Santa Maria Novella Idralia Serum (30 ml)
Santa Maria Novella Idralia Serum - Product droplet
Santa Maria Novella Idralia Serum - Product shown without box
Santa Maria Novella Idralia Serum - Product displayed on marble counter

Santa Maria Novella

Idralia Serum

SKU: 47670

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The Idralia Serum is part of the daily hydration routine created from the iconic Idralia Cream by Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them.



The Idralia Serum is formulated with 3 different types of hyaluronic acid which act on the three levels of the skin thanks to their different molecular weight. A serum that is activated three times: it quenches the deep layers, restores the superficial layers, and provides immediate soothing and plumpness to the outer layer. It also features the elegant Gardenia Rose fragrance.


Apply a few drops on the cleansed face before the cream.

It can be used both in the morning and in the evening.

Ingredients + Benefits

Aqua (Water-Eau), Propanediol, Sodium Hyaluronate, Ceratonia Siliqua (Carob) Seed Extract, Caprylyl/Capryl Glucoside, Sodium Benzoate, Hydroxyacetophenone, Parfum (Fragrance), Sodium Cocoyl Glutamate, Citric Acid, Polyglyceryl-6 Oleate, Glyceryl Caprylate, Sodium Surfactin.

Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Brand Info

Santa Maria Novella Pharmacy (Officina Profumo-Farmaceutica di Santa Maria Novella) is probably the oldest pharmacy in the world that is still in operation. Dominican monks established the apothecary when they began growing herbs to make salves, balms and medicines for use in their infirmary. News of the extraordinary quality of their products spread far and wide. In 1612, the monks opened their doors to sell to the public.

The pharmacy still uses only natural raw materials of the highest quality and continues to follow the ancient procedures originated by the Founding Fathers. Most of the medicinal herbs used are grown locally. Products are never tested on animals.

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