W3LL PEOPLE is an uncommon beauty dream team founded by an elite makeup artist, cosmetic dermatologist and tree-hugging entrepreneur. They're passionate about making positive choices in life, particularly when it comes to self-care. Skin, our largest organ, absorbs about 80% of what we put on it. This crucial fact drives their mission to create super-premium quality cosmetics without using the potentially harmful artificial chemicals found in most conventional makeup. Their modern approach to beauty is built on simplicity, authenticity and performance. State-of-the-art, all-natural formulas effortlessly deliver flawless coverage and soothing protection that's unbelievably light. With W3LL PEOPLE you don't just look good, you feel good.