Mini Bloom was created out of the love for their children, their shared passion for using clean, efficacious products, and a desire to offer safe and trusted skincare items to all babies, every mama, and to anyone looking after them. For Lauren Wolk- Goldfaden, the experience of becoming a new mother was in equal parts full of an incomparable joy, and an overwhelming set of demands and challenges. One challenge she hadn’t predicted having to face was the frustration she felt in her efforts to find products to use on her daughter’s newborn skin she could trust with complete confidence. Products that were gentle, effective, developed naturally, and free of both chemical irritants and harmful substances. What she discovered was that there was a plethora of unnatural ingredients hidden in the language of many skincare formulas marketed as safe for babies, children and the environment. And from the start of motherhood, and the very first spark of Lauren’s curiosity to bring what she could not find to market—a line of nourishing, effective, worry-free products to use first on her daughter, and when the time came, eventually her son—meeting Alicia Brammer changed her life.