Davids premium natural toothpaste is made using the highest quality natural ingredients to safely & effectively whiten teeth, fight plaque, and freshen breath. They are also committed to using premium USA origin ingredients for the highest quality possible and to support American jobs.
In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using, and found that many of the ingredients were unhealthy. After looking for a better alternative, and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible, thus Davids was born.
Fluoride Free - Sulfate Free - (No SLS) - No Artificial Flavors, Sweeteners, Colors, or Preservatives - Cruelty Free