Phytargent Brightening Shampoo

SKU: 24706

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For Gray, White and Platinum Blond Hair.

A brightening shampoo for gray, white, and platinum blonds that neutralizes brassiness, banishing dullness and yellowing tints. 


An exclusive synergy of tinctorial plants adds sparkling brilliance to white, gray and platinum blonde hair while neutralizing brassiness. Highly concentrated in cornflower extract, known for its softening properties, this gentle cleanser leaves hair hydrated and incredibly soft to the touch.


• On wet hair, apply a quarter size amount and gently massage into a lather.
• Rinse.
• Repeat, leaving the lather on for 2 to 3 minutes.
• Rinse thoroughly.

Phyto Tip:
• Suitable for platinum blondes to prevent the hair from yellowing.
• Use once or twice a week.
• Alternate with a daily shampoo, such as PHYTOJOBA shampoo.

Ingredients + Benefits

Active Ingredients:
Cornflower extract (50%), 3 tinctorial plant extracts (walnut leaf, rhatay root, and broom).

Water (Aqua), Sodium Laureth Sulfate (Botanical Origin), Magnesium Laureth Sulfate (Botanical Origin), Cocamidopropyl Betaine (Botanical Origin), PEG 150 Distearate, Laneth 10 Acetate, Polyquaternium 10 (Botanical Origin), Guaiazulene (Botanical Origin), Fragrance (Parfum) (Parfum), Phenoxyethanol (Preservative), Parabens (Ethyl, Butyl, Methyl, Propyl) (Preservative), Imidazolidinyl Urea (Preservative), Citric Acid, Basic Red 76 (Cl 12245), Basic Blue 99 (Cl 56059).

*Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Brand Info

In the lush countryside of Southern France, the most alluring plants grow. It was nearly 50 years ago and in this fertile land that Mr. Patrick Ales, one of Paris’ legendary hair stylists, captured this magic and married his two passions: hair and plants. A true visionary, Mr. Ales paved the way for botanical hair care long before the emergence of environmental awareness and “green” hair care trends.

PHYTO continues to explore the world in search of the finest ingredients. Overall, their formulas contain over 500 active botanical ingredients and are 95% botanical. Their scientists extract the most active molecules found in the root, flower, bud, fruit, resin, or seeds.
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