Maxwell Rennie loves the healing properties given to us by Mother Earth and had the idea of creating Palo Santo matches. The Peru supplier he selected, plants young Palo Santo trees and cares for each one individually. This supplier allows the trees to fall naturally in their own time, then allows them to lay in that spot for 5-10 years before harvesting. It is important to Max, and the supplier, that for as many trees used, just as many are being replanted.