Sourced and powered by the science in nature. Founded in 2008 in Beverly Hills California, Rare El’ements began as a simple and distinct hair collection and has become one of the most respected clean beauty products around the world. The collection includes pure botanicals, exotic rain-forest butters, nourishing nut oils, and the energy giving aroma of essential fragrances. The collection features strategically selected active ingredients for their extraordinary ability to penetrate, rejuvenate and restore the hair’s structural integrity.