Love Is Project

As seen on Shark Tank and 2021 Forbes List - Next 1000

In 2012 Chrissie Lam, Founder of The Love Is Project, was inspired by the incredible beadwork of the Masai tribe. Together they created the original red LOVE bracelet. Soon after, Lam took the first bracelet around the world to 50 countries and asked strangers what love meant to them. She captured hundreds of amazing Love stories.

Today Love Is Project works with over 2000 female artisans in ten countries. Each handmade bracelet is inspired by the culture and the craftsmanship of each place. Their wages support their families, pay for school fees and allow them to invest in additional income generating projects. Love is Empowerment.


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