury Global

December 07, 2023

Clientele Luxury Global
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ALTAIA Amank'ay as seen in Clientele Luxury Global...

and available online at Beautyhabit

Luxe Items

ALTAIA Amank'ay Eau de Parfum

A luminous tribute to the sweet bond of love, AMANK'AY Eau de Parfum is an enchanting mix of petals, woods, and spice for those wild at heart. This radiant white floral features warm, rosy notes of pink pepper, the sheer scent of Pear Blossom, aquatic Lotus Flower, and White Musk with a sensual finish of soft, lingering Sandalwood. From Italy's ALTAIA Collection, a tribute to A LONG TIME AGO IN ARGENTINA.

Business Traveler

December 07, 2023

Business Traveler
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Eau d'Italie Signature Scented Candle seen in Business Traveler

and available online at Beautyhabit

The Season’s Best Hotel-Inspired Candles: Take a little piece of your vacation back home with you

Amid a trade week comprised of appointments, I arrived at a high-profile hotel and immediately relaxed. The reason? The property smelled simply wonderful, an upscale woody scent that instantly evoked thoughts of luxury and tranquility, creating a moment that was intoxicating in the best possible way. A question at the concierge desk revealed that yes, the scent was available to purchase as a candle.

Hotels, restaurants and other businesses increasingly rely on custom fragrances to help set the style of their overall message. Smell ranks first as the sense that creates a memory.

It’s no accident that hotels and resorts are capitalizing on the concept. After all, you may not want to take home the scent memory of your last visit to the Apple Store or Bloomingdale’s (both of which employ custom scents in their locations), but an unforgettable vacation or conference at a resort you loved? That idea wins by more than a nose.

Le Sirenuse, Positano, Italy

Few places in the world are as romantic as Italy’s Amalfi Coast, and chief among the places to stay is Positano’s Le Sirenuse, a palazzo-turned-hotel opened by four siblings in 1951. Fifty years later, the family celebrated the milestone with the release of a signature fragrance, Eau d’Italie. Available as a scent collection that includes a seven-ounce candle, Eau d’Italie is crafted in small batches, with notes that include bergamot, incense and black-currant buds, all warmed by a note of red clay, designed to evoke a scent memory of the terracotta-tiled terrace at Le Sirenuse.

Photo by David Castillo (@espacioveintiuno)

SpaandBeautyToday.com

December 04, 2023

SpaandBeautyToday.com

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Eau d'Italie Tea & Rose Hand & Body Lotion as seen on SpaandBeautyToday.com...

and available online at Beautyhabit

Our Favorite Things: Hair and Skincare Products That Impressed Us In 2023

Eau d’Italie Hand & Body Lotion is the bomb. The moisturizing hand and body lotion is enriched with shea butter and almond oil to nourish and pamper skin leaving it softly scented. My favorite is Tea & Rose, but there are seven other distinctive scents to choose from, including Fig & Berries, Frankincense & Myrrh and Verbena & Sage.

Photo by David Castillo (@espacioveintiuno)

Forbes.com

November 27, 2023

Forbes.com
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Eau d'Italie Eau de Parfum as seen on Forbes.com...

and available online at Beautyhabit

Holiday Gift Guide 2023: The Best Fragrances From (Or Inspired By) Hotels

The highest echelon of hotels know how to take an experience and bed it into something that lives on in the heart. The world’s finest perfumiers do a remarkably similar job. So it’s fitting that - increasingly - the two are coming together as hoteliers create brilliantly evocative scents - and perfumiers pay homage to their favorite hotels creating an experiential circle of glorious memories.

Le Sirenuse, Eau d'Italie

A blast of sunshine from a joyously hedonistic part of the Amalfi coast, Le Sirenuse’s Eau d’Italie was launched to acclaim in 2004 to celebrate Le Sirenuse’s 50th anniversary. Created by Marina Sersale and Sebastián Alvarez Murena, other fragrances have since been launched; but this is the one to start with - with a touch of citrus from terraces of Positano, matched with musk, bergamot and blackcurrant buds for a touch of freshness.

Photo by David Castillo (@espacioveintiuno)

Fashionsdigest.com

November 26, 2023

Fashionsdigest.com

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Child Perfume Limited Edition Extract de Parfum as seen on Fashionsdigest.com...

and available online at Beautyhabit

Holiday Gift Guide For Her 2023

Child Perfume Limited Addition Extract de Parfum

This mesmerizing and addictive fragrance opens with a heady burst of exotic white florals, featuring a lush blend of jasmine, tuberose, orange blossom, and magnolia that dries down with a lingering, feminine sensuality. Quietly seductive, it is a very personal, close-to-the-skin scent that teasingly beckons to be inhaled.

Photo by Child Perfume

LoveIncMag.com

November 20, 2023

LoveIncMag.com
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Harris Reed Palo Santo Epilogue Candle as seen on LoveIncMag.com...

and available online at Beautyhabit

2023 Love Inc. Holiday Gift Guide

As the iconic Mariah Carey says, “It's tiiiiiiiiiime!”

The holiday season is officially underway, and we're once again curating a gift guide that celebrates LGBTQ-owned small businesses. When you buy an item on this list, it's like giving a high-five to the hardworking queer entrepreneurs who are out there turning their dreams into our must-have holiday goodies.

From cozy kimonas for the kids, to delicious chocolates and sauces, this guide is bursting with ideas for everyone on your list. So, let's make our holiday haul count this year by supporting these amazing businesses. And if you need more ideas, be sure to check out our past inclusive shopping holiday gift guides.

Happy holidays, from our family to yours.

Palo Santo Epilogue Candle by Harris Reed from BeautyHabit: Part of queer fashion designer Harris Reed's Thriving In Our Outrage collection, this Palo Santo Epilogue candle is scented with floral heart notes, balanced with a cardamom head and warm woody base.

Fragrantica.com

November 07, 2023

Fragrantica.com
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Ligne St. Barth Homme Fragrances for Men as seen on Fragrantica.com...

and available online at Beautyhabit

Ligne St Barth Launches Three Scents for Men: L'Original, Vetiver and Islander

The cult brand Ligne St Barth, well known for the Vanille West Indies perfume, as well as for their body oils with Avocado, Roucou, Aloe & Mint Gel, announces the addition of three special fragrances for men in Eau de Parfum formulas: L'Original, Vetiver and Islander.

Focused on well-being, the upscale Ligne St Barth specializes in spa-concept body care products and perfumes, whose secret lies in the use of luscious natural raw materials nuanced by the exotic and sensual scent of the island's flora. Combining the traditional knowledge of plants with scientific advances, everything this company creates is developed at its own site in the heart of Saint-Barthélemy island, one of the most stunning islands in the Caribbean.

But did you know that it all started with recycled rum bottles?

When you find out about certain companies that started out as small businesses and later transformed into global successes, it can only be very inspirational. Founded in the pre-digital era, when there was no Internet to quickly lead them to a global audience, the guarantee of their success involved building a good reputation sustained over time by maintaining a high level of quality, proving that a strong vision, a lot of passion and a little luck can take you as far as possible, even without extensive advertising campaigns featuring film stars and supermodels. Basically, the niche concept reserved for the true connoisseurs was born long before the advent of the Internet and online platforms where numerous enthusiasts would make them known much faster worldwide.   

An example is Ligne St Barth, a small independent house that has found a way to stand out and assert itself, gaining a loyal audience by consistently offering high-quality products.

Their roots are right there on Saint-Barthélemy, the French-speaking island of the Caribbean known for its luxe vibe and flawless beaches, where in the 1980s, Mr. Hervé Brin, the founder and CEO of the brand, started selling body oils directly on the beach: Roucou Oil, Aloe Vera Gel, Avocado Oil and Coconut Oil in recycled and hand-labeled rum bottles. His passion for the healing power of plants he inherited from his great-grandmother, Honorine Brin, who was well-known for her knowledge in this field. Together with his wife Birgit, he started to perfect the traditional recipes with new cutting-edge technology and intensive research, developing their first products that captured the French Caribbean way of life. The key ingredients of the line are the ambassadors of the local flora.

Soon, thanks to the exceptional quality of body oils tailored for all skin needs, the demand increased, and, gradually, Ligne St Barth gained an excellent reputation, currently being distributed all across the world in select perfumeries and luxury hotel spas. Since 2007, the range has expanded to offer perfumes. Perhaps one of the most popular scents is Vanille West Indies, a darling on our Fragrantica forum in topics about great vanillas. It is a thematic fragrance that approaches vanilla really generously and without reservations, refining the ingredient with delectable shades of caramel fudge and a sensual touch of orchid. I discovered it a long time ago when I was looking for all kinds of vanilla scents, and it really is a delight! At the same time, their first men's perfume, Homme, has become well-liked, offering a classic and fresh masculine character built from various essential oils of aromatic plants with lavender and oakmoss.

This year, Ligne St Barth has added three new men's fragrances: L'Original, Vetiver and Islander.

L'Original Eau de Parfum for MenEdition 2023

Notes: Lavender, Rosemary, Lime, Anise, Tropical Orange Blossom, Royal Fern, Moss, Hay.

They decided to sublime the formula of the classic L' Homme Eau de Toilette into an Eau de Parfum, re-releasing it under the new name L'Original. The brand guarantees that it has improved the persistence of the fragrance without changing the perfume itself.

I haven't smelled the first version to be able to compare them, but I can appreciate that what I have under my nose is a fascinating and tenacious classic men's perfume. The first detail that jumps out at me is that I don't feel any harsh and synthetic elements in it. If you had blindfolded me and made me test it blindly, I would have immediately said that it is not a commercial perfume. It is unequivocally masculine. In my opinion, this is what an active and well-groomed man smells like. It is not an evening perfume for special occasions but an everyday companion that stays ideal on the skin and shirt.

The initial burst of bubbly aromatics uplifts the soul, and under it, there is a slightly soapy undertone shining through that will remain a constant presence. It starts in a clean, young tone and fades out just like that. It's as if the perfumer's source of inspiration was that morning grooming smell, fresh out of the shower, with steam, a bar of soap, shaving foam, and a classic cologne. It does not sweeten and does not slide onto a predictable woody-amber slope. The smell of its aromatic fougère, smooth and virile like a freshly shaved cheek, refreshes you without constantly keeping your attention on specific star notes - it accompanies you, it doesn't overwhelm you.

The soapy and soothing lavender, together with the fresh and sharp rosemary, is felt right from the beginning and long into the heart, where the clean orange blossoms round off the aromatic accord, creating a backbone for the fern and oakmoss to climb while the dry and sweet hay from the base offers a relaxed, understated quality.

For the purpose of this review, I tried it a couple of times on my skin. On me, it performs brighter and greener, with soft herbal nuances, while on my husband's skin, it's mossy and earthy. I can still smell it on him when he returns from work or his long and arduous training at the gym, and I also got traces of it when we went out to eat one evening from across the table. It is an elegant perfume that evokes relaxation and a state of well-being that you can wear... anywhere.

Vetiver Eau de Parfum for Men - Edition 2023

Notes: Bitter Orange, Lime, Mandarin, Ginger, Coriander, Haitian Vetiver, Jamaican Pepper.

The inspiration for a Vetiver fragrance was born in Haiti, a famous Caribbean island and leading exporter of Vetiver essential oil to the world. Haitian Vetiver is cultivated on plantations in the south of the island, in the Cayes region. The precious essential oil extracted from its roots reveals a woody, earthy, smoky, and tad nutty aroma. These facets have been faithfully restored in the Vétiver Eau de Parfum.

Audaciously bright and evidently handsome, this is a fresh take on vetiver that favors its bright, moist, and grassy (and, frankly, divine) piquancy at the expense of its more earthy and smoky sides. A raw and vibrant perfume, full of sap and energy, this is essentially a fresh woody composition with a mineral twang that makes me think of the calmness of a field and the warm breeze of a summer day. The uplifting complementary notes of orange and lime rind deliver a distinctive, zesty, and luminous touch, followed by the warm, spicy twist of ginger paired with coriander. This effervescent cocktail adds a delicious dimension and an understated elegance to the dominant vetiver. The end result is a daily and addictively wearable fragrance.

Islander Eau de Parfum for Men - Edition 2023

Notes: Lime, Vetiver, West Indian Bay Leaf, Martinique Rum, Guatemalan Cardamom, Caribbean Guaiac Wood, Tabacum Havana, Cedrus Atlantica.

The West Indian Gulf Tree (Pimenta racemosa) is native to the Caribbean islands. Sailors sailing through the Caribbean in the 16th century discovered that crushing the leaves of Pimenta racemosa released the well-known, aromatic, and spicy bay oil. They would rub the leaves on their bodies to mask their body odor on their long sea voyages. They discovered that infusing the leaves in rum (which they drank daily) made it easier to extract the bay oil and apply it to the body. And that's how the Bay Rum perfume was born. Over the centuries, sailors carried this perfume around the world, adding citrus peels, spices, and other ingredients to enhance its scent.

In the mid-1800s, Bay Rum became a very popular aftershave in barber shops in the Caribbean and across America. On Caribbean islands such as Puerto Rico, St. John, and Dominica, Bay Rum is also used by locals to relieve fever, muscle aches, insect bites, and more. Ligne St Barth sought to preserve this beautiful Caribbean tradition while adding a modern touch to create an authentic fragrance, Islander. The top notes have been kept (green lime, vetiver, bay leaves from the West Indies combined with an old Martinique rum), with the addition of cardamom from Guatemala – the queen of spices. Its base notes reveal Caribbean guaiac wood, Tabacum Havana, and Cedrus atlantica.

Islander is a warm and seductive perfume in which crushed bay leaves and tobacco smolder on an incandescent base of Caribbean spices, smooth rum, and Guaiac wood. As far as I know, the rum note in perfumery is created from an accord of cinnamon, vanilla, cloves, citrus peel, and bay with a touch of honey, and all these components are discernable in the Islander formula. Despite a slightly sugarcane aftertaste, this toffee-colored juice is by no means a gourmand but is oriented towards the boozy, warm-aromatic zone that defines the bouquet of a rum aged in an oak barrel. A delicious scent that yields a kind of bohemian vibe and lasts long into the night...

The new Ligne St Barth fragrances L'Original, Vetiver, and Islander are available as 100ml Eaux de Parfum in heavy glass bottles with a frosted finish and fine silver caps with a design reminiscent of vintage rum bottles. You can find them on the official page www.lingnestbarth.com, as well as in selected perfumeries and on www.beautyhabit.com.

BeautyMatter.com

October 29, 2023

BeautyMatter.com
ALTAIA Amank'ay Eau de Parfum - opens in new tab

ALTAIA Amank'ay Eau de Parfum as seen on BeautyMatter.com...

and available online at Beautyhabit

Fragrance Fall '23 Launches Roundup 

ARTISAN PERFUMES

Altaia: Amank'ay, a yellow lily which grows in Patagonia and is also known as the flower of love, is the inspiration and namesake for this new release. The floral notes are paired with pink peppercorn, pear blossoms, lotus flower, and sandalwood.

CannibisNow.com

October 17, 2023

CannibisNow.com
19-69 Chronic Eau de Parfum - opens in new tab

19-69 Chronic Eau de Parfum as seen on CannibisNow.com...

and available online at Beautyhabit

Cannabis Eau de Parfum: Luxury in a Bottle

Elevate your scent game with these fresh plant-friendly fragrances.

The question must be asked: When does being sprayed with “skunk” weed smell good? Well, it doesn’t. But when hemp extracts, in their rawest form, are carefully infused with the likes of pink pepper, oud, vetiver or vanilla sandalwood as a fragrance, it takes on a whole new scentsation of personalization and luxury.

The truth is, I thought I might be hard-pressed to conjure up enough fragrance brands in this genre to fill a page. And begin writing this piece before testing or sniffing any samples. Except for Fresh’s Cannabis Santal Eau de Parfum—when it launched in 2006, I may have been one of their first customers when I purchased it at Neiman Marcus. It’s the OG in this category and truly is a terrific fragrance. So, when I was tasked with this assignment, it happened that at that same moment Fresh decided to discontinue the scent—at the height of the party, no less. Then, just as quickly and with a lot of pushback, they relaunched the fragrance. In my mind, with a hint of added elegance. And, yes, it was the Fresh relaunch that sparked this story.

The moment I was deluged with all the fragrances as they arrived, my story took on new life. While each of the below scents were entirely unique on their own, they also carried a sophisticated quality about them, in packaging, presentation and, most importantly, the final aromata that I wasn’t really expecting to stand up to Fresh. But they did. And there wasn’t one eau de parfum that didn’t smell great. Do note that the pictures don’t do the brands justice—as it was their in-person presence and scent that wowed me.

Chronic Eau de Parfum

19-69 made me lean in, hard. A seriously tasteful surprise that reeks of monied London, circa 1969. A few notes are bitter orange, Russian clary sage, cannabis accord, cashmere wood and moss.

Cannibisnow.com

October 17, 2023

Cannibisnow.com
Comme de Garcons Ganja Eau de Parfum - opens in new tab

Comme des Garcons Ganja Eau de Parfum as seen on CannibisNow.com...

and available online at Beautyhabit

Cannabis Eau de Parfum: Luxury in a Bottle

Elevate your scent game with these fresh plant-friendly fragrances.

The question must be asked: When does being sprayed with “skunk” weed smell good? Well, it doesn’t. But when hemp extracts, in their rawest form, are carefully infused with the likes of pink pepper, oud, vetiver or vanilla sandalwood as a fragrance, it takes on a whole new scentsation of personalization and luxury.

The truth is, I thought I might be hard-pressed to conjure up enough fragrance brands in this genre to fill a page. And begin writing this piece before testing or sniffing any samples. Except for Fresh’s Cannabis Santal Eau de Parfum—when it launched in 2006, I may have been one of their first customers when I purchased it at Neiman Marcus. It’s the OG in this category and truly is a terrific fragrance. So, when I was tasked with this assignment, it happened that at that same moment Fresh decided to discontinue the scent—at the height of the party, no less. Then, just as quickly and with a lot of pushback, they relaunched the fragrance. In my mind, with a hint of added elegance. And, yes, it was the Fresh relaunch that sparked this story.

The moment I was deluged with all the fragrances as they arrived, my story took on new life. While each of the below scents were entirely unique on their own, they also carried a sophisticated quality about them, in packaging, presentation and, most importantly, the final aromata that I wasn’t really expecting to stand up to Fresh. But they did. And there wasn’t one eau de parfum that didn’t smell great. Do note that the pictures don’t do the brands justice—as it was their in-person presence and scent that wowed me.

Commes de Garcons

BeautyHabit.com keeps some of our tried-and-true faves alive. Ganja is elegantly packaged with a magnetic cap and the fragrance is super. Interesting notes of cumin seed oil, gualac wood oil, hemp accord and patchouli make this sexy and sophisticated.

Resident

October 16, 2023

Resident
Eau d'Italie - opens in new tab

Eau d'Italie Signature Scent Liquid Soap and Hand & Body Lotion as seen in Resident Magazine...

and available online at Beautyhabit

The Power of Scent

The power of scent in perfumes and beauty, is profound. It transcends mere aroma to touch upon the very essence of human experience—our memories, desires, emotions, and identities. In a world dominated by visual and auditory stimuli, perfumes remind us of the primal, evocative, and utterly enchanting power of smell. Here are some of our top picks for fall.

Eau d'Italie Le Sireneuse Positano Body Lotion and Liquid Soap

Eau de Italie Le Sireneuse Positano Body Lotion and Liquid Soap Duo whisks us away to the lush Mediterranean paradise of Positano. With notes of citrus floral and sweet earthy notes of clay, citrus and sea, we just have to close our eyes and we’re there.

Resident

October 16, 2023

Resident
Ligne St. Barth Homme Vetiver Eau de Parfum - opens in new tab

ALTAIA Any Day Now Eau de Parfum as seen in Resident Magazine...

and available online at Beautyhabit

The Power of Scent

The power of scent in perfumes and beauty, is profound. It transcends mere aroma to touch upon the very essence of human experience—our memories, desires, emotions, and identities. In a world dominated by visual and auditory stimuli, perfumes remind us of the primal, evocative, and utterly enchanting power of smell. Here are some of our top picks for fall.

Ligne St. Barth Homme Vetiver Eau de Parfum

Ligne St Barth Vetiver for Men Eau de Parfum embodies the seductive and jet set spirit of St Barth with fresh effervescent notes of Vetiver.

Resident

October 16, 2023

Resident
ALTAIA Any Day Now Eau de Parfum - opens in new tab

ALTAIA Any Day Now Eau de Parfum as seen in Resident Magazine...

and available online at Beautyhabit

The Power of Scent

The power of scent in perfumes and beauty, is profound. It transcends mere aroma to touch upon the very essence of human experience—our memories, desires, emotions, and identities. In a world dominated by visual and auditory stimuli, perfumes remind us of the primal, evocative, and utterly enchanting power of smell. Here are some of our top picks for fall.

ALTAIA Any Day Now Eau de Parfum

Any Day Now Eau de Parfum by Altaia is a powerful encounter of rose and oud - seductive and mysterious.

Nothing but a miracle could have produced a love story a hundred and fifty years in the making, and this proves that no matter what we think as we make our way through life, love is always just around the corner, ready to woo us away. All we have to do is keep our hearts open, and love will be caressing like the petals of a rose, deep as the roots of an oak.

Departures

October 02, 2023

Departures
Eau d'Italie Signature Scent Eau de Parfum - opens in new tab

Eau d'Italie Le Sirenuse as seen in Departures Magazine...

and available online at Beautyhabit

The Pearl

Carved into the cliffs of the Amalfi Coast, Le Sirenuse still serves up the polish and intimate charm that attracted John Steinbeck to the legendary hotel in 1953, from halls lined with Neapolitan antiques to an iconic mermaid logo to gasp-inducing views of the Mediterranean Sea.

Eau d'Italie's Signature Scent is the award-winning fragrance of Positano's Hotel Le Sirenuse.

A light sea breeze and cool citrus groves on the cliffs of Positano. Terracotta tiles warmed by the summer sun. Bergamot, blackcurrant buds and a hint of musk.

Lux Lifestyle

October 02, 2023

Lux Lifestyle
ALTAIA Any Day Now Eau de Parfum - opens in new tab

ALTAIA Any Day Now Eau de Parfum as seen in Lux Lifestyle Magazine...

and available online at Beautyhabit

Bold and Bewitching - Welcome autumn with a fresh face, bold hues, and fall scents.

Autumnal Aroma

With rich notes of rose, oud, sandalwood, and amber, ALTAIA's newest artisanal fragrance Any Day Now brings a seductive edge to fall. The perfume was inspired by the love story of Marina Sersale and Sebastian Alvarez Murena, the husband-and-wife duo behind the essence of the legendary Le Sirenuse Positano (which Marina's family owns). Any Day Now will be your everyday obsession this season.

Clientele Luxury Global

September 22, 2023

Clientele Luxury Global
Eau d'Italie - opens in new tab

Eau d'Italie Signature Scent Liquid Soap and Hand & Body Lotion as seen in Clientele Luxury Global Magazine...

and available online at Beautyhabit

Holiday Gifts - Must-Haves

Eau d'Italie Le Sirenuse Positano Bodycare Duo

Feel as if you're on vacation in Italy every time you apply this scented body lotion and moisturizing hand and body soap. Created by and based on the experience of staying at iconic resort Positano, the combination reflects the essence of the Amalfi Coast, described by many as Paradise on Earth.

Women's Health

September 19, 2023

Women's Health
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Eau d'Italie Signature Scent Hand & Body Lotion as seen in Women's Health...

and available online at Beautyhabit

Meet The Winners Of The 2023 Women’s Health Skincare Awards

Solutions for every skin type and concern, chosen by experts.

In some ways, we are living in the golden age of skincare. With just a few clicks, you can discover hundreds of new products that promise to resurface, renew, filter, glow, glaze, you name it—and get the box delivered by tomorrow, dopamine rush included. But we know how that story usually ends: Disappointment, even anger, at less-than-stellar results.

In truth, the most effective skincare routines are simple and strategic. For a lifetime of healthy skin, dermatologists advise prioritizing three non-negotiables: moisturizer, gentle cleanser, and sunscreen. After that, the trick is to find targeted treatments with proven ingredients to help skin thrive from head-to-toe.

So for our annual Women’s Health Skincare Awards, we cut through the BS to give you a streamlined list of high-performance staples and innovative extras, all reviewed and vetted by best-in-class experts, including top dermatologists, aestheticians and the intrepid WH beauty team. Reference these winners whenever you need to revise, supplement, or maximize your own skincare routine. After all, you don’t live in a bubble; skin goals and needs evolve. You may want to swap to a sensitive formula in the winter. Or level up with a potent serum after a big birthday.

Read on for the insider picks that our pros use to the last drop and recommend to patients and clients. If you are a newbie, minimalist, skinfluencer or fall somewhere in between, rest assured that you can “add to cart” with confidence.

Body: Skincare doesn’t stop at your neck! Soft, smooth, and happy results for your birthday suit.

Best Scented Body Lotion: Eau d'Italie Signature Scent Hand & Body Lotion

"It's amazing to me, the visceral power of scent. One whiff of something familiar and you're instantly transported back to a specific time and place. That's what this lotion does for me: As soon as it hits my nostrils, I'm back in Italy, basking poolside at the famed Le Sirenuse in Positano. That's the point, of course—this line was inspired by picturesque hotel and developed by members of the family who've owned it for decades. But you don't have to have been there to appreciate this bright, refreshing blend of incense, bergamot, blackcurrant, magnolia, and patchouli. I highly recommend a visit though."

— Brian Underwood, Beauty Director of Women's Health

BeautyIndependent.com

September 18, 2023

BeautyIndependent.com
Beautyhabit - opens in new tab

Beautyhabit as seen in BeautyIndependent.com...

Has Any Retailer Replaced Barneys New York As The Go-To Beauty Brand Builder?

In a Wall Street Journal article that ran earlier this month, reporter Chavie Lieber wrote, “Barneys New York was always more than a department store. With a flagship on Madison Avenue and a dozen more locations across the U.S., it was a beacon of luxury and cool.” After the closure of its stores in 2020, Barneys New York transformed from a beacon of luxury and cool into a licensed goods enterprise with a Forever 21 collaboration that launched Sept. 7.

For many indie beauty brands, the disappearance of Barneys stores has wiped away an essential launchpad. Since it happened, there’s been a constant conversation among them about whether another retailer has or could take its place as a coveted indie beauty discovery destination and brand builder. The publication Glossy picked up on that conversation in a recent piece by journalist Liz Flora delving into indie luxury brands’ search for the “ideal e-tailer launchpad.”

For the latest edition of our ongoing series posing questions relevant to indie beauty, we continue the conversation by asking 35 beauty entrepreneurs and executives the following questions: What retailer or e-tailer do you think is an indie beauty brand launchpad today either from the perspective of your brand or you as a consumer? Do you think it’s equivalent to the Barneys of beauty now? If not, is there anything that is?

ELENA FRANKEL
Co-Founder, Flyte.70

From a brand standpoint, Beautyhabit, Shen Beauty, Cult Beauty and Violet Grey continue to have a strong presence online. From a consumer perspective, I prefer to shop in niche indie boutiques, which is why we just opened one for Flyte.70, where we also carry several other independent brands.

[My co-founder] Carolyn [Barber] and I have craved a quieter and more personalized way of shopping for beauty products for a long time, and it’s somewhat hard to find indie stores that do it right, but they do exist: Get Luminous, The Indie Shelf and Knockout Beauty are just a few we follow.

TheScentedHound.com

September 18, 2023

TheScentedHound.com
ALTAIA Atacama Eau de Parfum - opens in new tab

ALTAIA Atacama as seen in TheScentedHound.com...

and available online at Beautyhabit

ALTAIA Atacama Eau de Parfum

 WHAT I SMELL: Atacama opens with warmed saline infused earth that feels unmeasured in its vastness.  It’s serene right from the beginning with just the perfect mix of dew and salt.  Slowly, a mix of florals enters to add an additional measure of softness along with just a hint of caramel buttered creaminess.  The perfume retains its salt of the earth feel as it begins to grow with a woodiness that can only be described as remnants left by a hard rain on the ocean mixed with the driftwood that has been swept up on the shore surrounded by flowers glistening in the sun.  In the end, Atacama is soft and beautiful lightly salty and sweetened uniquely personal perfume.

From the Atlaia website:

True love waits: in South America lies Atacama, the highest desert on earth, a majestic extension of salt and sands which changes colour according to the seasons. Rain is scarce but it just takes a few drops to awaken the seeds which abide underground and turn it pink with flowers. A beautiful metaphor for Love patiently awaiting the kiss that kindles it.

Notes: Salt Grains, Freesia, Jasmine, Clary Sage, Tonka Bean, Cashmere Wood.

WHAT IT SMELLS LIKE TO ME: Sun kissed pink salty sand that’s been touched by the rain.

THREE WORDS THAT DESCRIBE ATACAMA: Fresh, personal, infinite

WHAT OTHERS ARE SAYING ABOUT ATACAMA:  Colognoisseur

BOTTOM LINE: Atacama is a hard perfume for me to put into words.  It changes and morphs depending on the heat and humidity of the day. At times it gravitates towards the sea and the salt and at other times is moves towards the light florals.  But in any shape or form, Atacama is a beautifully executed perfume that is easy to wear.  And as an added bonus, the bottle and packaging are gorgeous.

  • Bone Rating: 4 out of possible 5 bones
  • Nose: Fabrice Pellegrin
  • Classification: Unisex
  • Expense: $230 for 100 ml eau de parfum at Beautyhabit.
Prevention.com

August 01, 2023

Prevention.com
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Eau d'Italie Tea & Rose Hand & Body Lotion as seen on prevention.com...

and available online at Beautyhabit

Prevention Picks: 12 Products Our Editors Say Are Must-Haves for August

At Prevention, we take pride in picking the best products for our readers. Our mission has always been to highlight top-rated, expert-backed selections that truly solve a problem for you, make your day easier, or bring joy to your life.

That’s why we curate Prevention Picks each month, where our editors hand-select products that have genuinely made a difference in their lives. From brand-new launches to tried-and-true favorites, we shout out beauty products worth your money, fitness gear that will elevate your workouts, convenient gadgets for your home, healthy food that stands out from the rest, and so much more.

For August, we’re sharing the best products that will upgrade your daily routine and picks that will help you savor the last month of summer. We’re talking everyday essentials, like comfy walking shoes that you’ll want to live in (including your next go-to pair of white sneakers!), and new favorite finds, like a refreshing iced tea we love sipping on and a pickleball starter bundle (because we’re betting pickleball is your latest hobby right now, too). We can’t forget all our beauty must-haves, either, like a hydrating cleanser, a glow-boosting vitamin C serum, and a makeup setting spray that will help your makeup stay put all day—even in the summer heat.

Eau d'Italie Tea & Rose Hand & Body Lotion

I was fortunate enough to visit the iconic Le Sirenuse Hotel in Positano, Italy on my honeymoon last year—possibly the most idyllic, gorgeous place I have ever been, filled with vibrant Mediterranean decor, breathtaking ocean and mountain views, and of course, the scent of the local fresh flowers, plants, and sea water filling the air. This body lotion from the hotel’s fragrance line, Eau d’Italie, lets me bring the aroma home thanks to light notes of the Italian citrus fruit bergamot, lily of the valley, rose, and fresh greens. I love that the lotion not only softens skin but can also take the place of perfume on days when you don’t want to spray something heavy. —April Franzino, Beauty Director

Photo by David Castillo (@espacioveintiuno)

Fatherly.com

July 28, 2023

Fatherly.com
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Eau d'Italie Signature Scent Eau de Parfum as seen on Fatherly.com...

and available online at Beautyhabit

7 Great Colognes That Beat The Heat

We’ve cracked the code on light cologne for hot days — and have your next go-to summer scent right here.

There’s nothing like a hot summer day to make you realize your fragrance isn’t working. Even if your go-to is a high-end cologne, in the summer heat certain notes — cloves, spice, bourbon — are more likely to wrinkle a nose than to entice. That’s not to say it’s time to back off scents in the heat — far from it. You just want something light, floral, and refreshing for you and those around you. Not sure where to start? Here’s a selection of some timeless favorites — and some newer, interesting scents.

Italy's Sun

Eau d’Italie Eau de Parfum Spray

It doesn’t get more summery than Italy’s sun-soaked Amalfi Coast. This scent’s creators—owners of the iconic Hotel Le Sirenuse in Positano—infused native bergamot, blackcurrant, citrus, and terracotta into this fresh, straightforward scent any guy can wear.

Photo by David Castillo (@espacioveintiuno)

TheCandidly.com

July 19, 2023

TheCandidly.com
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Child Perfume Limited Edition Extrait de Parfum as seen on thecandidly.com...

and available online at Beautyhabit

This Is The Prettiest Perfume In The World And Part Of Me Doesn’t Want To Tell You What It Is

WHAT: Child Perfume Extrait De Parfum

WHY: It’s a sort of daunting task, trying to describe a scent. It’s like explaining the color pink to you if you’ve never seen the color pink. Can I do it? Let’s give it a whirl, shall we?

I lived in England for a while when I was young and stupid and followed some guy back to his home country, even though he didn’t officially invite me to go with him. And even though I couldn’t find a job, the relationship fizzled, and the ramshackle apartment we lived in had only a doll-sized washing machine under the KITCHEN counter such that I basically wore dirty clothes for an entire year, I will always remember my time there so fondly. Because it was the year I discovered the most beautiful perfume in the world.

I think I was at a pub eating some supremely overcooked burger when I caught a very light whiff of something outside—it kept wafting in each time the door was pushed open. It smelled so beautiful, so evocative, so different than anything I had ever smelled, I felt compelled to stand up, leaving my “mates” at the table, and investigate. Was it some flower that only blossoms in the UK? Was it a light lingering shampoo that you can only buy at Boots? How had I been on the earth for 24 years and never smelled such a thing?

And here is where I attempt to describe it to you. 

You know the impossibly joyful scent of a lilac bush? So floral, so clean, and almost juicy with the promise of Spring?

Well, it has that. 

It also has that almost candy like scent of Violet. Sweet and young. And then, just below that candy, is the painfully beautiful note of night-blooming jasmine—musky and dreamy and gives you a longing for something, but for what you don’t entirely know. 

Next comes the Magnolia. Bright. Crisp. Shimmering. Almost like champagne.

And finally, you’re at the beach. And it’s sunscreen. And it’s the baking sun. And it’s the end of a long day of nestling your hot skin in the hotter sand, and you feel almost drunk from the heat.

But then, magically, it’s also something else entirely. Something almost mysterious and unknowable. And so when wearing it, you feel mysterious and unknowable. And that changes you. Just slightly. And you feel the way you felt when you were younger after watching a movie on the big screen where the characters were so big and so charming that briefly, maybe just for a night, you took on their mannerisms, their speech patterns, and you felt the world open itself up to you and only you.

So I followed the scent outside the pub that night, 21 years ago, and it lead me to a pretty, brown-haired woman with short bangs and big eyes, and I asked, my god, what perfume are you wearing?

And she answered: Child.

Photo by Anthropologie

AirMail.News

July 15, 2023

AirMail.News
Eau d'Italie Signature Fragrance - opens in new tab

Eau d'Italie Signature Scent Eau de Parfum as seen on AirMail.News...

and available online at Beautyhabit

Eau d'Italie Eau de Parfum by Eau d'Italie: Spritzing on the Ritz From the health-and-beauty lab, Linda Wells breathes in the world of hotel scents— proprietary blends used everywhere from Paris’s Ritz to Positano’s Le Sirenuse to Manhattan’s Carlyle…

Eye of the Beholder

Hotels are so rich with scent memories that, sometimes, a spritz is enough to really take you places. Isn’t it about time you tried putting’ on the Ritz, too?

Many of these fragrances don’t make it past checkout time and onto human pulse points. An exception is Eau d’Italie, the scent that originated at Le Sirenuse hotel, in Positano, in 2004. Marina Sersale, a member of the hotel family, worked with Bertrand Duchaufour, a seasoned perfumer, to try to bottle the spirit of the place. “One of my strongest memories of summers in Positano is racing my brother and sister across the terra-cotta tiles, which were scorching hot,” says Sersale.

That memory kicked the fragrance in motion starting with a warm mineral note. Duchaufour added incense, patchouli, and musk, inspired by the church down the hill, and sweet yellow clover, magnolia, a bit of tuberose, bergamot, and black-currant buds to capture the fresh Mediterranean air.

Sersale planned to spray the scent in the hotel lobby, offer it in soap, bath gel, and body lotion forms in the rooms, and sell it in the hotel’s Emporium. “We were really babes in the woods,” Sersale says. When magazines caught wind of it, the scent blew up. “It started in a very innocent and unplanned way…. We had visions of the fragrance traveling far from the hotel. I think it enriches the experience of staying [here]. It’s something intangible that you are happy to take with you.”

Eau d’Italie Eau de Parfum Spray

Designed to capture the spirit of Le Sirenuse hotel and the scent of the Amalfi Coast—without the hordes of tourists—this fragrance smells of bergamot, blackcurrant buds, and a touch of musk.

Photo by David Castillo (@espacioveintiuno)

Clientele Luxury Global

July 12, 2023

Clientele Luxury Global
Ligne St. Barth Homme Eau de Parfum for Men - details below

Ligne St. Barth Homme Eau de Parfum for Men as seen in Clientele Luxury Global Magazine...

and available online at Beautyhabit

Ligne St. Barth Homme Launches Three New Luxe Fragrances

Ligne St Barth L'Original evokes a specific combination - one of citrusy lemon notes that give way into hints of spice and references to light sea salt. Upgraded with an Eau de Parfum version, this new formula captures the just-by- the-beach essence in a more concentrated form and has been retooled with more herbal and fragrant punches - lavender, rosemary, and anise - and a broader citrus profile of orange and lime. These segue into an earthier mix of moss and royal fern.

Jessica Radloff (Glamour, Senior West Coast Editor)

June 27, 2023

Jessica Radloff (Glamour, Senior West Coast Editor)
Eau d'Italie - opens in new tab

Beautyhabit visit by Jessica Radloff, Glamour, Senior West Coast Editor (Instagram Story Post) - Eau d'Italie Eau de Parfum...

and available online at Beautyhabit

"Meanwhile, I got to visit the HQ of @beautyhabit and nearly lost my damn mind. (@paulaweiser1 can attest). @lesirenuse @eauditalie_official is one of my favorite fragrances ever."

Jessica Radloff (Glamour, Senior West Coast Editor)

June 27, 2023

Jessica Radloff (Glamour, Senior West Coast Editor)
Eau d'Italie Mystic Sunset Eau de Parfum - opens in new tab

Beautyhabit visit by Jessica Radloff, Glamour, Senior West Coast Editor (Instagram Story Post) - Eau d'Italie Mystic Sunset Eau de Parfum...

and available online at Beautyhabit

"And no joke, the @eauditalie_official mystic sunset scent reminds me so much of @lesirenuse in Positano that I lightly spray it every night before bed. Because until I get back there, it's the closest thing to it. Yes, I might have an addiction. Very aware of this."

Jessica Radloff (Glamour, Senior West Coast Editor)

June 27, 2023

Jessica Radloff (Glamour, Senior West Coast Editor)
Eau d'Italie Acqua Decima Eau de Parfum - opens in new tab

Beautyhabit visit by Jessica Radloff, Glamour, Senior West Coast Editor (Instagram Story Post) - Eau d'Italie Acqua Decima Eau de Parfum...

and available online at Beautyhabit

"The 25 Best Summer Fragrances, According to Glamour Editors"

(Eau d'Italie Acqua Decima Eau de Parfum)

Jessica Radloff (Glamour, Senior West Coast Editor)

June 27, 2023

Jessica Radloff (Glamour, Senior West Coast Editor)
Maison Matine Eau de Parfum - opens in new tab

Beautyhabit visit by Jessica Radloff, Glamour, Senior West Coast Editor (Instagram Story Post) - Maison Marine Bain de Midi Eau de Parfum...

and available online at Beautyhabit

"This newly discovered fragrance is like a summers day at the beach, but I'm not a fan of the trek to the beach, so naturally I bought this in travel and regular size." (Bain de Midi Eau de Parfum)

Jessica Radloff (Glamour, Senior West Coast Editor)

June 27, 2023

Jessica Radloff (Glamour, Senior West Coast Editor)
Beautyhabit - opens in new tab

Beautyhabit visit by Jessica Radloff, Glamour, Senior West Coast Editor (Instagram Story Post)...

and available online at Beautyhabit

"@beautyhabit...I walked out of there smelling like a damn delight."

ChampagneLiving.net

June 06, 2023

ChampagneLiving.net
Ligne St. Barth Homme Eau de Parfum for Men - details below

Ligne St. Barth Homme Eau de Parfum for Men as seen on ChampagneLiving.net...

and available online at Beautyhabit

The Best Luxury Gifts For The Man In Your Life This Father's Day

Discover the ultimate indulgence for the extraordinary dads in your life with our exclusive luxury gift guide for Father’s Day. From sophisticated tech accessories to opulent home goods, we have curated a selection of exquisite gifts that exude refinement and celebrate the exceptional. Delight your father with timeless elegance and impeccable craftsmanship, as we present a range of meticulously chosen items that showcase the epitome of luxury. Whether he appreciates the finest wines, refined fragrances, upscale coffee, and drinks, or fashion and sleep products that set him apart, our gift guide is a treasure trove of inspiration to express your deep appreciation and honor the remarkable fathers who deserve nothing but the best.

We’ve chosen eight items that will make Dad say “you didn’t have to, but I’m so glad that you did.”

Ligne St. Barth Homme

With an unmistakable spa concept that combines Caribbean peacefulness with feel-good pampering, Ligne St. Barth Homme’s fragrances are the perfect gift. They have three new fragrances in their luxurious collection made from the fruits and flowers of the Caribbean crafted naturally from recipes handed down from the Island’s original settlers, the Arawak Indians, they come in a bold new fragrance collection just for men that give the traditional fragrances of the Islands a modern twist. Perfect for a Dad who’s at once tuned into the classics but loves to add a fresh, vital modern edge to his style. Better than a colorful tie, these new fragrances bring a sense of pulsing energy and excitement.

L’Original – Virile citrus floral.  Feels like a sea breeze on the skin. The DNA of St Barth. Now in an Eau de Parfum.

Vetiver – Green, smoky sophisticated made with the finest Haitian Vetiver. Modern classic men love.

Islander – Rich woody scent – updated with surprising spices  Genuinely, historically, a favorite of the Pirates of the Caribbean now reimagined by Ligne St Barth.

Photo by Jean-Philippe Piter

UnnamedProject.com

June 05, 2023

UnnamedProject.com
Ligne St. Barth Homme Eau de Parfum - opens in new tab

Ligne St. Barth Homme Eau de Parfum for Men as seen on Manedged.com...

and available online at Beautyhabit

Ligne St. Barth - Father's Day 2023

A New Trio of Eau de Parfum for Men

Fragrances from Ligne St Barth, full of the spice, spirit, and flavors of the islands will enliven your summer with invigorating sensuality. This summer sees the introduction of three stunning Eau de Parfums for men.

Vetiver Eau de Parfum
The fresh green plant-rich scent of a sunny Caribbean morning after a stormy dark evening defines this elegant fragrance. Island citrus, herbs, and spicy Jamaican Pepper add a refined finish to this tropical fragrance.

L’Original Eau de Parfum
World famous, L’Original so perfectly captures the essence of the Caribbean. The scent is so evocative that one can almost hear the gentle sound of palm trees swaying in the trade winds with each application. L’Original captures the invigorating salty sea spray, complimented by the freshness of citrus and aromatics like lavender and rosemary.

With unique vigor, each of these three Eau de Parfums from Ligne St Barth is truly transportive and evocative of the day and nights spent on the Caribbean Islands.

Islander Eau de Parfum
Rum production on the Caribbean islands has been a constant since the 17th century. The legends of this spirit, its creation, and its allure are tied intrinsically to the histories of the Islands. Islander de Parfum is inspired by the story of Bay Rum. This precious amber liquor, aged in wood barrels, is distinct in its flavor and delectable aroma. With top notes of lime, Vetiver, and West Indian bay leaf, and woody base notes the scent of rum prevails with a warm familiarity to anyone who has visited the islands.

Photo by David Lewis Taylor

Glamour.com

May 19, 2023

Glamour.com
Eau d'Italie Acqua Decima Eau de Parfum - opens in new tab

Eau d'Italie Acqua Decima Eau de Parfum as seen on Glamour.com...

and available online at Beautyhabit

21 Summer Beauty Products Glamour Editors Can't Live Without

From white-cast-free SPF to travel-size hair oil, these are our 2023 beach bag essentials.

No matter your seasonal style, certain summer beauty products are simply nonnegotiable. Obviously, sunscreen is an essential—especially those that wear well under makeup and won’t leave a white cast. But as a proud member of the greasy-girl club, I won’t (and don’t) survive the season without an emergency assortment of oil-combatting setting powder, lots and lots of dry shampoo, and something that helps prevent thigh chafing too.

As for other Glamour editors’ warm weather MVPs? They count bold blush, shimmering eye shadows, and fruit-forward fragrances among their must-haves. So whether you’re oily, dry, always sweaty like me, or someone who refuses to leave the comfort of their AC, we’ve rounded up 21 summer beauty products Glamour editors call their 2023 beach bag essentials.

Scroll on so you don’t have to think twice before hitting the beach, and get ready to screenshot. You (and your tan) can thank us later.

Eau d’Italie Acqua Decima Eau de Parfum Spray

This fragrance immediately transports me to the Mediterranean coast, thanks to a hint of lemons and mandarins, the warmth of neroli, the coolness of essential oil, petitgrain, and zesty notes of mint leaves. It’s perfect to spray on before a nighttime dinner after a day at the beach.

Jessica Radloff, senior West Coast editor

Photo by David Castillo (@espacioveintiuno)

Fragrantica.com

May 18, 2023

Fragrantica.com
Eau d'Italie Mystic Sunset Eau de Parfum - opens in new tab

Eau d'Italie Mystic Sunset Eau de Parfum as seen on Fragrantica.com...

and available online at Beautyhabit

Eau d'Italie Mystic Sunset - Plus Some Insights From Sebastian Alvarez Murena

Mystic Sunset by Eau d'Italie

Mystic Sunset is a modern gourmand fruity-floral fragrance that joined the Eau d'Italie collection in 2022. Officially described as irresistible and unforgettable, the scent blends osmanthus, cassis, jasmine, saffron, sugar, and cedar wood, pervading a thoughtful, artistic expression of calm and happiness. It is an homage to the soul-warming sunsets of Positano - among the most famous in the world. Watching the brilliant red orb of the sun slide behind the cliffs in Positano is a nightly ritual in the Summer from the terrace at the iconic Le Sirenuse - still owned by the Sersale family after 70 years.

Viewed from the sea, the cliffside village of Positano is set in a breathtaking vertical panorama of colors: the green of the Monti, the white, pink, and yellow of the Mediterranean houses, the silvery grey of pebble beaches, and the blue of the sea. In this beautiful location, Sebastian Alvarez Mureno and Marina Sersale, the founders of the lines Eau d'Italie and ALTAIA, find inspiration to create their perfumes. Through her father, Marina Sersale is part of the Sersale family that founded and still owns the famous and award-winning 5-star hotel, an individual, eclectic, and beautifully curated place. Movie stars such as Grace Kelly, Liz Taylor, Richard Burton, Fellini, but also Jackie Onassis, and many others used to enjoy staying at this little corner of Paradise and have been an endless source of inspiration for Eau d'Italie perfumes (see Un Bateau pour Capri inspired by Grace Kelly boarding a wooden Riva speedboat headed to Capri). As I understood, also David Bowie was a guest of Le Sirenuse and became a fan of the signature Eau d'Italie perfume.

Mystic Sunset is a scent that has been well-received, and it is not hard to understand why. It captivates me so readily. Moderately sweet, slightly juicy, and comfortably warm, Mystic Sunset is right up my alley, as I am fond of perfumes that exhibit cozy and relaxing themes, such as the smell of vacation and sun-kissed skin.

There are several olfactory ways to depict the feeling of solar warmth in which you let your body soften while dozing on a sandy beach after a swim in the refreshing waves. Usually, these perfumes contain accords reminiscent of sun cream: tropical flowers, vanilla pods, amber, and sometimes some salty notes to reproduce the idea of seawater. I think Mystic Sunset conjures up far-away, white sand beaches and sun-tanned warm bodies in a sophisticated and serene way without being too forceful with the theme. I imagine the murmur of the voices of those who leave the beach late, slowly heading towards the bar by the sea for a cocktail before dinner, pleasant muted music in the background while the increasingly incandescent sun is about to set in the calm sea. And while enjoying the first sip of Aperol Spritz with eyes closed, you find yourself relieved to know the loud notes of coconut, tiare, and vanilla were forgotten by the boatmen on the island of Mainstream Summer Flankers—no trace of those in Mystic Sunset.

On the one hand, I feel caressed by the honeyed, ripe, and at the same time effervescent tones of osmanthus combined with a completely non-indolic solar jasmine, and on the other, I'm warmed by a firm structure offered by saffron and woody notes with some decadent crème-brûlée breezes towards the base. The perfume brings a delicious aroma that will remain on the skin from sunset to sunrise. Since the multifaceted saffron can be quite a difficult note for some, I must specify that here, despite being pronounced, it doesn't feel metallic, leathery, or medicinal, but it arises at the surface to suggest warmth through its piquant quality. 

As I see it, this is a delightful scent, luxuriously rich and long-lasting, that artfully braids together character, passion, and fun, and I would love to keep it at hand in a large canvas bag on my next holiday.

I had the opportunity to ask Sebastian Alvarez Murena (one of the founders of the Eau d'Italie and ALTAIA lines) a few questions about his brands and would like to share with you his answers:

Could you please tell us how it all started for you?

Eau d'Italie was born over twenty years ago for the 50th anniversary of Hotel Le Sirenuse. We decided to make a fragrance that would encapsulate the sensations of being on the terrace of the hotel, and we did so by working around a note of terracotta heated by the sun, the terracotta of the tiles and vases on the terrace. ALTAIA was born later on when Marina and I discovered the extraordinary connection between our families well before we met in Positano in 2001. In the mid-nineteen century, my great-great-great grandfather, General Bartolomé Mitre, became Argentina's first president. He passed a decree allowing foreigners to invest in Argentina, and there entered the scene a remarkable man called James Morrison, Marina's great-great-great-grandfather, who, from humble origins at the age of 32, had amassed one of the greatest fortunes in the United Kingdom. His family went to Argentina and built the railways, acting on the decree my ancestor had issued. 

And so we came up with the ALTAIA brand name, which stands for 'A Long Time Ago In Argentina.'

What role did perfume play in your life before you founded your brands? 

We've always been perfume lovers and enjoy both personal and home fragrances.

How would you define the style of your perfumes?

Contemporary, elegant, balanced (or at least we hope so!)

How do you source your ingredients?

We don't; the suppliers we work with do.

What is your favorite raw material?

We have no particular favorite raw materials. Rather, I would say that each fragrance calls for some specific raw materials to tell its story.

What inspires you? 

For the Eau d'Italie fragrances, well, Italy! And in particular, Positano and Le Sirenuse, which are a world on their own. Whereas for ALTAIA, both England and Argentina are sources of inspiration, as well as memories of our families.

Are there particular people you have in mind when you think of a new fragrance or a place or moment in time? 

People, no, not really. Whereas places and moments, yes, as explained above on how Eau d'Italie and ALTAIA were born.

What are the challenges you face when working on new creations?

The challenge is to make fragrances that not only please us but also the audience we are playing for, so to speak.

How do you explain the success of your brands?

I guess we have happily managed to speak to an audience that appreciates what we do.

Often brands collaborate closely with perfumers giving them specific briefs and suggestions with abstract ideas like emotions, nuances, and olfactive terms. Yet, there are cases when they give carte blanche, which allows the creator total liberty. Can you please describe to us what your approach is in the creative process? 

It changes from case to case, but I would say we are more of the first type.

I know it is impossible not to be biased about your Altaia and Eau d'Italie collections, but what fragrances do you like and wear the most from these two lines?

Both Marina and I have a special affection for the signature Eau d'Italie fragrance, as well as Acqua Decima and Jardin du Poète. We also wear Wonder of You and Yu Son from ALTAIA. That said, we most often wear the fragrances we are working on.

What are your projects for the future? Are you working on a new composition right now? 

Yes, of course! We are working on a new fragrance for Eau d'Italie and one for ALTAIA, but it's still a work in progress.

Photo by David Castillo (@espacioveintiuno)

Fragrantica.com

May 18, 2023

Fragrantica.com
ALTAIA Any Day Now Eau de Parfum - opens in new tab

ALTAIA Any Day Now Eau de Parfum as seen on Fragrantica.com...

and available online at Beautyhabit

Any Day Now by ALTAIA - Plus Some Insights From Sebastian Alvarez Murena

Any Day Now by ALTAIA

Any Day Now has joined the collection of ALTAIA in 2022 and is a spicy-woody rose featuring black pepper, Damask rose, Oud, patchouli, sandalwood, cedarwood, and amber.

"Nothing but a miracle could have produced a love story a hundred and fifty years in the making, and this proves that no matter what we think as we make our way through life, love is always just 'round the corner, ready to woo us away. All we have to do is keep our hearts open, and love will be caressing like the petals of a rose, deep as the roots of an oak." -Brand website.

This fragrance is a study in chiaroscuro where the bright side is provided by a high-spirited and passionate rose that contrasts with the darkness surrounding it. Nothing new, in theory, you might think; we've seen this before. The neo-gothic rose drenched in dark oud, all muddy and murky at the base from patchouli oils and bitten by flames of hot ambers, is a recurring template in all perfumery sectors with few, barely there, twists. It's as if all the combinations of this chypre type have already been tried, right? It requires an extensive imagination to avoid redundancy when working with these elements. Still, some houses, like Altaia, move away from the regular pattern of dark and murky combinations to break new ground, depicting a new, exciting biography for their rose through a well-thought-out dosage of each note surrounding the flower.

Any Day Now skips any ephemeral preliminary tones, diving directly into the charms of a kaleidoscopically rich rose, a rose with a hint of sweet spice and a fascinating, untroubled, and effortless charisma. 

Towards the base, the texture becomes silky, and a deep, ripe sweetness, like rose nectar, takes shape. It's precisely because of this that it appears beautifully candid to me, as I lose myself in my own thoughts while observing how it develops on my skin. The strength of this fragrance comes from its certainty of not having to be intrusive through a massive sillage. This is the type of lightness that I seek, especially when it comes to roses, combined with control and clarity, which seems so rare to encounter. Because usually when the oud joins the rose, things get too bold and heavy, yet here the peculiar, funky barnyard dimension of oud is absent, and only the quietest musky animalic shades, soft as kitten paws, are prevalent. In fact, lacking its raw authenticity, the oud only paints a diffused ombré effect on the delicate petals, creating depth and volume, while the touch of patchouli registers to complement the formula by subtly anchoring the scent in a fertile forest ground, like spreading a black velvet voluptuousness at the feet of the beloved, majestic rose. Therefore, the darkest elements are present but feel hushed, conspiring from underneath to create the best environment for this rose to bloom and shine in all its glory.

I had the opportunity to ask Sebastian Alvarez Murena (one of the founders of the Eau d'Italie and ALTAIA lines) a few questions about his brands and would like to share with you his answers:

Could you please tell us how it all started for you?

Eau d'Italie was born over twenty years ago for the 50th anniversary of Hotel Le Sirenuse. We decided to make a fragrance that would encapsulate the sensations of being on the terrace of the hotel, and we did so by working around a note of terracotta heated by the sun, the terracotta of the tiles and vases on the terrace. ALTAIA was born later on when Marina and I discovered the extraordinary connection between our families well before we met in Positano in 2001. In the mid-nineteen century, my great-great-great grandfather, General Bartolomé Mitre, became Argentina's first president. He passed a decree allowing foreigners to invest in Argentina, and there entered the scene a remarkable man called James Morrison, Marina's great-great-great-grandfather, who, from humble origins at the age of 32, had amassed one of the greatest fortunes in the United Kingdom. His family went to Argentina and built the railways, acting on the decree my ancestor had issued. 

And so we came up with the ALTAIA brand name, which stands for 'A Long Time Ago In Argentina.'

What role did perfume play in your life before you founded your brands? 

We've always been perfume lovers and enjoy both personal and home fragrances.

How would you define the style of your perfumes?

Contemporary, elegant, balanced (or at least we hope so!)

How do you source your ingredients?

We don't; the suppliers we work with do.

What is your favorite raw material?

We have no particular favorite raw materials. Rather, I would say that each fragrance calls for some specific raw materials to tell its story.

What inspires you? 

For the Eau d'Italie fragrances, well, Italy! And in particular, Positano and Le Sirenuse, which are a world on their own. Whereas for ALTAIA, both England and Argentina are sources of inspiration, as well as memories of our families.

Are there particular people you have in mind when you think of a new fragrance or a place or moment in time? 

People, no, not really. Whereas places and moments, yes, as explained above on how Eau d'Italie and ALTAIA were born.

What are the challenges you face when working on new creations?

The challenge is to make fragrances that not only please us but also the audience we are playing for, so to speak.

How do you explain the success of your brands?

I guess we have happily managed to speak to an audience that appreciates what we do.

Often brands collaborate closely with perfumers giving them specific briefs and suggestions with abstract ideas like emotions, nuances, and olfactive terms. Yet, there are cases when they give carte blanche, which allows the creator total liberty. Can you please describe to us what your approach is in the creative process? 

It changes from case to case, but I would say we are more of the first type.

I know it is impossible not to be biased about your Altaia and Eau d'Italie collections, but what fragrances do you like and wear the most from these two lines?

Both Marina and I have a special affection for the signature Eau d'Italie fragrance, as well as Acqua Decima and Jardin du Poète. We also wear Wonder of You and Yu Son from ALTAIA. That said, we most often wear the fragrances we are working on.

What are your projects for the future? Are you working on a new composition right now? 

Yes, of course! We are working on a new fragrance for Eau d'Italie and one for ALTAIA, but it's still a work in progress.

Photo by David Castillo (@espacioveintiuno)

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