In the early 2000s, Max Kater was a Mom with a problem. The former Fashion and Beauty Editor found the traditional cleaning products she was using at home weren't only uninspiring: they were making her baby’s allergies worse every time she used them. Something had to change. So after working with a natural lab in Australia, she developed her own plant-based housecleaning and personal care products that were natural and effective. And of course, they had to look good and smell amazing! Murchison-Hume think practicality, beauty and sustainability can happily co-exist (even under the kitchen sink).