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Nicole Ostoya and Robin Coe-Hutshing, founders of The New Black, wanted to create affordable, high-quality color stories for customers to jump on the latest trends in the nail category, without having to invest in multiple full-size bottles. The result is lustrous, fashion-forward nail colors at wallet-conscious prices. Plus, these formulas are vegan-friendly and free of toluene, formaldehyde, camphor and DBP. The New Black always stays ahead of trends, as they constantly monitor the pulse of design. The color offerings are continually updated and hot-off-the-runway, with limited editions released on an as-needed "fashion emergency" basis.

The New Black The New Black - Bank Holiday Weekend - Waves - 5 x 4 ml Item 22990 $22.00 Store your woolies, squirm out of your trainers, break out your flip-flops, your studded sandals, or just let your toes wiggle in the sand. This spectrum of cool and refreshing color options arrives just in time to beat the heat. So, grab a 5-Pack and get out of town! The New Black - Pardon My French - Anarchy - 2 x 4 ml Item 22998 $10.00 For those bold enough to perform without the safety net of commonplace beige and pink, these are carefully selected somewhat unsettling color combinations to keep you de rigueur and directly on the edge. C'est vrai, you most certainly won't be sporting a traditional French manicure, but with this unique twist, you are definitely speaking our language! The New Black - Pardon My French - Chaos - 2 x 4 ml Item 23000 $10.00 For those bold enough to perform without the safety net of commonplace beige and pink, these are carefully selected somewhat unsettling color combinations to keep you de rigueur and directly on the edge. C'est vrai, you most certainly won't be sporting a traditional French manicure, but with this unique twist, you are definitely speaking our language! The New Black - Pardon My French - Commotion - 2 x 4 ml Item 22994 $10.00 For those bold enough to perform without the safety net of commonplace beige and pink, these are carefully selected somewhat unsettling color combinations to keep you de rigueur and directly on the edge. C'est vrai, you most certainly won't be sporting a traditional French manicure, but with this unique twist, you are definitely speaking our language! The New Black - Pardon My French - Complexity - 2 x 4 ml Item 22999 $10.00 For those bold enough to perform without the safety net of commonplace beige and pink, these are carefully selected somewhat unsettling color combinations to keep you de rigueur and directly on the edge. C'est vrai, you most certainly won't be sporting a traditional French manicure, but with this unique twist, you are definitely speaking our language! The New Black - Pardon My French - Havoc - 2 x 4 ml Item 22997 $10.00 For those bold enough to perform without the safety net of commonplace beige and pink, these are carefully selected somewhat unsettling color combinations to keep you de rigueur and directly on the edge. C'est vrai, you most certainly won't be sporting a traditional French manicure, but with this unique twist, you are definitely speaking our language! The New Black - Pardon My French - Intensity - 2 x 4 ml Item 22996 $10.00 For those bold enough to perform without the safety net of commonplace beige and pink, these are carefully selected somewhat unsettling color combinations to keep you de rigueur and directly on the edge. C'est vrai, you most certainly won't be sporting a traditional French manicure, but with this unique twist, you are definitely speaking our language! The New Black - Jewel Heist - 5 x 4 ml Item 22255 $22.00 $16.50 SPECIAL! *All sale items are considered a final sale. No returns or exchanges will be accepted. Thank you! LIMITED EDITION! Get your hands on these hot colors spied from the latest Haute Couture. Steal the spotlight in these rich and right on the money jewel tones. You just might need to keep them in a safe because everyone is going to want these! The New Black - Ombre Shades - Floyd - 5 x 4 ml Item 22251 $22.00 Expertly curated colors carefully selected for perfectly gradated tones. Take nails beyond the pale and graduate from the monochrome to incremental colors, one for each nail. The New Black - Ombre Shades - Graffiti - 5 x 4 ml Item 22253 $22.00 $16.50 SPECIAL! *All sale items are considered a final sale. No returns or exchanges will be accepted. Thank you! Expertly curated colors carefully selected for perfectly gradated tones. Take nails beyond the pale and graduate from the monochrome to incremental colors, one for each nail. The New Black - Ombre Shades - Horizon - 5 x 4 ml Item 22252 $22.00 $16.50 SPECIAL! *All sale items are considered a final sale. No returns or exchanges will be accepted. Thank you! Expertly curated colors carefully selected for perfectly gradated tones. Take nails beyond the pale and graduate from the monochrome to incremental colors, one for each nail. The New Black - Glimmer Twins - Golden Ticket - 2 x 4 ml Item 22256 $10.00 $7.50 SPECIAL! *All sale items are considered a final sale. No returns or exchanges will be accepted. Thank you! Rev up the intensity with tone on tone duos. Use one on tips, the other one on base, one on nails the other one on toes, add stripes, wear alternating fingers or toes. The only limit is your imagination. Crème/Frost and Glitter finishes. Vegan-friendly, long-wearing and chip-resistant. Free of toluene, formaldehyde, camphor and DBP. The New Black - Glimmer Twins - King Crimson - 2 x 4 ml Item 22259 $10.00 $7.50 SPECIAL! *All sale items are considered a final sale. No returns or exchanges will be accepted. Thank you! Rev up the intensity with tone on tone duos. Use one on tips, the other one on base, one on nails the other one on toes, add stripes, wear alternating fingers or toes. The only limit is your imagination. Crème/Frost and Glitter finishes. Vegan-friendly, long-wearing and chip-resistant. Free of toluene, formaldehyde, camphor and DBP. The New Black - Glimmer Twins - Revolver - 2 x 4 ml Item 22257 $10.00 $7.50 SPECIAL! *All sale items are considered a final sale. No returns or exchanges will be accepted. Thank you! Rev up the intensity with tone on tone duos. Use one on tips, the other one on base, one on nails the other one on toes, add stripes, wear alternating fingers or toes. The only limit is your imagination. Crème/Frost and Glitter finishes. Vegan-friendly, long-wearing and chip-resistant. Free of toluene, formaldehyde, camphor and DBP.