Created in Florence, Italy by natural pharmacist and renowned perfumer, Dr. Giovanni di Massimo, the fragrances of i Profumi di Firenze are inspired by the secret Renaissance formulas of Catherine de Medici and her perfumers known as the “Muschiari.” During this epoch, Florence was considered the world capital of perfume—a city resplendent with exotic spices, aromatic elixirs and the most luxurious fragrance ingredients. This legacy of Italian craftsmanship of the highest caliber and refined history instills each i Profumi di Firenze creation.