Notes: Top: Lemon, Orange, Lavender, Bergamot. Middle: Thyme, Clary Sage, Coriander, Marjoram. Base: Patchouli, Cedar Wood, Sandalwood, Oak Moss.
L’Eau Neuve was created in the spring of 1968. Those
free-spirited men and women wearing this fragrance
from Katmandu to San Francisco had no idea Lubin’s
Eau Neuve was not simply a nod to this new generation
and their desire for emancipation. It was also a tribute
to a much older eau de toilette called Eau de Lubin.
Created in 1798, Eau de Lubin first became popular
among the refined gentlemen and ladies of that time
and was a favorite of Empress Josephine. That was
the inspiration for L’Eau Neuve, which revived gender
codes and became the signature eau de toilette for an