Known for her elegant simplicity, Jin Soon Choi is one of the most influential nail artists in the industry. Born in Korea, Jin moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist.
Jin soon earned a loyal following as the go-to manicurist of top editors, photographers, designers and celebrities. Crowned the "Nail Guru" by The New York Times Magazine, Jin is best known for her ability to pinpoint current and emerging trends and translate them into the art of nail design.
The range of shades includes those named by models she regularly works with, and is 5-free (of harsh chemicals) and formulated with high-tech polymers and resins that ensure long wear and a shiny finish.