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"One day while vacationing at the beach together with our children we both complained about how messy and difficult it was to apply sunscreen on our children. It was difficult to keep the children still enough to apply the lotion and required us to clean up afterwards. After the kids set off to play, we sat and thought about creating a better way to apply sunscreen for small children and for people who required frequent applications of sunscreen. The application had to be fast, easy, effective, and mess free. Suddenly we had the epiphany of applying sunscreen lotion on a wipe." "In 2004, we began working on manufacturing a sunscreen wipe. Also, big fans of the sunscreen stick we created one that we felt included all of the best ingredients. With Jennifer’s husband’s advice (he is a dermatologist) we also wanted our products to have a high SPF, effective for protecting children and adults." "Two years and much research later we launched our company and products in April 2006. We had two goals in mind: educate parents and caregivers on the importance of daily sun protection and provide them with high quality, convenient ways of applying the sunscreen." "We believe in these products and use them on our own children. We are excited to offer our complete product line which are great for the entire family!" - Rita Jen

Shady Day Shady Day - Shady Glow Self Tanning Micro Mist - 7 oz. Item 18568 $28.00 ** Due to FAA restrictions, this item is not available for Expedited or International Shipping. Shady Glow offers an instant sun-kissed look. The fast drying fine mist leaves you with a smooth, natural-looking tan. Shady Glow gives you an instant all-over healthy bronze color while the long lasting self-tanner develops underneath within hours. The formulation is infused with hydrating aloe vera to keep your skin moisturized. The 360 degree nozzle delivers the pefect color and covers all hard-to-reach areas. Shady Day - Soothe After Sun Refreshing Wipes - 10 wipes Item 18569 $8.00 Experience the most convenient way to soothe and refresh your skin. Perfect for after sun or to refresh your face and body. Each wipe cools and soothes skin immediately with the added benefit of anti-aging care. Each pre-moistened wipe contains antioxidants and natural skin soothers such as Vitamins A, C & E, organic aloe vera, green tea and organic cucumber. Shady Day - Daily Sun Protection Wipe SPF 30 - 1 wipe Item 15006 $2.50 Shady Day Daily SPF 30 wipes provide a convenient mess free way to apply broad spectrum UV protection. Hygenic pre-moistened sunscreen wipes are designed for the entire body with an absorbent formula leaving the skin feeling dry and smooth. Perfect for the whole family and people on the go! (1 individual wipe) Shady Day - Daily Sun Protection Wipes SPF 30 - 5 wipes Item 15117 $10.00 Also available in convenient individual packettes, Shady Day’s award-winning wipes are botanically infused and offer broad-spectrum UVA/UVB protection. They're convenient to apply and mess-free -- so no more missed spots. The non-greasy, water resistant formula leaves skin smooth and dry while natural skin soothers -- like vitamins A and E and organic aloe vera -- provide extra antioxidant protection. Dermatologist recommended, the wipes are ideal for both the face and body. Just toss them into your bag or purse, and off you go without the fear of spills. Shady Day - Daily Sun Protection Wipes SPF 30 - 15 wipes Item 15005 $14.00 Shady Day Daily SPF 30 wipes provide a convenient mess free way to apply broad spectrum UV protection. Hygienic pre-moistened sunscreen wipes are designed for the entire body with an absorbent formula leaving the skin feeling dry and smooth. Perfect for the whole family and people on the go! Shady Day - Daily Sun Protection Wipes SPF 30 - 20 Individual wipes Item 15837 $44.00 Shady Day Daily SPF 30 wipes provide a convenient mess free way to apply broad spectrum UV protection. Hygienic pre-moistened sunscreen wipes are designed for the entire body with an absorbent formula leaving the skin feeling dry and smooth. Perfect for the whole family and people on the go! (20 individually packaged wipes) Shady Day - Daily Sun Protection Wipes SPF 30 - 30 wipes Item 15838 $34.00 Shady Day Daily SPF 30 wipes provide a convenient mess free way to apply broad spectrum UV protection. Hygienic pre-moistened sunscreen wipes are designed for the entire body with an absorbent formula leaving the skin feeling dry and smooth. Perfect for the whole family and people on the go! (2 packages of 15 ea.) Shady Day - Sunscreen Stick SPF 30 - .5 oz. Item 15007 $9.00 Shady Day Daily Sunscreen Stick SPF 30 is a sunscreen designed with active people in mind with broad spectrum UV protection. Shady Day - Shady Spray SPF 30 - 4 oz. Item 17307 $24.00 Protect your skin from UV rays with a light, oil-free formula that absorbs and dries quickly- without leaving behind any greasy residue. This light, waterproof sunscreen will keep you protected with SPF 30. Contains aloe to soothe your skin, while the antioxidant rich formula helps to prevent wrinkles and sun spots. The double cap closure prevents spills! Marine and Eco friendly. Paraben and PABA-free. Shady Day - Shady Kiss Lip Balm SPF 30 - .15 oz. Item 17308 $5.00 Sun Smart! - With your $24 or more Shady Day purchase, receive a pack of 15 Daily Sun Protection Wipes SPF 30 – a $14 value – your gift! A convenient mess-free way to apply broad spectrum UV protection. Perfect for the whole family and people on the go!