Serge Lutens, the man behind the brand, is considered an artistic legend with creative endeavours that include photography, filmmaking, perfume art-direction and fashion. Serge Lutens draws inspiration from many sources, from his beloved Marrakesh, where he lives part of the year, to literary and visual descriptions of fragrances that move him.
His exclusive boutique Les Salons du Palais Royal, in Paris is considered by many to be the most beautiful perfumery in the world.
"A unique place in the world where one would come as an enlightened being to define oneself through one's perfume, in order to stand out from the identity-free crowd which previous times had imposed upon us." - Serge Lutens