Martial Vivot as seen in Allure...
Creme by Martial Vivot: Truly, Madly, Deeply
Martial Vivot Creme
Boyfriend jeans, boyfriend jacket...boyfriend grooming cream? Martial Vivot, a luxury barbershop in Manhattan, made a line of five natural products for its Givenchy-suit-wearing clientele. And then a funny thing happened: The styling cream disappeared, as in off the shelves in a matter of days. “A bunch of my guys told me how their girlfriends and wives were stealing it from them,” says Losi, a stylist at the barbershop. ”We might need to make a bigger size.” Mitchell says she initially carried the line on beautyhabit.com “because Martial is the chicest men’s groomer in New York City, but women started telling us they love it. It’s perfection for smoothing flyaways or creating a sleek ponytail.”