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Virginie and Antoine created Au Pays de la Fleur d'Oranger in 1998. And since, they have remained faithful to the regional flowers which have molded the landscapes of Provence, as well as their destiny.

Born amid the fields of the Bitter Orange and Centifolia trees, the Roux family has been a pillar to the Grasse perfume industry for generations.

Antoine's grandfather was flower commissioner to the Grasse perfume factories. Growing up in the comforting scent of the Bitter Orange flower, Virginie and Antoine naturally maintained the family tradition of cultivating the legendary resources of this region. United by their passion for their beloved local fragrances, Antoine and Virginie live a true tale of passion and together turn a page in the history of perfume…

And together, they have created a timeless bridge linking their historical past to their passionate present and very exciting future.

La Colle sur Loup was one of the region's greatest suppliers of Bitter Orange Blossom and Centifolia Rose, until the winter of 1956, when the village suffered 25 days of freezing temperatures. To the devastation of the community, all but a few Orange Blossom trees perished.

Today, the oldest existing Orange Blossom tree in La Colle sur Loup still stands, proudly and symbolically, in the garden of Virginie and Antoine Roux.


Au Pays de la Fleur d'Oranger

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