Yu-Be

Yu-Be (pronounced "YOO-BEE") 

It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. Through a specially developed manufacturing process he created a highly concentrated glycerin-based, vitamin-enriched moisturizing cream that could replenish lost moisture without any greasy mess. Yu-Be has gone on to become one of the longest and best-selling skin care products in Japan today.

Mr. Nowatari chose to sell his product as a non-prescription “medicated/ vitamin-enriched” moisturizing cream so families would know it was for their use on tough, dry skin -as opposed to other “beauty,” “wrinkle” or “anti-aging” creams on the market. In the years since its birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of families have used the concentrated formula on all types of dry skin – from split cuticles and cracked heels to diaper rash – even frostbite – and to this day refuse to use anything else.


Yu-Be

Body Moisturizers

Remedies + First-Aid

Lip Care

Men's Bath + Body

Brand

clear
Moisturizing Skin Cream Quick Shop
Moisturizing Skin Cream
Moisturizing Skin Cream
$16.00

Moisturizing Skin Cream

SKU: 12764

Yu-Be (pronounced "YOO-BEE") is the #1 selling medicated, vitamin-enriched skin care cream in Japan.

Yu-Be is a Glycerin-based moisturizing cream enriched with Vitamin E, Vitamin B2 and Camphor.

It's the uniquely high Glycerin content and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets it apart from other creams.

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Moisturizing Body Lotion Quick Shop
Moisturizing Body Lotion
$29.00

Moisturizing Body Lotion

SKU: 18255

This unique blend of vitamin E, B2 and camphor provides ideal daily hydration and protection for many troublesome dry skin conditions.

The perfect year-round, all-over body moisturizer.

Smooth, easy-to-apply glycerin lotion helps hydrate, soothe and smooth dry, sensitive skin.

Moisturizes and protects against dry skin during the cold months - then soothes sunburns and replenishes moisture in the summer.

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Lip Therapy Quick Shop
Lip Therapy
$5.00

Lip Therapy

SKU: 16490

Yu-Be Lip Therapy is an ALL-NATURAL lip balm (stick) manufactured in the USA.

The ingredients are based on the original 50 year old Japanese Yu-Be formula and includes Vitamin E and camphor.

This product is highly effective for moisturizing, healing and soothing dry chapped lips.

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