The name Amayori comes from a memory of a romantic Sunday evening stroll among the unusually quiet, misty streets of Akasaka, Tokyo. Amayori is a combination of two Japanese names - Amaya (night rain) and Kaori (beautifully scented).
One of the pillars of the Japanese woman’s beauty routine is daily bathing for relaxation and well-being. Most Japanese women bathe in the evening and see the bath not as a luxury, but as an essential part of their lives. For thousands of years through present day, these daily bathing rituals have been considered the ultimate way to regain balance and to rejuvenate after a long day. It is this holistic approach to bathing and self-care that inspires the Amayori collection.