No. 723 Laundry Detergent

No two roses are the same. Inspired by the complex Damask rose, The Laundress paired the No.723 scent with their bestselling Signature Detergent for a sensorial washing experience that blooms throughout the laundry cycle. Mysterious and alluring, yet fresh—this formula whitens, brightens, preserves color, and removes stains from everyday laundry.

The Damask rose is at the heart of No.723 surrounded by a chorus of geranium, jasmine, and lily of the valley deeply grounded with the velvety, spicy warmth of guaiacwood and amber.

Nontoxic, biodegradable, and allergen-free.
Color and texture may vary with natural ingredients.
Free of petroleum, phosphate, phthalates, and artificial color.
Cruelty-free. No animal by-products.
All The Laundress products are tested on Gwen & Lindsey.
Made in the USA

CAUTION: Keep out of reach of children. Avoid contact with eyes. Do not ingest. If swallowed, seek medical advice.

Plant-Derived Anionic and Nonionic Surfactants, Stain-Fighting and Cleaning Enzymes (Protease, Amylase, Lipase), Mineral-Derived Cleaning Enhancers (Sodium Gluconate and Calcium Chloride), Essential Oils, and Fragrance

Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Gwen Whiting and Lindsey Boyd weren't always international soap mavens, delighting fashionistas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world's best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University's Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care - and The Laundress was born!