When the Founder made the Yoga Joes, joy came from making a violent toy becoming peaceful. And as they began to really resonate with the military community, it became clear that soldiers doing yoga is not a contradiction at all. In fact it's very common. And yoga celebrates a soldier's most admirable qualities: discipline, focus, and a desire to bring peace where there is pain. In the end, Yoga Joes are a nice reminder to take a deep breath and calm down.