Herb Lester Associates
Herb Lester was started in 2010, making simple folded guides to the cities they love. They still publish these guides, and have gone on to expand their range, publishing books and a selection of products: notepads from fictional hotels; mini menu translators; playing cards with useful phrases for travelers; tear-resistant luggage tags. It’s their intention to have a distinctive voice and follow their interests rather than respond to passing fashions. Everything they include in their guides and everything they do is because they like it and think their readers will too.