Apsu Eau de Toilette
APSU grabs your attention instantly with its bright blend of lush green notes drenched in clear water.
Top notes consist of crunchy greens mixed with sunny bergamot to capture the lush and vibrant spirit of nature and water in warmer climates.
Middle notes consist of white tea, dewy jasmine and iris making the scent sophisticated, clean and inviting.
Rounding out the scent is a smooth sensual blend of white musk, frankincense and amber-like woods that creates warmth and adheres to skin.
Directional, addictive and minimalist — APSU redefines freshness.
Head: Crunchy Greens, Cilantro, Violet Leaves, Bergamot
Heart: White Tea, Dewy Jasmine Petals, Water Lily, Pimento Berries, Iris
Base: White Musk, Cedar Wood, Amber, Frankincense
*Ingredients may be subject to change. The most accurate and up to date product ingredient list can also found on the product packaging.
All the fragrances, product concepts, and packaging are inspired by contemporary photography.
The visual for APSU (the work of New York-based photographer Matthew Porter) is a simple palm leaf showcasing the beauty of nature while the name APSU (in mythology used for “fresh water”) hints to the watery notes found in its composition.
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