A VRAI shampoo and haircare product suitable for all hair types.
Its formula, ultra-rich in Aloe Vera, softens hair and makes it easy to detangle.
Ingredients + Benefits
*Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.
It was shortly before the First World War that Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms. Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions.
This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company.