Inspired by the Spring runway trends and BLOOM's passionate commitment to bank shark finning, Chantecaille has created the Save the Sharks Palette. A graphic and alluring palette that fuses on trend colors from the catwalks with the freshness of the oceans, in a bold, yet feminine way.
Great White - a sandy beige inspired by the apex of our oceans' ecosystems, the Great White shark. Black Tip - an on-trend deep ocean blue inspired by the aquatic spring runway looks and the dark, inky fin of Black Tip sharks. Grey Reef - a glistening sandy grey inspired by the Indian and Pacific Oceans' Grey Reef sharks. Sea Anemone - a flattering golden coral cheek shade inspired by the underwater gardens of the tropical seas.
For over 400 million years, sharks have ruled the oceans, playing an essential role in regulating and maintaining the health of our marine ecosystems. Sadly, this prehistoric species has been declining at an alarming rate.
Since the 1970s, several species have been decimated by 95%; the main reason being Asia's rapidly expanding and largely unregulated shark fin trade.
Five percent of proceeds will be donated to BLOOM to help fund their fight to ban shark finning.