Bioderma as seen on WSJ.com...

...and available online at Beautyhabit: https://www.beautyhabit.com/collections/bioderma/products/sensibio-h2o

Crealine H2O Ultra-Mild Non-Rinse Face and Eyes Cleanser for Sensitive Skin by Bioderma: The No-Water Face Wash Trend Takes Off

Cleansing micellar waters—applied with cotton pads—have become the stuff of beauty legend. But is it really possible to wash your face without soap?

TWO YEARS AGO, the American beauty blogosphere was abuzz with talk of a pink-capped French import known to its acolytes by its company’s name: Bioderma. Billed as a non-rinse face and eye cleanser, the soap-free, no-water-needed Sensibio H20 had been a staple among the fashion elite for years. With the no-scrubbing, no-splashing fad trickling down to the mainstream, an abundance of froth-free cleansing fluids is now hitting the market.

“There used to be a time when everyone would stock up on it in Paris and bring home huge bottles,” says Romanian model Andreea Diaconu of the Bioderma-inspired boom. Those hoarding measures are becoming less and less necessary thanks to a steady stream of micellar water launches—and a number of new distribution channels. California-based website Beautyhabit.com was one of the first American e-commerce destinations to carry the pharmacie favorite. After launching in 1996 with the aim of making “obscure, luxe, niche” brands available to the masses, it started stocking micellar waters from French brands like Nuxe, Avène and Decléor at the request of its customers. Now Bioderma Crealine H2O Ultra-Mild Non-Rinse Face and Eyes Cleanser for Sensitive Skin “fly off the shelves,” according to Teresa Mitchell, the company’s president and CEO. “People just like French products.”