Rare Elements

Could a collaboration between a well-known Beverly Hills Salon Owner and a Fashion Model create anything but a perfect hair product?

Having been a leading Salon Owner for 18 years, John Amato went on to develop a natural hair care line that would satisfy the demands of both beauty professionals and their clientele. Partnering with former model Teri LaVerne, who experienced firsthand the damaging effects of weekly photo shoot styling.

Together, they elevated the expectations for the eco-chic generation of today by proving that you don't have to sacrifice high-performance when it comes to selecting a healthier alternative. The goal was to escape the ordinary and explore the wealth of natural healing elements that would help “Reverse the signs of aging hair”. Enter the world of Eco-Luxury Hair Care.


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