Shinto Towel combines over 100 years of knowledge and technical experience with an eye for innovation to create premium towels that disrupt the status quo. Their towels are characterized by their superior absorbency, luxurious softness, and a trademark handfeel that’s achieved through atozarashi, a post-weave refining process that removes all traces of starch, oils, and impurities from the fibers and results in an addictive fluffy texture.