May 30, 2025

Forbes.com

ALTAIA Woo(e)d Eau de Parfum - opens in new tab

ALTAIA Woo(e)d as seen on Forbes.com...

and available online at Beautyhabit

Fruity Florals Lead 2025 Perfume Trends, Plus Top New Scents To Shop

Classic perfumes will always stand the test of time, but if you’re looking for a trending option this summer, you can’t go wrong with a fruity floral. That’s especially the case for anything strawberry, which is dominating the category. But that doesn’t just mean dessert-esque fragrances—the note can go sophisticated and subtle. It’s part of the larger gourmand trend that has been leading the fragrance world and taking unexpected turns.

ALTAIA Woo(e)d Eau de Parfum

The clever name says it all: This woody scent is meant for wooing. Warm and intriguing yet grounding, it pulls people, sparking an attraction. Atlas cedarwood, Gaiac wood, leather, cardamom and cistus make for a spicy sweetness.

Photo by David Castillo (@davidcastillofotografo)

May 28, 2025

May 19, 2025

TheManual.com

Beautyhabit Fragrance Sample Program - opens in new tab

Men's fragrance shopping online? Here's how to avoid an expensive mistake.

This guide will help you shop for men's fragrances

For men shopping for fragrances online, their initial forays into the digital world can quickly become a maze that’s difficult to negotiate. The internet is a great place for men with fragrance experience to find good deals and explore new scents, but those who lack that experience are definitely at a disadvantage.

It’s not an unsolvable problem, though. There’s definitely a path for men to overcome their inexperience, but there are some things you need to know going into this process. To help, we turned to Karen Dubin, the founder of Sniffapalooza.com, for some tips on online shopping for fragrances.

When it comes to online shopping, most of us know the drill. We choose products with certain measurable attributes that are posted on the sites we explore, and we make judgments accordingly, along with some educated guesses.

But that’s not the case with men’s fragrances. They come in small packages that often come with big price tags, and there’s no way of knowing if we’ll actually like what we’re buying. Moreover, these products are described in glowing marketing language, which can make the process that much more confusing.

“It’s definitely a blind buy,” Dubin says. “It’s very comparable to buying something like wine, where you have to taste it to know if it’s going to be for you.”

But that’s not the only major issue in buying men’s fragrances. The scents and ingredients in these products react with our skin, and that process is different for everyone.

“Every formulation will react differently for everyone who tries it,” she explains. “It’s very individual, and some fragrances will vary more than others when it comes to trying them.”

Small samples and bargain hunting should be part of the approach

There are answers to these issues, however. The first is to do some in-person shopping, but not necessarily with a specific buy in mind.

“If you live in a city, you have a lot of choices,” Dubin says when asked about specific stores. “But most people can still get to a department store and try out every men’s fragrance they have. The men’s departments for fragrances in these stores have grown and expanded to an incredible degree, so you’ll have lots of choices.”

The prep work doesn’t stop there, though. There are deals to be had online in the form of samples, not to mention plenty of sites that offer them,” she says.

Dubin represents one of those sites. In addition to her role at sniffapalooza.com, she has a longstanding relationship with beautyhabit.com.

Discover the beautyhabit.com Fragrance Sample Program HERE.

“It’s a great way to establish a baseline,” she adds. “And you may even run into a fragrance you really like that becomes a favorite.”

It’s also an excellent way to save money. Sites like tomford.com, dior.com, and calvinklein.us come with a three-figure price tag for their premium fragrances, so buying a sample pack with smaller quantities is a much better approach.

These aren’t the only possibilities, however. Surprisingly, Dubin mentioned department store sites like Macy’s as possibilities for great online deals for sample packages. These stores may be vanishing dinosaurs in the brick-and-mortar world, but they’re still very involved in the men’s fragrance world, and they offer some great deals, too.

Do some extra homework

As solid as these approaches are, they do come with some potential blind spots if you don’t do some work to establish a solid knowledge foundation.

That includes the language as well. One key to navigating the marketing language associated with men’s fragrances is to know exactly what you’re buying and how long it will last once you apply the fragrance.

To wit: Eau de Toilette (EDT) is the term for the lightest concentration, and it typically lasts for 4-6 hours. Eau de Parfum is stronger and will last 6-8 hours or more. Parfum/Extrait is the highest concentration, and you can use this information effectively during the shopping process.

Finally, it’s important to have some knowledge about the men’s fragrances you’ll be seeing the most frequently as you explore this supposedly “masculine” world. Sandalwood is one of them, and cedar and pine are two others.

According to Dubin, sandalwood is one of the best when it comes to reacting similarly to the skin of most men. There are others, but it’s important to be open to new experiences as well. Some men may discover that a lighter fragrance like citrus works best when applied to their skin, while others may have a completely different experience with that particular scent. Keep in mind that there are dozens of sites and fragrances to explore, and the explosive growth in men’s fragrances means that new products will continue to appear at a dizzying pace.

“Personally, I love vetiver,” she says about this earthy, woody fragrance. “So that’s my example of coming up with a favorite. If there’s any new fragrance that features it, I’m almost automatically going to buy it and try it out.”

May 05, 2025

May 02, 2025

May 01, 2025

April 29, 2025

April 25, 2025

April 04, 2025

April 03, 2025

DailyCandidNews.com

Child Perfume Scented Candle as seen on TheCandidNews.com...

and available online at Beautyhabit

Upgrade Your Space with Child Perfume’s Luxe Scented Home Goods and Body Products.

Gentlemen, let’s talk about an easy way to elevate your home. Whether you’re entertaining guests, grinding through a work-from-home day, or just unwinding solo, the right scent sets the mood. A great candle doesn’t just freshen up your space—it signals sophistication and attention to detail. Enter Child Perfume’s Scented Candle, a home fragrance that makes an immediate statement.

A Cult Classic, Now for Your Home

If you’re unfamiliar with Child Perfume, it’s a legendary fragrance brand with a devoted celebrity following for over 20 years. Created by Susan D. Owens, the original Child Perfume is a signature blend of exotic florals, and now, that same olfactory magic is available in a home candle. The scent is undeniably luxe, featuring a lush combination of jasmine, tuberose, orange blossom, and magnolia. Floral, bold, and sophisticated—this isn’t your average home fragrance.

The Pro’s:

Design That Blends With Any Space
One thing I appreciate is how well this candle fits into any home aesthetic. The minimalist white casing is sleek and modern, ensuring it won’t clash with your decor. Whether your space leans industrial, rustic, or ultra-modern, this candle is a seamless addition.

Quality You Can Smell
Beyond aesthetics, the craftsmanship is impressive. Made with a 100% coconut and soy wax blend and a cotton wick, it’s free from phthalates, parabens, SLS, and silicone. Plus, it’s vegan and cruelty-free—so you can enjoy a luxury fragrance with a clean conscience.

A Worthwhile Investment—With Flexible Payment Options
At a time when groceries cost more than ever, dropping cash on a high-end candle ($65) might feel indulgent. Fortunately, Child Perfume offers Shop Pay, allowing you to break up payments. A nice touch for those looking to elevate their space without feeling the financial pinch all at once.

West Coast Love
Another detail I appreciate? Child Perfume is based in Agoura Hills, bringing a little California cool to their offerings. For those who love supporting independent brands with a strong heritage, this is one to keep on your radar.

Beyond Candles: The Full Collection
If you enjoy the candle, Child Perfume has an entire lineup worth exploring. From roll-on perfumes to body oils, their signature fragrance extends beyond home scenting into personal care. You can check out their full collection here.

Final Verdict? A Must-Have for Any Well-Scented Home
A refined home deserves a refined fragrance, and Child Perfume’s scented candle delivers. Whether you’re looking to impress guests or simply enjoy a little everyday luxury, this candle is an excellent pick.

Photo by Child Perfume.

March 23, 2025

March 17, 2025

Elevated Magazines

Eau d'Italie Acqua di Positano Eau de Parfum - opens in new tab

Eau d'Italie Acqua Di Positano Eau De Parfum as seen on Composure Magazine...

and available online at Beautyhabit

Acqua di Positano - The Fragrance of a "Dream Place"

Positano is “a dream place,” so writer John Steinbeck described it, “that isn’t quite real when you are there and becomes beckoningly real after you have gone.” Famed hotel and celebrity hotspot, Le Sirenuse Positano (www.lesirenuse.it/en ) is indeed a dream place, it has earned iconic status in the seven decades of its existence.

Once a family villa in a sleepy fishing village, now a destination known the world over, Le Sirenuse is celebrated in a fragrance collection, Eau d’Italie, created originally to honor the hotel on its 50th Anniversary. Now twenty years later Eau d’Italie celebrates the birthday of the original fragrance, the signature scent of this extraordinary five star hotel, with the launch of Acqua di Positano. a perfect summery blend of Salt Grains and Orange Flower Absolute, with sparkling top notes of Citron and Petitgrain (bitter orange).

After all, fragrance is the most irresistible way to keep the sun and sea of Italy’s Amalfi Coast close at hand every day. Acqua di Positano makes this dream come true, from $55 at Beautyhabit.com .

THE HOTEL IS THE STAR: LE SIRENUSE & CELEBRITIES

Earning a spot on the best of the Amalfi Coast lists from ELLE and Condé Nast Traveler, not to mention the status of inclusion in 50 Best Hotels in the World is simply a natural extension of the hospitality the Sersales have always offered: “Looking after guests, introducing them to the things locals love to eat and drink, telling them our stories and listening to their own.”

If you ask the hotel owners, the Sersale family, to tell you who their most celebrated guests have been, they’ll just say “too many to mention.” Although it’s clear the hotel itself is the “star” in any Positano scenario, scan the tabloids and the occasional celebrity mention pops up: Emily Ratajkowski sunbathing by the pool, Ian Somerhalder toweling off on the terrace, Mariska Hargitay visiting time and again, the Kardashians yachting in, Reese Witherspoon on her honeymoon, the list goes on and it goes back to the days of Elizabeth Taylor and Fellini. Positano has long been a haven for creative types, many now A-listers, even the Rolling Stones found sanctuary there. Mick and Keith wrote Midnight Rambler in Positano, a dark blues “opera,” as Keith calls the song, a commentary on The Boston Strangler, conceived oddly enough on vacation in a sunlit village. Mick is no stranger to the hotel, scan the web and there is grainy film of him at Le Sirenuse.

INTRODUCING ACQUA DI POSITANO: A FRAGRANT LOVE SONG

This year the most coveted scent among the artisanally authentic fragrances of Eau d’Italie, is sure to be Acqua di Positano the newest fragrance conceived by these award-winning fragrance founders, Marina Sersale and her husband, Sebastian Alvarez Murena. Green and woodsy, this aromatic citrus parfum is a delightful way to virtually visit the paradise that is Positano. No need to jump on a jet plane, or even wish for time travel, one spritz and you’re there, drinking wine with Keith while Mick plays the harmonica teased by an aromatic citrus breeze off the azure sea.

Photo by David Castillo (@davidcastillofotografo)

March 17, 2025

Elevated Magazines

Ligne St. Barth Fragrance and Skincare as seen on Elevated Magazines...

and available online at Beautyhabit

Ligne St Barth Homme - Skincare & Fragrance

St Barth’s natural elements deplete the skin, robbing it of elasticity and hydration, Rich Mango Butter Cream restores firmness, replacing stolen nutrients. When the sun sets and those legs ache from a hard day sailing or a few too many hours spent splashing among the waves, the evening elixir to take the edge off is the Relaxing Body Oil with Camphor & Menthol.

Elevated Magazines: Who does Ligne St Barth appeal to?

With a following - for decades now - of world travelers who seek natural luxuries wherever they go, Ligne St Barth is one of those “in-the-know” brands that’s quietly, secretly coveted. From fashionistas to CEOS and Supermodels Ligne St Barth’s healing oils, gels, and creams not to mention their luxe Caribbean-made fragrances have been a “bring home from St Barth” must have since the collection’s early days when founder now CEO, Hervé Brin, appeared on the beach selling tourists natural oils made from the plants in his garden from recipes handed down for generations. After all, Herve learned how to use natural ingredients from his grandmother, a descendent of the Island’s original settlers, the Arawak Indians. Repurposed, hand-labeled rum bottles were the original packaging for the line still crafted in small batches from the fruits, flowers and spices of the Caribbean. Ligne St Barth has its origins in a time well before ounces mattered and plastic was - when traveling - preferred.

Elevated Magazines: Why does Ligne St Barth have staying power?

It’s results-driven. The skincare and fragrances are made from the local plants and flowers, naturally delivering olfactory rewards as these pure formulations keep our skin and bodies youthful — with perfect travel-ready packaging. No wonder the line counts royals, power brokers and compelling men on the move including Steven Spielberg and Michael Kors, among its fans.

The super emollient-based skincare creams and lotions are indeed impressive and the fragrances equally so. With Caribbean elan the collection captures the nonchalance of St Barth. Essentials - a “maintenance tier” - are indulgent basics from Ligne St Barth. Whether you’re a sunworshipper or a shade-seeker, after a day at the beach what revitalizes? A head-to-toe scrub with Papaya Peeling Shower Cream regenerates and helps keep an even skin tone. Add a splash of invigorating fragrance, there are three stellar options for men from the Ligne St Barth Homme collection: L'Original, Islander, and Vetiver.

Still family-owned, Ligne St. Barth’s formulas date back generations.

Made from raw and potent fruits and flowers the products have hardly diverged from the original naturopathic remedies. What will you discover in the line? Pure avocados, aloe pulp, or squeezed mango-lime juice with herbs - an excellent a topical antiseptic that helps soothe burns, relieve aches, and naturally help repair sun-exposed complexions. Years, a century or so has passed since these natural cures were first used, so naturally, their effectiveness is proven over time.

Elevated Magazines: What is the basis of the Ligne St Barth formulas?

CEO Hervé Brin, who founded Ligne St Barth in 1983 and continues to steer this family-owned business, wants us to understand that Ligne St Barth “products and their healing properties come from plants with purpose.” Today, his grandmother’s concoctions are still the barometer for maintaining levels of excellence. “Potent, live actives” is Brin’s mantra for Ligne St Barth’s curative skincare, after all the line is genuinely a reflection of a childhood spent with a botanical pharmacy growing in his backyard.

Elevated Magazines: Jumping off a sailboat and heading to cocktails, what scent to have handy?

For that fragrant pick me up, bring along a Ligne St. Barth Homme Eau De Parfum: Try L’Original - citrusy with a splash of surf, or Islander- a modern spin on Bay Rum if a sunset cocktail is next on the agenda. Thinking a sensual, relaxing stroll on the beach is essential before the night is over? Then Vetiver, green, woodsy and smokey, is a must.

Elevated Magazines: Ligne St Barth skincare/bodycare has choices just for men?

Men shortlist Ligne St Barth skincare as go-to necessities on land or at sea. Mango seed oil, Caribbean sea water and shea butter are a potent healing combination for men, they smoothly deliver pure unsaturated fatty acids in the Moisturizing Facial Fluid boosting natural collagen production —where we need it most— where men can see the ravages of time from neck to pecs. Even though this easily absorbed facial fluid hydrates as well as a cream, it’s light and matte, a shine-free treatment. You could say it is a yachtsman’s best friend ready to defeat any challenges exposure to wind and sun may present.

Elevated Magazines: Where can one find Ligne St Barth?

Of course, you can find Ligne St Barth locally on the Island at the fabulous and famous Eden Rock Hotel. Arriving with immediate gratification being your goal, book for on-yacht service, the Eden Rock spa team will be ready the moment you dock. A facial, body treatment, full range of massages or a men’s rapid head, hands, and foot service on-yacht or on-land in the hotel’s superb spa, a Ligne St Barth spa experience is sure to help you face the music for a night of dancing at Nikki Beach.

Must haves before, during and after a trip to St Barth, Aloe Vera Gel with Mint as an after shave or post-sun soother; Avocado Hair & Skin Oil (a best seller and Claudia Schiffer’s go to for a day at the beach) or Coconut Dry Oil as a daytime/sun soothing, hydrating hair treatment and pre-shampoo protectant.

Back home and needing to replenish? Head to Beautyhabit.com and Island indulgence straight from St. Barth will be yours for days, weeks, months to come.

Photo by David Lewis Taylor

March 06, 2025

February 21, 2025

February 10, 2025

ComposureMagazine.com

Eau d'Italie Acqua Di Positano Eau De Parfum as seen on ComposureMagazine.com...

and available online at Beautyhabit

The Timeless Essence of Italy: Eau d'Italie's Journey into Perfumed Luxury

Eau d'Italie, a fragrance brand born out of the essence of Italy’s captivating beauty and culture, draws its inspiration from the enchanting Le Sirenuse Hotel in Positano. Founded in 2001 to celebrate the hotel’s 50th anniversary, Eau d’Italie emerged as a response to the unexpected cancellation of a grand event due to the 9/11 tragedy. From a contemplative moment on the terrace of the hotel in the winter of 2002, the idea for this fragrance brand was born, an idea that would capture the soul of Italy in each carefully crafted bottle. Over two decades later, Eau d’Italie has cemented itself as a contemporary classic, loved for its ability to encapsulate the essence of Italian beauty and sensuality.

At the heart of Eau d’Italie lies the desire to translate the intangible, the memories, the landscapes, and the emotions of Italy into scent. Their signature perfume, Eau d’Italie Eau de Parfum, is a perfect representation of Positano’s summer spirit, blending the warm, mineral scent of sun-heated terracotta tiles with refreshing bergamot and blackcurrant buds. Each fragrance tells a unique story, evoking moments and memories tied to specific places and sensations. From the delicate sweetness of jasmine flowers in Fior Fiore Eau de Parfum to the mysterious allure of frankincense at dusk, Eau d’Italie captures the most intimate and evocative notes of Southern Italy.

Acqua di Positano Eau de Parfum, the newest Eau de Parfum from Eau d’Italie, is a dream brought to life in a bottle. It transports the wearer to the sun-drenched shores of the Amalfi Coast, where the sparkling Mediterranean waters meet the earthy, sun-soaked cliffs. This scent is a tribute to Positano itself, with notes of Citron, Petitgrain, Grains of Salt, Orange Flower Absolute, Hedione, and Driftwood that make Acqua di Positano a timeless companion for the modern-day adventurer, inviting them to bask in the effortless elegance of Italy’s most picturesque coast.

In an exclusive interview with the founders of Eau d’Italie, Marina Sersale and Sebastián Alvarez Murena, we uncover the heart and soul behind this extraordinary brand.

Eau d’Italie is deeply tied to Italian heritage. Can you share the story of how the brand was conceived and the specific moment or inspiration behind its creation?

Eau d'Italie was born to celebrate the 50th anniversary of Hotel Le Sirenuse, in 2001. Originally a big party had been organized for October 2001, with people coming from all over the world. Then 9/11 happened, and the world changed: it was no longer a time for celebrations, so the party was canceled. One day in the winter of 2002, during the off season, the younger generation of the family was on the terrace of the Hotel, and the topic of the celebrations came back on the table: the 50 years of Le Sirenuse was something important, what could we do to celebrate? The idea of a fragrance came up – and mind you, at that time there were very few independent fragrance brands, and none done by a hotel – so we took it up… and 23 years later, here we are, with Eau d’Italie as now an Italian contemporary classic.

Each fragrance tells a story. How do you approach translating a place, memory, or emotion into a scent?

It depends; over the years we have developed various ways of doing it. Sometimes It’s about translating an abstract concept into fragrance, whereas other times it’s exactly the opposite: bringing into fragrance something that is already an already existing fragrant note. To give an example of each case, in the case of our signature Eau d’Italie Eau de Parfum, the idea was to create a fragrance that would encapsulate the sensations of Positano in summer, so we decided to work around an abstract concept, the idea of a note of terracotta heated by the sun, the terracotta of the hand-made tiles on the terrace of the hotel, and of the many vases and amphorae on it.

We focused on the slightly mineral scent they release when heated by the sun and thus was born the central note of Eau d’Italie Eau de Parfum, a warm mineral note around which we “embroidered” other classic notes from Southern Italy: bergamot and blackcurrant buds as top notes for freshness, a whiff of frankincense like the one coming from the Church in the evening. At the other end of the spectrum is Fior Fiore Eau de Parfum, on which the idea was to translate into the fragrance the voluptuous perfume of the hotel Sambac jasmines, which absorb the heat of the day and release it in the evening when it’s cooler.

Italy is renowned for its artisanal excellence. How do you incorporate traditional Italian craftsmanship into the creation of your perfumes?

Italy is a country where traditionally when one wants something, the first instinct is to get it done by an artisan. You need shelves, you call a carpenter. You want a table, you find some old tiles and have them mounted by an iron monger. You want a specific kind of shirt, you go to a shirt maker, and the same applies to basically all fields, clothes, shoes, decorations, you name it. The creation of perfumes the way we do it is exactly the same: we decide we want to do a certain fragrance. We go around finding the talents who will execute it, the right perfumer, the right paper supplier for the box, the right person for making the caps, and so on. It’s the way things have traditionally been done in Italy basically since…ever!

Over the years, how has Eau d’Italie evolved in terms of its philosophy, audience, or creative direction?

Eau d’Italie as a brand is a direct reflection of the personalities of its two founders, i.e. my wife and partner Marina Sersale and myself. It’s the way we interpret the beauty, glamour and chic of Italy and Le Sirenuse, and as such I think it directly reflects the way we have evolved along the years. When Eau d’Italie was born, more than twenty years ago, its packaging was very much avant-garde. Fast forward to our days, Eau d’Italie’s look is of a discrete chic, keeping in line with the personality of Le Sirenuse.

What challenges have you faced in maintaining authenticity and exclusivity in the niche perfume industry, especially in a market increasingly saturated with new brands?

I guess our take is that if you believe in what you do and give it your best shot, there will always be out there someone who “gets it”. At the same time, we think it’s important to always keep an open mind for what goes on in the world. We are fascinated by how much we learn every day and we try to always be ready to embrace new ways of doing what we love most: fragrance.

With growing awareness of sustainability in luxury industries, how does Eau d’Italie balance environmental responsibility with creating high-quality, luxurious fragrances?

It’s a communal, integrated effort of the whole fragrance and beauty industry, starting with the fantastic job our suppliers do and adding our little something every time we can.

Which fragrance from your collection do you consider the most iconic or representative of your brand, and why?

I would say Eau d’Italie Eau de Parfum because it resembles nothing that already existed nor exists now more than twenty years later, yet it stays enormously popular. It’s proof a number of people do follow their instincts on what they like.

Italy is a land of immense beauty and culture. How do specific Italian locations or traditions influence your creative process?

It’s like being imbibed in beauty, daily, in everything you see and do.

Have you considered collaborations with other creatives, such as artists, designers, or chefs, to further expand Eau d’Italie’s storytelling?

Not really, it’s not the way we work. In our work, the artists are the perfumers.

Looking ahead, what new directions or projects can we expect from Eau d’Italie? Are there untapped aspects of Italian culture you’d like to explore?

We always have new things slowly cooking, some see the light, others don’t, and others again do but years later. I would say the problem is more trying to limit the amount of new things we want to do!

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Eau d’Italie’s evolution has always been guided by a commitment to preserving authenticity while embracing the changing tides of time. The philosophy of creating exclusive, luxurious scents rooted in Italian culture remains steadfast, even as the perfume world grows more crowded. Trusting instinct and keeping an open mind to the world around them. Every fragrance, every note, is a result of this deep connection to Italy’s traditions and beauty.

With a future that looks both promising and expansive, Eau d’Italie continues to grow, constantly evolving, yet staying true to its origins. There’s always something new cooking in the background, some ideas percolating for the next fragrant masterpiece, an experience that invites us to breathe in the wonder of Italy once again.

Discover the scents of Italy that will transport you to the most enchanting corners of the country. Which fragrance will you let define your Italian dream?

Photo by David Castillo (@davidcastillofotografo)

January 29, 2025

UpscaleLivingMag.com

Eau d'Italie as seen on UpscaleLivingMag.com...

and available online at Beautyhabit

Le Sirenuse, Beautiful Resortwear

We all want to wear something floaty and twirl-worthy in midsummer. To go in for some nonchalant allure, beach-to-cocktail extravagance, and cocktail-to-party glam.

And some classy Capris.

Emporio Sirenuse features milk handloom linen blouses, oversized all-occasion sundresses, bandeau tops, Majolica blue silk crepe shirts, cinched waists, and layered ruffled skirts offering high-volume floatiness.

We can all be “Positanesi” and be elegant clothes-horses for the famous south Italian vertical town.

Positano is one of the chicest and most glamorous places in the world. An eighteenth-century palazzo, Le Sirenuse in Capri is one of the most famous hotels in the world. But it is not just a $1,400-a-night hotel. It is also a one-stop luxury shop with its own haute couture fashion brand and perfume collections. An emporium of the fabled Dolce Vita.

Its fashion range comprises sweetheart necklines, figure-hugging bodices, gathered mini-skirts, cropped bralettes, keyhole halters, removable halter straps, viscose georgette linings, 1590 euros off-the-shoulder silk crepe glam, round neck Mandarin collars, roundboat necks, lucent satin, cream carryover tunics, intricate embroidery from Agra and Chios to Karabuk, Batik, Girandola, Arizona and Sacred Bull prints, colors from poppy to ivory, dropped waists, bare backs, beaded waistbands, 100% cotton, 100% voile and everything “superlatively feminine”.

Just one of the head-turning stars of the collection is the Augusta dress in Orchidea silk inspired by the painting of Georgina O’Keefe.

And, of course, the iconic wide-leg hi-rise caftans.

Founded in 1993, the Milan-based Emporio Sirenuse resortwear and lifestyle brand translates the rich artistic culture and coveted lifestyle of the Terra Felix.

Carla Sersale and Viola Parrocchetti run the business combining “the vibrancy of Eastern inspirations with the elegance of the Italian Riviera.”

Says Viola: “When I design, I have in mind a sophisticated and worldly woman who appreciates beauty in every country and landscape.

Adds Carla: “Our collections represent, in clothing and style, what Le Sirenuse represents to the world. Viola takes the Italian summer as a mindset, and adds layers of inspiration from around the world.”

The menswear range includes Espiga espadrilles, Polos, Hawaiian shirts, and swim trunks after Allegra hicks. As well as a white bathrobe!

And then there is the chicest of chic perfume to consider.

“We created our first fragrance, Eau d'Italie, to celebrate Hotel Le Sirenuse’s 50th anniversary in 2001,” says Rome-born Marina Sersale, whose family opened their house as a hotel in 1951.

“We drew inspiration from my childhood memories of the happy times she spent there as a summer home. First among these was the recollection of racing my sister Giulia and brother Antonio barefoot across the hotel’s terracotta-tiled terraces. A particular olfactory memory – warm terracotta tiles heated by the sun – has stayed with me and is the central note around which we structured this fragrance which is still the hotel’s signature scent.”

With Argentinian partner journalist Sebastián Alvarez Murena, photographer Marina created Eau d'Italie – the essence of Italy. As well as body care, home fragrance, tableware, and glassware ranges, the $200 perfumes have become more exclusive.

Continues Marina: “Marvelling at the glamorous and beautiful women who danced on the terrace with suave men in tailored dinner jackets, wild herbs, and lemon flowers, the salty sea breeze, incense from the churches after the evening Mass, these recollections have informed our scents.”

"Working with French perfumer Bertrand Duchaufour, the fragrances are a Grand Tour of Italy”. The collection includes Mystic Sunset, Graine de Joie, Jardin di Poete, and Un Bateau Pour Capri.

In 1938, film star Greta Garbo vanished. She was discovered with her new lover in Ravello on the Amalfi Coast, surrounded by roses. “To this tale of love, we dedicated Rosa Greta. Fior Fiore evokes the jasmine around the hotel’s Aldo’s Bar. Au Lac is a delicate floral inspired by the secret love affair between Italian Princess Vittoria Colonna and the artist Umberto Boccioni, one of the founders of the Italian Futurist movement.

“Inspired by our walks along The Path of the Gods – the beautiful mountain trail that goes all along the Amalfi’s Divine Coast, Acqua Decima is an ode to the sun and to the joy of life.”

Adds Sebastian: “The brand, with its twin mermaid logo, has become the ambassador of a certain cosmopolitan Italian style, at home in Positano.”

The Sersale family originally came from Naples. Cardinal Antonino Sersale was the city’s archbishop for more than twenty years and was nearly elected pope in 1769.

Siblings Anna, Aldo, Paolo, and Franco Sersale moved to the Villa Giulietta in Positano to escape the summer heat of Naples. In 1944, Paolo was mayor between 1944-1960. The hotel was an army rest resort. John Steinbeck was a hotel guest.

“We went to the Sirenuse, an old family house converted into a first-class hotel, spotless and cool, with grape arbors over its outside dining room. Every room has its little balcony and looks out over the blue sea to the islands of the Sirens from which those ladies sang so sweetly”.

The hotel is decorated with mementos from the travels of the late Franco Sersale who designed the hotel’s pool terrace and panoramic, bougainvillea-clad La Sponda restaurant. His son Antonio and daughter-in-law Carla have brought a contemporary feel with British curator Silka Rittson-Thomas with major installations by Martin Creed, Stanley Whitney, and Caragg Thuring. Guilia is responsible for the hotel’s plants and flowers. Le Sirenuse is a long-time member of The Leading Hotels of the World.

Concludes Carla about her globally popular Mediterranean wardrobe: “Emporio Sirenuse gives you a look while sashing from beach to bar!”

Hotel photo by Roberto Salomone

Product photos by David Castillo (@davidcastillofotografo)

January 27, 2025

AmarenaMag.com

Eau d’Italie Mystic Sunset Eau de Parfum - opens in new tab

Eau d'Italie Mystic Sunset Eau de Parfum as seen on AmarenaMag.com...

and available online at Beautyhabit

Meet Mystic Sunset, the Eau de Parfum created by perfumer Marie Salamagne. This fragrance not only evokes the magical atmosphere of the mythical sunsets in Positano, but also invites you to embark on an unforgettable sensory journey.

With vibrant sunset-inspired hues including intense reds, deep oranges and fiery pink, fashion is constantly reinventing itself, reflecting nature's most captivating shades. In this context, why not dive into the twilight hues trend with Mystic Sunset, the Eau de Parfum from renowned fragrance creators Eau d'Italie. This family, famous for its connection to the iconic Le Sirenuse Positano hotel, invites us to experience a unique sensorial journey.

Located on the Amalfi Coast in the Campania region of Italy, Le Sirenuse is an iconic location of undeniable beauty, known for its breathtaking views of the Tyrrhenian Sea. It is no wonder that this spectacular destination has fascinated prominent figures in history, from the ancient Romans to contemporary celebrities. Positano’s mystical sunsets, with their play of light and shadow, have inspired artists and dreamers throughout the centuries, turning every sunset into an unforgettable spectacle.

Mystic Sunset is a luxurious, modern fragrance with a gourmand profile that awakens the senses. Its composition is enveloping and captivating, with a delicate blend that combines floral, fruity and sweet notes, without leaving aside a slight acidity that makes it even more interesting. The exquisite and exotic notes of saffron bring an intimate closeness to the deep floral heart of the fragrance. At the core of this creation, the sweetness of blackcurrant is perfectly balanced, creating an intriguing contrast with a suggestive sugar cane base note.

This fragrance is not just a perfume; it is a tribute to the very essence of Positano and its surroundings. When applied, you are transported to the cobbled streets of the village, where the scents of the sea and wildflowers intertwine, evoking a sense of freedom and adventure. Mystic Sunset invites each person to discover their own narrative, to immerse themselves in the warmth of the sunset and to be carried away by the excitement of the unknown.

Whether you wear it for a special occasion or as part of your daily routine, Mystic Sunset will accompany you, reminding you of the beauty of fleeting moments and the magic found in every sunset. Allow yourself to enjoy this sensorial experience and let the fragrance envelop you, becoming part of the history of this iconic destination.

Photo by David Castillo (@davidcastillofotografo)

January 13, 2025

HarpersBazaar.com.au

Eau d'Italie Morn To Dusk Eau de Parfum - opens in new tab

Eau d'Italie Morn To Dusk Eau de Parfum as seen on harpersbazaar.com.au...

and available online at Beautyhabit

What is a gourmand fragrance? Explaining the tempting scent trend.

These fragrances are irresistible, even if you don’t have a sweet tooth.

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses.

It was the caramelized sugar and spiced saffron notes of Maison Francis Kurkdijan Baccarat Rouge that began to change our taste in fragrances in 2021. Then in 2024, Sabrina Carpenter’s cherry connotation had us head over heels for a cheeky, sultry scent. Even millennials and minimalists were tempted by the sweeter You Rêve eau de parfum edition of Glossier’s much loved musk. This year continues to serve up gourmand scents, edible accords and sweet notes as the most irresistible fragrance trend.

Below, BAZAAR breaks down everything you need to know about gourmand perfumes with guidance from scent expert and MECCA Fragrance Education Lead, Steven Ross Glyde.

What is a gourmand fragrance?

“Gourmand refers to fragrances or fragrance notes that smell edible, good enough to eat,” says Steven Ross Glyde, MECCA’s Fragrance Education Lead. Think of notes like sweet vanilla, caramel, coffee and honey accords, plus fresh fruits like watermelon, grapefruit and peach. Glyde notes that vanilla and pistachio are proving popular in perfume, and tomato summer is still going strong for candles and home fragrance.

Is vanilla a gourmand scent?

Yes, vanilla is a gourmand. “Vanilla is a lot more nuanced and complex than most people realise,” explains Glyde. “There is that classic, sweet vanillin scent and this is a synthetic vanilla that smells a lot like what we use in baking,” explains the expert. But, “if we look at a real vanilla absolute, this will actually have rich, leathery facets with chocolatey accents. Vanilla absolute is warm and enveloping, often described as having a rum-like quality,” Glyde continues. For three unique interpretations of the note, Glyde describes Ellis Brooklyn Vanilla Milk eau de parfum as “decadent”, Eau d’Italie Morn to Dusk eau de parfum as “effortless” and Diptyque Eau Duelle eau de parfum as “sophisticated” — something for everyone.

In the right hands, this makes vanilla fragrances far more complex than expected. “The art of perfumery allows an artist to highlight unique facets of the vanilla when bringing their creations to life. Modern perfumery is always finding unique ways to use various expressions of vanilla to create these incredible tapestries of scent that celebrate the comfort and decadence of vanilla,” says Glyde.

What perfumes have a hint of vanilla?

“Vanilla fragrances always hold a special place in the hearts of our customers,” says Glyde, citing Maison Francis Kurkdjian Gentle Fluidity Gold Eau de Parfum and Maison Crivelli Hibiscus Mahajád Extrait de Parfum as favourites at MECCA. For those already smitten with vanilla scents, “Morn to Dusk from Eau d’Italie is the next fragrance you need on your radar! It is everything you want from a vanilla while remaining delicate, sophisticated and timeless,” shares Glyde.

Photo by David Castillo (@davidcastillofotografo)