Yu-Be (pronounced "YOO-BEE")
It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. Through a specially developed manufacturing process he created a highly concentrated glycerin-based, vitamin-enriched moisturizing cream that could replenish lost moisture without any greasy mess. Yu-Be has gone on to become one of the longest and best-selling skin care products in Japan today.
Mr. Nowatari chose to sell his product as a non-prescription “medicated/ vitamin-enriched” moisturizing cream so families would know it was for their use on tough, dry skin -as opposed to other “beauty,” “wrinkle” or “anti-aging” creams on the market. In the years since its birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of families have used the concentrated formula on all types of dry skin – from split cuticles and cracked heels to diaper rash – even frostbite – and to this day refuse to use anything else.
Moisturizing Skin Cream
Yu-Be (pronounced "YOO-BEE") is the #1 selling medicated, vitamin-enriched skin care cream in Japan.
Yu-Be is a Glycerin-based moisturizing cream enriched with Vitamin E, Vitamin B2 and Camphor.
It's the uniquely high Glycerin content and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets it apart from other creams.
Moisturizing Body Lotion
This unique blend of vitamin E, B2 and camphor provides ideal daily hydration and protection for many troublesome dry skin conditions.
The perfect year-round, all-over body moisturizer.
Smooth, easy-to-apply glycerin lotion helps hydrate, soothe and smooth dry, sensitive skin.
Moisturizes and protects against dry skin during the cold months - then soothes sunburns and replenishes moisture in the summer.
Yu-Be Lip Therapy is an ALL-NATURAL lip balm (stick) manufactured in the USA.
The ingredients are based on the original 50 year old Japanese Yu-Be formula and includes Vitamin E and camphor.
This product is highly effective for moisturizing, healing and soothing dry chapped lips.