Yu-Be Pure Hydration Cream (1.35 oz)
Yu-Be Pure Hydration Cream with box
Yu-Be Pure Hydration Cream - product smear on hand
Yu-Be Pure Hydration Cream in basket with sliced lemon - beauty shot


Yuzu Pure Hydration Cream

SKU: 43262

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Experience pure hydration as you bathe in the refreshing floral and citrus aroma of the Yuzu Pure Hydration Cream! Give yourself the pampering you deserve and rejuvenate your skin with this exquisite moisturizer that's been carefully crafted with Japan's golden citrus treasure, the yuzu fruit.

Just as powerfully hydrating and nourishing as the Original Formula, but made specifically for sensitive skin users.


- Non-greasy and absorbs into the skin quickly.
- Stays locked in and keeps your skin moisturized for up to six hours after application.
- Instant, visible relief.
- Hypoallergenic and safe for children.
- Enriched with Vitamins B6 and E.
- Cruelty, Alcohol, and Paraben Free.
- Petroleum Oil Free (non-clogging).
- Donations made to Feeding America with every order placed.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients + Benefits

Glycerin, Aqua (Water), Stearic Acid, Isopropyl Myristate, Glyceryl Stearate SE, Triethanolamine, Glyceryl Stearate, Sorbitan Stearate, Stearyl Alcohol, Hydrogenated Coco-Glycerides, Yuzu Fragrance, Polyglyceryl-3 Distearate, Polysorbate 80, Tocopheryl Acetate (Vitamin E), Pyridoxine HCL (Vitamin B6).

Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Brand Info

It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. Through a specially developed manufacturing process he created a highly concentrated glycerin-based, vitamin-enriched moisturizing cream that could replenish lost moisture without any greasy mess. Yu-Be has gone on to become one of the longest and best-selling skin care products in Japan today.

Mr. Nowatari chose to sell his product as a non-prescription “medicated/ vitamin-enriched” moisturizing cream so families would know it was for their use on tough, dry skin -as opposed to other “beauty,” “wrinkle” or “anti-aging” creams on the market. In the years since its birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of families have used the concentrated formula on all types of dry skin – from split cuticles and cracked heels to diaper rash – even frostbite – and to this day refuse to use anything else. This product is highly effective for moisturizing, healing and soothing dry chapped lips.
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