Flyte.70 The Fundamental.Mascara (10 ml)
Flyte.70 The Fundamental.Mascara - Product smear showing color/texture
Flyte.70 The Fundamental.Mascara - Product smear with applicator
Flyte.70 The Fundamental.Mascara- Product shown next to box
Flyte.70 The Fundamental.Mascara - Model shown with product applied


The Fundamental.Mascara

SKU: 48837

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Packed with conditioners and hair-growth strengtheners like Panthenol, Tripeptides, and Biotin, The Fundamental.Mascara is an everyday treatment mascara for underwhelmed, sparse lashes. Glossy, nourishing, and natural-looking, it is formulated in a universally flattering blue-infused black to help brighten the eyes while enhancing eyelash volume. The slender, hourglass-shaped brush adds definition to the lash line for a refined appearance.

The ophthalmologist-tested formula is buildable, fiber-free, and tube-free, and comes off with a swipe of makeup remover or cleansing oil. The included labels serve as a reminder of when to replace your mascara with a fresh new tube. No smudging. No flakes. No migration. Only lash-care and love.


- Vegan.
- No animal testing.
- Gluten-free.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


Apply The Fundamental.Mascara concentrating on the root of the lashes and applying upward and outward, gently moving the brush side to side. When applying to the lower lashes, hold the brush vertically and lightly sweep across. Apply 1-2 coats for a natural look and 3-4 for more definition. Remove with your favorite eye makeup remover or cleansing oil.

Pro-Aging Tip: Add a few extra coats of mascara to the outer upper eyelids to create a subtle eye-lifting effect.

Ingredients + Benefits

Key Ingredients:
A tripeptide comprised of Biotin and 3 amino acid residues, this is a conditioning agent believed to have protective and reparative effects on hair. It can stimulate the synthesis of collagen IV and laminin 5, promote hair growth, inhibit hair loss, and strengthen hair.

Vitamin E
A powerful antioxidant and natural emollient that softens, hydrates. It’s especially valuable in healing or diminishing the signs of past damage to the skin. Glycerin: A super emollient and humectant that provides hydration to parched skin and hair.

Nigra (Elderberry) Fruit Extract
This plant has antioxidant properties from naturally present flavonoid compounds. It also has skin-soothing effects.

Simmondsia Chinensis (Jojoba) Seed Oil
Rich in vitamins, antioxidants, and minerals, it nourishes and provides long-lasting hydration and protection. Because it’s rich in fatty acids, it’s also nutritious, has anti-inflammatory properties, and soothes the skin.

Pro-vitamin B6, which hydrates lashes and acts as a humectant to keep them conditioned while preventing breakage. The humectant properties increase elasticity while boosting moisture content, keeping strands looking healthy and radiant, with deep shine.

Full Ingredients:
Aqua/Water/Eau, Candelilla Cera/Euphorbia Cerfifera (Candelilla) Wax/Cire de Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Pullulan, Glycerin, Stearic Acid, Synthetic Beeswax, Glyceryl Stearate, Silica, Polyvinyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylexylglycerin, Sambucus Nigra Fruit Extract, Sodium Dehydroacetate, Caprylyl Glycol, Sorbitol, Lecithin, Oryza Sativa (Rice/Riz) Starch, Xanthan Gum, Panthenol, Tocopheryl Acetate, Sodium Hydroxide, Sodium Stearate, Dipropylene Glycol, Glyceryl Caprylate, Tocopherol, Fragrance/Parfum, Biotinoyl Tripeptide-1. May contain +/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).

Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.

Brand Info

Flyte.70 is an age-positive makeup brand that takes a fresh approach to grownup beauty. Founded by Elena Frankel and Carolyn Barber, pioneers of one of the first indie beauty boutiques in US, Flyte.70 includes an edited collection of color products that have textures and finishes that work with, not against evolving skin. Formulas include a blend of both safely dosed natural and synthetic ingredients with an emphasize put on the importance of toxicology and data in creating safe and effective products for the consumer and the environment. Flyte.70 is certified Plastic Neutral and uses PCR in most of its packaging, as well as FSC paper for all cartons and shipping materials. Flyte.70 advocates for responsible shopping behaviors and their importance to the sustainability conversation.
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