In Fiore is total floral seduction for your skin and for your soul. The distinctive, all-natural beauty line promises wondrous healing benefits wrapped in the aromatic charms of perfume. Exotic, decadent, fragile and precious, flowers are gentle to use yet powerfully restorative. Effects go beyond the surface leaving you fully replenished and rejuvenated – from the skin, inward. In Fiore is an extension of the bathing ritual – one of daily life’s simplest yet most significant cleansing practices.
In Fiore is perfumery as medicine. For centuries it has anointed our bodies with floral oils as a way to seduce, protect, uplift and heal. These aromatic treatments stimulate the senses while also offering hydrating and curing effects that are nature’s floral gift.
In Fiore was sparked from an encounter with the scent of true Jasmine absolute: primordial in its purity, clean, unparalleled. Fashion veteran Julie Elliott was lured by the elemental appeal of raw floral ingredients – exceptionally simple and packed with dramatic health benefits. Compelled to share this with others, she debuted In Fiore to the luxury market in 1999 as the very first face and body care line blended with pure oils and the finest floral absolutes.
Inspired by Old World apothecaries, Julie practices her craft with the accumulated wisdom of a centuries old tradition. She is not led by trends, only an irrepressible intuition for scent and blending, a childhood passion that compelled a young Julie to pry into her mother’s French cosmetics and fill notebooks with formulary. Using materials like organic, biodynamic, wild crafted essences and the finest absolutes, she travels the world in search of the most exotic and best quality constituents – Bulgarian rose, Tunisian neroli, Indian jasmine. Her intimate knowledge of each floral scent translates into remarkably nuanced fragrances. Julie does what needs to be done and nothing more; let nature speak for itself. This minimalist approach is In Fiore’s signature. Julie is a blender, a perfumeur, a student of anthroposophy – she is a knowledgeable, modern day apothecary with an urbane, accessible manner that is reflected in the brand. In Fiore products are user-friendly and approachable despite deeply complex stories behind the ingredients. As a pioneer in the beauty market, In Fiore remains an innovator whose roots lay steeped in the legacy of tradition.