Yarok means "Green" in Hebrew and was founded by renowned Israeli hair stylist, Mordechai Alvow. YAROK hair care is a budding, botanical-based line of restorative hair products. It represents the convergence of Mordechai's global perspective, his intuitive styling approach and his ongoing quest for performance-driven products which are naturally derived from sustainable, pure ingredients.
The YAROK Philosophy
Their focus is to make the greatest positive impact on hair and scalp health with the least negative impact on the natural environment. Whether it's their packaging, product formulations, day-to-day operations or strategic partnerships they are dedicated to supporting environmental causes.
Each YAROK formula is a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. YAROK uses primarily "certified organic" ingredients. Very few hair care companies can say that every one of their products meet 100% of all-vegan requirements. Even fewer can claim that their entire hair care line is free of alcohol, paraben, sulfates and cruelty to animals, and that they work beautifully, too. Yarok can say all of the above.
While they don't test on animals, they have had many willing New York City salon clients volunteer to test their all natural formulations before they went to market. This is how they got their start. Before long, there was such a demand for more products to transform a variety of hair and scalp issues and to overcome certain styling challenges. They have spent several years developing and refining the complete line of Yarok hair care available today.
Yarok Has Nothing to Hide
Yarok is committed to transparency, so they list all their ingredients on the labels. And they are dedicated to minimizing the carbon footprint, so the labels are 80% FiberStone®, the most environmentally friendly non-paper material available that's waterproof. Made from limestone, which the earth has in abundance, the labels are ultra thin. They can wrinkle slightly from time to time, but what's a wrinkle when you're saving a tree?
Yarok Gives Back
While you can count on Yarok to constantly innovate when it comes to offering the latest and greatest in healthy, sustainable, vegan nutrition and style for the hair and scalp, they are also committed to helping sustain the beauty of the planet. Yarok donates 3% of its annual profits to The Pachamama Alliance, a non-proift that protects over 10 million acres of rainforests in the Amazon.
The Yarok Promise
YAROK is about relaxation and renewal in the broadest terms — nourishing the scalp with vital nutrients while serenading the senses with uplifting, soothing or simply centering aroma from essential oils — to promote wellness from the inside out.
Yarok. Food for Your Head. Good for the Earth.