The only shampoo you'll ever need. The Foundation Shampoo lathers beautifully, using clean, coconut-based surfactants to gently remove build-up, creating a perfect foundation for styling, with the softest natural movement. Suitable for all hair types and textures.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Push down and twist counterclockwise to unlock your pump for the first time.
Soak hair and massage shampoo into roots. Rinse out thoroughly. Shampoo a second time for a salon-grade cleanse. Follow with the Foundation Conditioner for your most beautiful hair.
Key Ingredients: Ginger Root A natural anti-inflammatory that soothes irritation and itchiness of the scalp.
Frankincense An ancient ingredient which promotes scalp restoration by improving blood circulation.
Grape Extract An emollient rich in antioxidants and vitamin E, is an excellent ingredient for preserving hair color and protecting dry hair from breakage.
Walnut Oil Contains Omega-3 fatty acids, which help to strengthen strands and protect hair from damage.
Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.
RŌZ (pronounced “rose”) is vegan, organic, sustainably-sourced and cruelty-free haircare inspired by nature and driven by performance. Meticulously crafted, curated and mindfully-made, they strive to restore hair to its natural state: nourished and balanced.
"Awesome product! An Allure Best of Beauty 2023 winner I had to try in the travel size. Makes my hair's natural bounce & texture come through & I dye & heatstyle my hair. It almost clarifies it because it cleanses so well., just wish it lathered better, but them it would probably dry out my hair."
— Ashley (5/5)
Fabulous 👌
"Amazing shampoo everything from the texture, scent the fact the way it made my scalp feel"
— Tiffany B. (5/5)
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