One of the sole focuses of Lulu Organics is accessibility. They want their products to be simple, affordable and the ingredients to read as if you’re reading a home recipe. They focus on quality, sustainability and strive for zero waste. Being one of the first organic dry shampoos on the market, she encouraged people to bathe less to not only save water but to make for a healthier head of hair and a healthier body. She chose organic, non-gmo cornstarch instead of talc, an ingredient that is actually not even sourceable in America!