If & When
If & When sources imperfect, organic Meyer lemons from family-owned farms on California's Central Coast and cure them nearby in sea salt, whole spices and love. That’s it. No water, oil, nothing. A zero-waste product, the entire lemon is cured, seeds and all. That’s If & When. They make If & When within a 25-mile radius of their farmers, curing by hand in small batches and barrel aging for up to 24 months. Meyers have a sweeter, less acidic flavor than Lisbon or Eureka lemons. A thin, aromatic skin makes them perfect for preserving. They lend a complexity of flavor that lemon and salt alone cannot.
Spoonable in one step, If & When is the unleaded oomph in everyday meals. Spread on avocado toast. Rub on meat and fish before grilling, vegetables before roasting. Mix into batter before baking. It's the base for dressings, marinades, soups and cocktails. If & When is at home at butchers, fishmongers and artisan grocers, at the fresh meat and seafood counter, and alongside baking ingredients, cocktail accoutrements and BBQ fixings.