Soften, fluff, and scent your laundry with the alluring aroma of No.723, a spicy, reimagined take on rose and The Laundress's newest scent! This plant-derived fabric softener is designed to be the perfect complement to No. 723 Laundry Detergent. It decreases drying time, reduces wrinkles, and eases ironing while also eliminating static cling.
The Damask rose is at the heart of No.723 surrounded by a chorus of geranium, jasmine, and lily of the valley deeply grounded with the velvety, spicy warmth of guaiacwood and amber.
Color and texture may vary with natural ingredients.
Free of petroleum, phosphate, phthalates, and artificial color.
Cruelty-free. No animal by-products.
All The Laundress products are tested on Gwen & Lindsey.
Made in the USA
CAUTION: Keep out of reach of children. Avoid contact with eyes. Do not ingest. If swallowed, seek medical advice.
Effective in all water temperatures.
Recommended for everyday laundry except synthetic fabrics, silk, and wool.
Add to the fabric softener dispenser and launder as follows:
Ingredients + Benefits
Plant-derived Anionic and Nonionic Surfectants, Stain-fighting and Cleaning Enzymes (Protease, Amylase, Cellulose, Lipase), Mineral-derived Cleaning Enhancers (Sodium Gluconate and Calcium Chloride), Essential Oils and Fragrance.
Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.
Gwen Whiting and Lindsey Boyd weren't always international soap mavens, delighting fashionistas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world's best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University's Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care - and The Laundress was born!