Rupalee in Hindi means "Pretty Girl."  

Founded in 1996, the company operates as an outreach program that empowers women in villages of India to financially support themselves in a creative, fulfilling and realistic manner. 

Rupalee promotes fair trade and sustainability and strongly supports cottage industry settings. Rupalee's concept evolved and is expressed through the motto, "Fair Trade with Style," to build upon traditional methods and designs, to encourage innate creativity of the traditional village craftswomen.


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