Allure

Martial Vivot, Creme, Beautyhabit

Martial Vivot as seen in Allure...

Creme by Martial Vivot: Truly, Madly, Deeply

What do these hair oils and styling creams have in common with Stan Smith sneakers and Mansur Gavriel bucket bags? A quiet cool that’s elevated them to cult status.

Martial Vivot Creme
Boyfriend jeans, boyfriend jacket...boyfriend grooming cream? Martial Vivot, a luxury barbershop in Manhattan, made a line of five natural products for its Givenchy-suit-wearing clientele. And then a funny thing happened: The styling cream disappeared, as in off the shelves in a matter of days. “A bunch of my guys told me how their girlfriends and wives were stealing it from them,” says Losi, a stylist at the  barbershop. ”We might need to make a bigger size.” Mitchell says she initially carried  the line on beautyhabit.com “because Martial is the chicest men’s groomer in New York City, but women started telling us they love it. It’s perfection for smoothing flyaways or creating a sleek ponytail.”

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