Koh Gen Do Maifanshi Moisture Foundation (20 g, Cool (003)
Koh Gen Do Maifanshi Moisture Foundation skin tone color chart


Koh Gen Do

Maifanshi Moisture Foundation - Cool (003)

SKU: 34118

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High definition coverage

A cult-favorite for over twenty-five years, their iconic Moisture Foundation was created in the early days of high definition filming.

Decades later, it remains an insider favorite for skin-pampering ingredients that enhance the beauty and luster of your natural skin tone. The feather-light foundation boasts the coverage of a cream with the flexible and comfortable moisture of a liquid. Light-diffusing mineral pigments visibly blur pores, fine lines and imperfections while plant-powered moisturizers contribute to lasting skin health.

whowhatwear.com named Maifanshi Moisture Foundation as the "Investment Piece" on their list of best sweatproof foundations.


• Infused with 80% moisturizing ingredients
• Mineral pigments visibly smooth skin and blur imperfections
• Enriched with hydrolyzed yeast and aloe extract to continuously moisturize skin
• Contains T3 Oil-- their signature blend of jojoba oil, olive squalane and shea butter—to leave skin soft and supple
• Safe for all skin types, even very sensitive skin
• Sheer to medium buildable coverage
• Long-lasting, natural finish
• Not Tested on Animals
• Formulated without Artificial Colors, Synthetic Fragrance, Mineral Oil derived from Petroleum, Paraben
• Gluten-Free


Prep skin with Makeup Color Base to create a smooth canvas.
Apply foundation in sheer, build-able layers.
Pat the foundation into the skin at all angles to blur lines and pores.
Allow each layer to set before the next layer is applied.
If desired, finish with powder to set.

Ingredients + Benefits

Water, Isotridecyl Isononanoate, Octyldodecyl Lanolate, Sorbitan Isostearate, Cyclopentasiloxane, Butylene Glycol, Glycerin, Tribehenin, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Butyrospermum Parkii (Shea Butter), Hydrolyzed Yeast Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Magnesium Sulfate, Oleyl Alcohol, Phenoxyethanol(+/-) Talc, Titanium Dioxide, Iron Oxides, Aluminum Hydroxide.

Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Brand Info

Born in Tokyo and raised on movie sets around the world, Koh Gen Do combines the planet’s most precious botanicals with Japanese skincare technology to nourish and protect your complexion’s natural ability to regenerate and thrive.
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